Laura Forsyth

Client Strategy Manager, Strategic Accounts at Attentive
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Contact Information
us****@****om
(386) 825-5501
Location
New York City Metropolitan Area, US

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Credentials

  • Google Ads Search Certification
    Google
    Oct, 2019
    - Nov, 2024
  • Hootsuite Platform Certification
    Hootsuite
    Oct, 2019
    - Nov, 2024
  • Enterprise Design Thinking Practitioner
    IBM
    Apr, 2019
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google
    Apr, 2019
    - Nov, 2024
  • Excel 2019 for Mac Essential Training
    Lynda.com
    Jan, 2019
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Client Strategy Manager, Strategic Accounts
      • Sep 2022 - Present

    • Client Strategy Associate, Strategic Accounts
      • Jun 2021 - Sep 2022

      Attentive® is the most comprehensive text message marketing solution, driving 20.5% of total online revenue for businesses by creating thoughtful SMS experiences. Using real-time behavioral data, Attentive automatically sends engaging text messages to each subscriber at every step of the customer lifecycle. Over 4,000 leading businesses like CB2, Pura Vida, Urban Outfitters, Rebecca Minkoff, Steve Madden, and more rely on Attentive and see strong performance, like 30%+ click-through rates and 25x+ ROI.

    • Client Strategist
      • Oct 2020 - Jun 2021

      Coordinates and runs in depth analyses on client performance to maximize client growth and achieve ambitious performance goalsWorks alongside senior members of the Client Strategy team to manage client onboarding, integration, account growth, new product adoption, and renewalsAnalyzes customer usage to form accurate forecasts and develop resolution strategies

    • United States
    • Retail
    • 700 & Above Employee
    • Bakery Decorator
      • Apr 2013 - Sep 2020

    • United States
    • Media Production
    • 1 - 100 Employee
    • On Air Personality for WBHV-FM, B94.5 "All The Hits"
      • Jan 2019 - Apr 2020

      In this position, I voice tracked seven hours of weekend content on B94.5 All the Hits. I also filled in as a live co-host adhoc and worked as a station representative for remote broadcasts around Happy Valley.

    • B94.5 Live Intern
      • Aug 2018 - Dec 2018

      Tasks inlcuded: talking on air, social media, creating content for "The Morning Getaway", audio production/editing, experience with radio equipment both in studio and at remote broadcasts, attending local events, and interacting with listeners.

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Campus Ambassador
      • Sep 2019 - Mar 2020

      Responsible for representing Horizon at:-Information Sessions-Career Fairs-Student Organization MeetingsPresents ideas to Horizon on the best ways to engage with students

    • WHERE Team (Client Strategy and Research) Intern
      • Jun 2019 - Aug 2019

      Worked alongside the WHERE team in many capacities to support brand teams with mediastrategy and research, contributed to key WHERE publications that cover a variety of current media topics, and gained an understanding of the media industry, client categories, and media planning processes.Participated in Media 101 Sessions that culminated in an end of summer media plan presentation to top company executives.

    • United States
    • Fundraising
    • 200 - 300 Employee
    • Bands Coordinator - Entertainment
      • Apr 2019 - Feb 2020

      THON is a 46 hour, no sitting, no sleeping dance marathon benefiting the Four Diamonds at Penn State Childrens Hospital. THON is the largest student-run philanthropy in the world.My responsibilities included:-Managing the contracts of bands that performed during THON weekend and several pre-THON events -Auditioning, selecting, and contacting bands and their representatives-Coordinating set lists, stage set-ups and equipment THON is a 46 hour, no sitting, no sleeping dance marathon benefiting the Four Diamonds at Penn State Childrens Hospital. THON is the largest student-run philanthropy in the world.My responsibilities included:-Managing the contracts of bands that performed during THON weekend and several pre-THON events -Auditioning, selecting, and contacting bands and their representatives-Coordinating set lists, stage set-ups and equipment

    • United States
    • Real Estate
    • 1 - 100 Employee
    • Marketing and Client Experience Intern
      • May 2018 - Aug 2018

      Tasks included: creating websites, redesigning marketing campaigns, mastering social media advertising, creating print advertisements, and large-scale client event planning Tasks included: creating websites, redesigning marketing campaigns, mastering social media advertising, creating print advertisements, and large-scale client event planning

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Shift Leader
      • Aug 2017 - Mar 2018

Education

  • Penn State University
    Bachelor of Arts - BA, Telecommunications Management
    -

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