Laura Twyman

Partnerships and Business Development Manager at 6crickets Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Redmond, Washington, United States, US
Languages
  • English -
Skills

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Jenny Rushmore

I worked extensively with Laura at Procter & Gamble, and would highly recommend her as an insightful, professional and dedicated market research professional. Laura worked on a broad range of qualitative and quantitative research methodologies, and represented the consumer in many leadership discussions. She was very respected within the organization, and I would be very happy to work with her again.

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Credentials

  • Real Estate Broker's Licence
    State of Washington
    Apr, 2015
    - Nov, 2024

Experience

  • 6crickets Inc.
    • United States
    • Education Administration Programs
    • 1 - 100 Employee
    • Partnerships and Business Development Manager
      • Mar 2018 - Present

      6crickets Inc. is building the tools and community to foster enrichment beyond the school day. We have developed the most advanced technical infrastructure to the K-12 enrichment education industry. For parents, 6crickets.com aggregates children's enrichment classes (such as summer camps, after-school classes, workshops or other activities) and allows parents to much more easily discover, filter, schedule, pay and share classes. For providers, 6crickets provides free or minimal cost online registration and CRM system as commodity. For schools, 6crickets providers a one-stop online registration portal and roster management to significantly ease after-school enrichment management and allow schools to much more easily bring the best enrichment to children with ease and at no cost.Laura plays a key role in identifying strategic relationships with partners or potential customers and fostering 6crickets growth strategy.

  • Redfin
    • United States
    • Real Estate
    • 700 & Above Employee
    • Associate Agent
      • Apr 2015 - Jan 2018

      Contract real estate broker working with Redfin clients across the Eastside. Knowledge and understanding of real estate market used to ensure excellent customer satisfaction and to assist people in the home buying and selling process. Contract real estate broker working with Redfin clients across the Eastside. Knowledge and understanding of real estate market used to ensure excellent customer satisfaction and to assist people in the home buying and selling process.

  • Fentiza
    • Independent Consultant
      • Nov 2016 - Jun 2017

      Consultant for a language learning start up. Led idea generation, business planning, customer outreach and development of training materials. Consultant for a language learning start up. Led idea generation, business planning, customer outreach and development of training materials.

  • Microsoft
    • United States
    • Software Development
    • 700 & Above Employee
    • Senior Market Research Manager
      • Jul 2013 - Jul 2014

      Project leader for two major global tracking studies for the Advertising and Online business. Supervised all aspects of vendor management, questionnaire and study design, data analysis and reporting.• Successful management of research budget of $1.5 million and established 2 new vendors.• Identified areas of product improvement and delivered insights to increase customer satisfaction. Project leader for two major global tracking studies for the Advertising and Online business. Supervised all aspects of vendor management, questionnaire and study design, data analysis and reporting.• Successful management of research budget of $1.5 million and established 2 new vendors.• Identified areas of product improvement and delivered insights to increase customer satisfaction.

  • Department for Education
    • United Kingdom
    • Government Administration
    • 700 & Above Employee
    • Head of the Customer Insight Unit
      • Jan 2007 - Jun 2008

      Established the Customer Insight team. Identified key stakeholders, determined staffing needs, created team objectives, communicated the team’s purpose across the Department, and delivered against action plans.• $1.0 million research budget. Line manager for 2 managers and team leader for 5 managers. • Initiated and facilitated customer workshops to develop cross-Department and cross-Government understanding of key audience groups and issues. This included a complete analysis of trends, primary and secondary research, expert guest speakers and customer panels.

  • Procter & Gamble
    • United States
    • Manufacturing
    • 700 & Above Employee
    • Market Research Senior Manager, Consumer Market Knowledge
      • Jun 2006 - Jan 2007

      Managed all aspects of market analysis and consumer and shopper insights for UK paper brands (Pampers, Bounty, Charmin, Always, and Tampax).• Responsible for $1.9 million research budget. Line manager for a team of 3 managers. • Developed strategy to address the private label brand threat through synthesis of existing market, retail, shopper data and primary research. Conducted immersion program for over 20 stakeholders and deployed action plan that was implemented by the marketing and sales teams. • Forecasted future market size and competitive environment through an analysis that included consumer panel data, retail sales data, retail promotion strategy, demographics and consumer trends.

    • Market Research Senior Manager, Consumer Market Knowledge
      • Jun 2002 - Jun 2006

      Directed all consumer research across Europe for Always and Tampax new product launches, including concept development, product development, design, packaging and advertising (TV & Print). This resulted initiatives worth $365 million in sales per year.• Responsible for $1.6 million research budget. Line manager of 2 managers.• Led a consumer attitude and behavior segmentation across Europe via a range of research techniques, which resulted in a new brand target strategy, new product pipeline plans, revised marketing strategy and optimized media plans. • Analyzed consumer and market data and advised senior management on the volume potential for all new initiatives. This work enabled the prioritization of resources and budgets across the business portfolio.

  • Procter & Gamble
    • United States
    • Manufacturing
    • 700 & Above Employee
    • Market Research Manager, Consumer Market Knowlege
      • Aug 1998 - Jun 2001

      Global new business market research manager: identified women’s health trends and conducted an analysis of consumer needs, competition, and current market conditions to quantify the sales and profit opportunity of potential new product lines.

    • Financial Analyst
      • Aug 1995 - Aug 1998

      • Product Finance: Delivered $1.2 billion cost forecast for the North American diaper business. • Internal Controls: Analyzed internal business areas and external suppliers to ensure business processes were effective, efficient, and controlled.

Education

  • Miami University
    B.S., Economics
    1991 - 1995

Community

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