Laura Arango Calderón

Social Media Marketing Specialist at Not Working to Networking
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Contact Information
us****@****om
(386) 825-5501
Location
Toronto, Ontario, Canada, CA

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Roberto Ayala

I had the opportunity of being Laura's manager in her bachelor's internship. Since the beginning, of our collaborative work, she did show initiative, she was very proactive and eager to learn, very structured as well as with a high level of strategic thinking, all key skills that were critical to have (and required) for a strategic Service Project we were working on. Laura is a reliable and well-organized professional, capable of performing and execute in a fast-pace environment and able to work under pressure effectively.

Claudia Bermúdez Alvira

I had the opportunity of being Laura's manager, and it was a valuable experience working alongside her. She excelled in marketing strategies, displayed a deep understanding of the customer, and demonstrated strong strategic thinking. Laura is a highly organized and reliable individual, capable of performing exceptionally well in demanding situations. She is unquestionably a valuable asset to any team. I really enjoyed working with her.

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Credentials

  • Mimic Professional Selling Certificate
    Stukent
    Apr, 2023
    - Nov, 2024
  • Stukent - Mimic Consumer Behavior
    Stukent
    Feb, 2023
    - Nov, 2024
  • MImic Pro - Digital Marketing
    Stukent
    Nov, 2022
    - Nov, 2024
  • HubSpot Sales Software
    HubSpot Academy
    Jan, 2023
    - Nov, 2024

Experience

    • Canada
    • Education
    • 1 - 100 Employee
    • Social Media Marketing Specialist
      • Jan 2023 - Present

    • Singapore
    • Food & Beverages
    • 1 - 100 Employee
    • Keyholder
      • Sep 2022 - Present

      As a shift Lead/supervisor at Laderach, the main responsibilities and goals are: - Monitor, achieve and exceed monthly store sales goals by 110% developing and implementing business plans according to the store manager's guidelines and the retail overall trends. - Address unexpected issues, clarify inquiries, and defuse conflicts with unsatisfied clients by facing complaints - Maintain high satisfaction experience standards facing forecasting supply shortages to maintain a high level of satisfaction by a 95% - Record reports on sales volumes, merchandising, and staff management to maintain a file management system - Lead an 8-staff sales team's performance by supervising and coordinating the duties and activities per shift. - Ensure a conversion rate of minimum 29% daily of the total traffic in the store. Show less

    • Canada
    • Education Administration Programs
    • 1 - 100 Employee
    • Marketing Assistant and Student Counselor - SUMMER INTERSHIP
      • May 2023 - Sep 2023

  • Business Caucus Club - BCC
    • Toronto, Ontario, Canada
    • Student Volunteer
      • Nov 2022 - Feb 2023

      Vice president Executive Volunteer Vice president Executive Volunteer

    • Colombia
    • IT Services and IT Consulting
    • 300 - 400 Employee
    • Analista de campañas
      • Mar 2022 - Sep 2022

      - Developed and implemented marketing strategies to market with specific value propositions - Analyzed market benchmarks and trends to determine consumer demand, potential sales volumes, and the effect of competitors' operations on sales - Achieved a 100% of the conversion rate goals to potential customers into qualified leads - Complied the 110% of the pipeline expectations using marketing tactics throughout the funnel - Developed and implemented marketing strategies to market with specific value propositions - Analyzed market benchmarks and trends to determine consumer demand, potential sales volumes, and the effect of competitors' operations on sales - Achieved a 100% of the conversion rate goals to potential customers into qualified leads - Complied the 110% of the pipeline expectations using marketing tactics throughout the funnel

    • CEO y Co-fundadora
      • Apr 2020 - Mar 2022

      Co-founder and Marketing and sales manager of Story Brands, a marketing agency that seeks to help companies achieve their positioning and sales goals through storytelling. We create and execute digital and traditional marketing strategies Co-founder and Marketing and sales manager of Story Brands, a marketing agency that seeks to help companies achieve their positioning and sales goals through storytelling. We create and execute digital and traditional marketing strategies

