Laura A. Opsahl

VP, Marketing & Communications at Studio2 Design + Digital
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Contact Information
us****@****om
(386) 825-5501
Location
US
Skills

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Bio

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Credentials

  • Drift Chat (Conversational Marketing Bot) Playbook Basics Certification
    Drift
    Apr, 2020
    - Nov, 2024
  • Google Ads Certification
    Google
    Aug, 2019
    - Nov, 2024

Experience

  • Studio2 Design + Digital
    • United States
    • Design Services
    • 1 - 100 Employee
    • VP, Marketing & Communications
      • Jun 2019 - Present

      I help clients identify the right strategies to meet their marketing and communications goals ensuring top quality results and a great experience. Responsibilities also include website content strategy, writing, project management, agency operations and leadership. I help clients identify the right strategies to meet their marketing and communications goals ensuring top quality results and a great experience. Responsibilities also include website content strategy, writing, project management, agency operations and leadership.

  • 3M
    • United States
    • Industrial Machinery Manufacturing
    • 700 & Above Employee
    • PR Leader/Head of External Communications
      • Jul 2018 - Jun 2019

      Led a team of twelve professionals to develop and execute integrated external communications to advance and protect 3M's brand and reputation. Responsible for public relations, media relations, issues management, crisis communications, employment brand and sustainability communications at 3M. See "About" section above for information on intranet awards won including Nielsen Norman Group and Step2.

    • Leader - Channel Management, Internal Communications and Employment Brand
      • Dec 2017 - Jun 2018

      Led a team responsible for channel, content and creative execution and innovation as part of 3M's Corporate Communications team. Responsibilities included global company intranet, email campaign management, employment brand and employee communications in the areas of HR, community relations, and corporate services.

  • 3M
    • United States
    • Industrial Machinery Manufacturing
    • 700 & Above Employee
    • Manager - Brand, Communications & Digital Workplace
      • Sep 2014 - Dec 2016

      Led a team responsible for 3M's global HR employee communications, digital workplace/intranet, employment brand and recruitment marketing. Led a team responsible for 3M's global HR employee communications, digital workplace/intranet, employment brand and recruitment marketing.

  • Target
    • United States
    • Retail
    • 700 & Above Employee
    • Senior Group Manager - Communications
      • Nov 2010 - Sep 2014

      Managed editorial team responsible for internal and external print and online vehicles including Target's intranet, company magazine and corporate website.

    • Various Communications Management Positions
      • Apr 2005 - Oct 2010

      Led internal and external communications efforts for Stores and Human Resources business units and the speechwriting team.

  • Dairy Queen
    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Marketing Manager
      • 2001 - 2004

      Developed point-of-purchase displays, promotions and local store marketing for Orange Julius and mall-based Dairy Queen locations. Developed point-of-purchase displays, promotions and local store marketing for Orange Julius and mall-based Dairy Queen locations.

  • O & O Marketing (Self-Employed)
    • Marketing Communications Consultant
      • 1998 - 2001

      Provided comprehensive marketing and communications support for the Outlets at Albertville (MN), Johnson Creek Outlet Center (WI) and other clients. Provided comprehensive marketing and communications support for the Outlets at Albertville (MN), Johnson Creek Outlet Center (WI) and other clients.

  • Burger King of West Michigan
    • Marketing
      • 1997 - 1998

      Responsible for local store marketing and public relations for Burger King franchisee with 40 locations in West Michigan Responsible for local store marketing and public relations for Burger King franchisee with 40 locations in West Michigan

  • Horizon Group, Inc.
    • Regional Marketing Manager
      • 1992 - 1997

      Held several roles as part of in-house marketing department including Marketing Assistant, Promotions & Tourism Coordinator and Regional Marketing Manager. Held several roles as part of in-house marketing department including Marketing Assistant, Promotions & Tourism Coordinator and Regional Marketing Manager.

Education

  • Concordia College
    BA, Communications, Art
    1989 - 1992

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