Laura Benish
Associate Marketing Consultant at Blue Door Consulting- Claim this Profile
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English Native or bilingual proficiency
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Spanish Elementary proficiency
Topline Score
Bio
Experience
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Blue Door Consulting
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United States
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Advertising Services
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1 - 100 Employee
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Associate Marketing Consultant
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Oct 2022 - Present
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Ford Motor Company
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United States
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Motor Vehicle Manufacturing
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700 & Above Employee
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Zone Manager
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Sep 2020 - Oct 2022
• Consult and support 15 dealerships in the greater Cleveland area through service initiatives and programs, and serve as their main Ford point of contact • Analyze and identify trends (ROI, customer satisfaction, follow-up processes, dealer financials, etc.) to make recommendations to drive business decisions and help increase service traffic/profitability • Strengthen daily practices for service teams (multipoint inspection, key-to-key times, vehicle redelivery) through additional training and resources Show less
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Wisconsin School of Business
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United States
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Higher Education
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200 - 300 Employee
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Employer Engagement Student Assistant
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Jan 2018 - May 2020
• Organized interview materials for employers visiting campus using Handshake and assist with documenting schedules • Quantified interview data to assist with Employer Engagement projects, including benchmarking studies, recruiting reports and promotional communications • Provided exceptional customer service, answering questions via phone and in person, and greeting employers and students • Organized interview materials for employers visiting campus using Handshake and assist with documenting schedules • Quantified interview data to assist with Employer Engagement projects, including benchmarking studies, recruiting reports and promotional communications • Provided exceptional customer service, answering questions via phone and in person, and greeting employers and students
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UW-Madison Human Powered Vehicle Club
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Madison, WI
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Public Relations Director
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Jan 2017 - May 2020
• Updated HPVC Facebook page and WordPress website biweekly during school year with information and photos about the competition and vehicle to ensure viewers are up to date on team’s progress • Amplified Facebook posts of the vehicle’s design and current team that are shared by up to 1,500 people, and increase the number of page likes by 30 percent since January 2017 • Promoted team through photos on social media in real time and compete at 2018 competition • Updated HPVC Facebook page and WordPress website biweekly during school year with information and photos about the competition and vehicle to ensure viewers are up to date on team’s progress • Amplified Facebook posts of the vehicle’s design and current team that are shared by up to 1,500 people, and increase the number of page likes by 30 percent since January 2017 • Promoted team through photos on social media in real time and compete at 2018 competition
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Ford Motor Company
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United States
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Motor Vehicle Manufacturing
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700 & Above Employee
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Marketing, Sales and Service Intern
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Jun 2019 - Aug 2019
• Conducted competitive intelligence, evaluating Ford and other dealerships in the Orlando region on their sales processes and online consumer experience to generate recommendations and improve the customer experience • Analyzed the multicultural practices of local dealerships to ensure they reach their target demographic and increase brand awareness • Investigated past Ford Courtesy Transportation Program data of a dealership by creating criteria to help the dealer meet its sales goals • Conducted competitive intelligence, evaluating Ford and other dealerships in the Orlando region on their sales processes and online consumer experience to generate recommendations and improve the customer experience • Analyzed the multicultural practices of local dealerships to ensure they reach their target demographic and increase brand awareness • Investigated past Ford Courtesy Transportation Program data of a dealership by creating criteria to help the dealer meet its sales goals
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Miller Electric Mfg. LLC
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United States
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Machinery Manufacturing
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700 & Above Employee
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Marketing Intern
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May 2018 - Aug 2018
• Composed literature about automated welding systems for a world leader in the manufacturing of welding equipment • Improved customer relationships and longevity through the implementation of life cycle marketing campaign using Salesforce to analyze past customer data records • Assisted in new product implementation and coordination through creation of SOWs and other resources for outside marketing agency • Brainstormed design ideas for Fabtech, North America’s largest weld and metal working expo, and updates for Miller’s catalog • Strengthened Miller Welding Automation’s website using MDM, creating and editing content, changing sort order and adding images to enhance user experience Show less
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Oshkosh Community YMCA
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Lifeguard
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Mar 2014 - Jan 2018
• Ensure patrons' safety and be ready to respond to victims using training provided • Open or close facility, test water for quality • Ensure patrons' safety and be ready to respond to victims using training provided • Open or close facility, test water for quality
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Girl Scouts of the Northwestern Great Lakes, Inc
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United States
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Non-profit Organizations
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1 - 100 Employee
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Camp Counselor
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Jun 2016 - Aug 2017
• Supervised and directed girls in general camp activities • Developed and strengthened the interests, respect and differences among campers • Taught songs and skills to campers • Supervised and directed girls in general camp activities • Developed and strengthened the interests, respect and differences among campers • Taught songs and skills to campers
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Education
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University of Wisconsin-Madison
Bachelor of Business Administration (BBA), Marketing -
Maastricht University School of Business and Economics
Exchange Program, Marketing