Experience

Share Hive

• Spain
• Entertainment
• 1 - 100 Employee

• Senior Product Manager

  • Apr 2022 - Present

  - Own product roadmap and backlog. Continuously work with business stakeholders, engineers and designers to secure alignment around priorities and develop an up-to-date product roadmap that meets the business needs, ensuring user feedback is heard and incorporated into everything we do.- Lead the product discovery process. Seek out problems and brainstorm solutions with the right group of people until we all know what needs to be done. Leverage market and user research, stakeholder interviews, wireframing, and whiteboarding tools.- Prepare product requirements. Capture clear requirements, break them down into user stories and work with designers and engineers to formulate efficient work plans.- Oversee product delivery. Be in continuous sync with the team including engineering and design to help them make the right decisions at every turning point. Be the first to know about any potential problems and issues early on and communicate them proactively to relevant stakeholders with suggested courses of action. - Oversee post-launch success metrics. Launching a new feature is just the beginning. Make use of analytics tools to get the insights I need, turn them into roadmap items, and keep everyone up to date.



Mad Collective

• Spain
• Technology, Information and Internet
• 100 - 200 Employee

• Senior Product Manager @Eative

  • Jun 2021 - Apr 2022

• Ecommerce & Growth Product Manager

  • Sep 2020 - Jun 2021



Eative

• Spain
• Health, Wellness & Fitness
• 1 - 100 Employee

• Senior Product Manager

  • Jun 2021 - Apr 2022

  - Develop product strategy and roadmap focused on changing the user's habits, using best practices for engagement, psychology, technology, and overall product expertise. Execute this strategy to increase long-term value for our users and business.- Build a world-class understanding of user engagement built on psychological research, user research, and data analysis.- Identify and define compelling product and go-to-market strategies, features and improvements for web and app.- Run and report on A/B testing, Multivariate, funnel testing, personalisation and server side experiments.- Build a hypothesis test and CRO strategy and develop and run a solid optimization and growth test plan.- Set and own growth goals, report on progress and learnings to leadership teams.- Drive, measure, and communicate value addition within the product, and validate concepts and proposed solutions.



SHEIKE

• Australia
• Retail
• 100 - 200 Employee

• Ecommerce Manager

  • Aug 2019 - Aug 2020

  - Manage the UX of the website including site navigation, content strategy, customer journey, checkout flow and promotional campaigns across devices and recommend and implement changes as appropriate.- Manage the SHEIKE Customer Database and ESP Platform. Develop and maintain trigger-based email campaigns. Manage EDM Content Schedule – Segmenting, and broadcasting of Emails; Briefing EDM artwork and ownership of success metrics including Open, CTR & Revenue.- Manage and maintain the SEO, Paid Search, Paid Social, Re-marketing and Affiliate Marketing activities.- Work with the external web developer agency to maintain the current website as well as scope, implement and test new developments and improve ongoing site functionality and systems in accordance with the Ecommerce strategy to maximise customer experience and drive sales.- Ensure that the product launch critical path is adhered to and all product launch dates are achieved. And execute a product enrichment and merchandising strategy that will maximize revenue and conversion targets.- Report on all digital campaigns and on the traffic and engagement KPIs to the business to influence learnings and future strategies.- Prepare weekly reporting and to help the business understand performance, identify issues and examine trends.- Manage and plan a large replatform project.



Forcast Official

• Australia
• Retail
• 1 - 100 Employee

• Ecommerce Manager

  • Sep 2018 - Aug 2019

  - Develop, drive and manage the ecommerce strategy, ensuring best practice to increase customerengagement and conversion within the online business being responsible for the channel P&L and main KPIs including but not limited to revenue, traffic, conversion, AOV margin, marketing plan, etc...- Recommend and deploy ecommerce optimisation initiatives based on analytics and user experience, working within budget and toward measurable results.- Plan and drive the Content Schedule Calendar briefing all email marketing assets including campaign and trigger ones.- Manage the performance of the ecommerce platform, ensuring customer experience is optimisedand sales revenue realised.- Analysis of reporting tools, to leverage site learning's, testing and analysis for site enhancement- Generate daily/weekly/monthly reports, including supporting data on progress of KPIs.- Manage, review & optimise Customer Service operations and Customer Journey.- Develop UX strategies – design wireframes, direct and oversee workflows, identifying resource requirements, performing quality reviews and web testing.- Define, monitor and analyse metrics for launched features and enhancements and feed learningsinto the development process. Continuously experiment to learn and iterate.



MANGO

• Spain
• Retail Apparel and Fashion
• 700 & Above Employee

• Product Marketing Manager | Head of Content

  • Mar 2017 - Sep 2018

  - Concept, develop and coordinate the international fashion campaigns, marketing plans and multichannel strategies liasing with Merchandising team and the Creative Director.- Monitor and provide content performance strategic optimisation based on site data and customerinsight analysis.- Produce and manage engaging and informative onsite content, in both English and Spanish, to supportcustomers’ journey and ensuring an exceptional customer experience.- Define promotional calendar and coordinate the creation of artworks for its advertisement.- Write fashion persuasive and creative sale copy for all the promotions’ assets (banners, email marketing, landing pages...) enhancing Mango’s tone and voice.- Define and create Mango’s Content Style Guide to ensure consistency of the brand’s voice across all the brand’s channels.- Define, develop and apply Mango’s content and UX strategy with a customer first approach, includingthe creation of the Customer journey for all our platforms.- Undertake and commission market research to identify market opportunities for new and existingproducts and services.- Plan SEO campaigns with the Web analytics team, perform keyword analysis and write SEO-friendlymetadescriptions for the web and apps (ASO).- Write UX copy, design wireframes, functional specifications and site maps with Axure and run A/B tests to improve user experience for multiple platforms finding balance between business objectives, brand goals and customer needs.- Stay abreast of current trends and seasonal tendencies in fashion marketing to ensure our digital creative fashion content’s high quality.

• Head Of Content

  • Apr 2014 - Mar 2017



Keytel

• Spain
• Hospitality
• 100 - 200 Employee

• Web Content Editor

  • Jan 2014 - Apr 2014

  - Create and update digital content across the Hotusa Group's websites, including Eurostars and Exe Hotels, Domus Selecta, Hotelius.com and partners.- Support quality standards and accuracy of content and write engaging and informative copy in both English and Spanish.- Upload, maintain and publish all web content through an internal CMS.- Onboard newly affiliated hotels, adding property amenities, photos, star ratings, and hotel datasuch as name and location.-Develop strategic web optimisation and plan SEO campaigns.



Escola Superior de Disseny ESDi

• Spain
• Higher Education
• 1 - 100 Employee

• Web Content Specialist

  • Jan 2013 - Jan 2014

  - Create and update digital content of ESDi’s website and copyedit for print and web academic materials.- Produce e­mail campaigns and weekly newsletters.- Define and develop new website’s content architecture and strategy after running a detailed content audit. - Create and update digital content of ESDi’s website and copyedit for print and web academic materials.- Produce e­mail campaigns and weekly newsletters.- Define and develop new website’s content architecture and strategy after running a detailed content audit.



TVE

• Spain
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Sports reporter internship

  • Oct 2011 - Jan 2012