Sr. Marketing Manager, Digital and Direct

• Sep 2017 - Present

Digital Marketing Consultant - Automation and Operations

• Mar 2017 - Present

Clients include Crimson Marketing and Console Connect. Provide technology expertise in B2B Marketing Programs, Automation, Operations and Demand Generation services. Specialties include development of integrated digital marketing campaigns, reporting/analytics and metrics. Areas of expertise include: Marketing Campaign operations focusing on automation and CRM systems/processes in the B2B mid-market and enterprise space in a demand generation environment. Expertise includes integration of marketing platforms with CRM systems: Eloqua, Pardot, Salesforce, Netsuite, webinar production and promotion on ON24, WebEx and Citrix GoToWebinar platforms. HTML/web programming (Dreamweaver/WordPress/Drupal), data cleansing, targeted segmentation, Google analytics/adwords. Show less

Marketing Programs Manager, North America

• Aug 2011 - Nov 2016

Experience includes managing and deploying modern digital marketing campaigns and processes utilizing marketing automation and CRM systems. Responsible for marketing automation operations including creation and execution of content for multi-channel programs while focusing on demand generation, funnel progression, segmented targeting and ROI metrics. Dependable, detail-oriented and proven success executing campaigns within aggressive time-frames while managing multiple projects. Event experience includes coordinating industry events and conferences for Sales and Marketing teams as well as production of educational webinar broadcasts. Ability to support others in a team environment and work closely with Sales and Marketing units to improve processes, drive performance and distribute leads. Areas of expertise include: Marketing Campaign operations focusing on automation and CRM systems/processes in the B2B mid-market and enterprise space in a demand generation environment. Expertise includes integration of marketing platforms with CRM systems: Eloqua, Pardot, Salesforce, Netsuite, webinar production and promotion on ON24, WebEx and Citrix GoToWebinar platforms. HTML/web programming, data cleansing, targeted segmentation, SEM/Google analytics/adwords. Show less

Release Manager, Engineering

• 2000 - Apr 2009

Architected and implemented our engineering release process and notification system in addition to archiving methodology for software, service packs and patch releases. Managed the release of our software builds and all components of the applications for final release of each product. Communicated with cross-departmental teams including Engineering, Marketing, Legal, Finance and Customer Support to ensure that all timelines and deliverables lined up with a product’s release. Interfaced with customers to ensure prompt delivery of priority patches in multiple time zones. Coordinated the bill of materials, pricing, OEM/third party software and documentation that encompassed the final packaging of our product. Show less

Online Advertising Product Manager

• 1998 - 2000

Designed and implemented innovative digital display advertising opportunities unique to the online auction space. Executed and managed live campaigns including the targeting, measuring and optimization of online media and email campaigns. Communicated and managed client expectations utilizing campaign assessment and metrics reports. Identified and resolved inconsistencies with ad deliveries. As the administrator of our enterprise ad server system, managed dynamic targeting capabilities which enabled our advertisers to optimize their marketing campaigns with highly effective targeting and ad performance measurement capabilities. Show less