    • Dominican Republic
    • Construction
    • 100 - 200 Employee
    • Administrativa y comercial
      • Sep 2019 - Sep 2020

      - Handled the Liaising and Networking with vendors and clients - Reviewed and evaluated commercial or industrial development proposals - Researched and Investigated opportunities to build a gross pipeline in LATAM & Caribbean countries - Planned, organized, directed, controlled, and evaluated daily operations to develop the sales Hub and standardized processes in the Region - Handled the Liaising and Networking with vendors and clients - Reviewed and evaluated commercial or industrial development proposals - Researched and Investigated opportunities to build a gross pipeline in LATAM & Caribbean countries - Planned, organized, directed, controlled, and evaluated daily operations to develop the sales Hub and standardized processes in the Region

  • Area Trading S.A.S
    • Bogotá, Bogotá D.C., Colombia
    • Ejecutiva comercial y de mercadeo
      • Feb 2019 - Apr 2020

      - Built strong business relationships with distributors and suppliers. - Executed Go to Market strategies. - Built website with SEO Optimization. - Developed prospect clients and suppliers using LinkedIn Sales. - Built strong business relationships with distributors and suppliers. - Executed Go to Market strategies. - Built website with SEO Optimization. - Developed prospect clients and suppliers using LinkedIn Sales.

    • United States
    • Financial Services
    • 700 & Above Employee
    • Gerente ejecutivo de cuentas
      • Jun 2018 - Dec 2018

      - Identified and closed new opportunities for financial solutions based on the client´s financial needs analysis. - Clarified inquiries to the business community members regarding development opportunities - Identified and closed new opportunities for financial solutions based on the client´s financial needs analysis. - Clarified inquiries to the business community members regarding development opportunities

  • Autónomo
    • Bogotá D.C., Colombia
    • Productor ejecutivo
      • May 2018 - Sep 2018

      Producción Ejecutiva del cortometraje "Perspectiva" selección oficial de la categoría de cortos profesionales en el festival "SmartFilms 2018" Producción Ejecutiva del cortometraje "Perspectiva" selección oficial de la categoría de cortos profesionales en el festival "SmartFilms 2018"

    • United States
    • Financial Services
    • 700 & Above Employee
    • Intern
      • Jul 2017 - Feb 2018

      - Met the goal in 8 Central American and Caribbean countries by reaching 80% of clients that adopt the service contract agreement. - Developed a capability model in Central America, the Caribbean, and the Andean region hubs to assess the performance and productivity of corporate banking service agents. - Analyzed Customer Representative ́s productivity and implemented strategies to improve it. - Met the goal in 8 Central American and Caribbean countries by reaching 80% of clients that adopt the service contract agreement. - Developed a capability model in Central America, the Caribbean, and the Andean region hubs to assess the performance and productivity of corporate banking service agents. - Analyzed Customer Representative ́s productivity and implemented strategies to improve it.

  • Fundacion Razas Unicas
    • Bogota, D.C., Capital District, Colombia
    • Volunteer
      • Jul 2015 - Jun 2016

      - Ensure canine wellness by being a goodwill ambassador to get funds for food and medicine for the pets. - Help to take care of the pets on adoption days. - Ensure canine wellness by being a goodwill ambassador to get funds for food and medicine for the pets. - Help to take care of the pets on adoption days.

Education

  • Lambton College
    Postgraduate Degree, Marketing Management and Professional Sales
    2022 -
  • Pontificia Universidad Javeriana
    Postgraduate Degree, Marketing Mangement
    2019 - 2020
  • Universidad del Rosario
    International business management, Business, Management, Marketing, and Related Support Services
    2013 - 2018
  • Katholische Universität Eichstätt-Ingolstadt
    Bachelor of Business Administration - BBA

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