Account Director

• Jan 2020 - Present

As consultant, my job is understanding the communication needs and goals of a company, the “personality” of the brand and the audience we address to. I love reading between the lines and finding out the communication potential of a company, those elements that are still unexpressed and make them shine.Magic happens here, in making all this meet by adding creativity in the way brand wants to be perceived, in the choice of “places”, in the message. Yes, the strategy.I believe it is really a magic job, starting from brand psychology to users’ sociology, going through linguistics. Most of my time I work closely with BKT Tires, a multinational Group, whose European headquarter is settled near Milano.I’ve been working with BKT for almost 10 years, in the BKT Media Relations department, representing the company towards media from all over the world. I’m PR and Media Relations responsible for BKT, globally. An activity that I’m proud of. It takes flexibility, open mind, understanding cultures, adaptation of messages. It requires to be updated as for any single country where BKT is represented.The sector is very specific: Off-Highway tires and this involves a deep knowledge in agricultural, construction, mining, and industrial sectors. Not only media. For BKT I develop content plans, advise on communication strategies, methods, instruments. I recommend new directions, projects. I write, a looooot and love it! Contents have many destinations, from website to reports, newsletters and presentations and even short books!I evaluate collaborations to be proposed to marketing team. I contribute arranging events and conferences, creating connections. Never stop exploring possibilities.I enjoy every day my project leading job as well and can do all this only thanks to a great team, both at BKT and in different H+K offices in Europe. Nerd for linguistics, working with communication and media from different countries/cultures really makes my every day! Show less

Account Manager

• Nov 2018 - Jan 2020

International Press Officer & Digital PR

• May 2005 - Oct 2018

Managing and implementing international PR campaigns and projects is always a challenge and I love challenges. PR worldwide require to understand different cultures, different points of view. At Soluzione Group I took care of international projects involving worldwide media by using all the languages that I can speak and studying in depth every single case. I specialized in agricultural media projects as well as building, construction media, both for materials and machines, architecture and design. At Soluzione Group I also managed digital media BTB projects - mainly in building and architectural field - and a professional blog about landscape design. International press officer for BKT Tires, Gruppo Euromobil, Telmotor Group, Dürr Italia, APOT (Associazione Produttori Ortofrutticoli Trentini) and Oerlikon Graziano. Social media manager for Sabiana and Knauf Italia Blogger for Sandrini Green Architecture. Show less

Freelance Editor viaggi.corriere.it

• Jul 2016 - May 2017

Viaggi.corriere.it is the online travelling section of the Italian daily newspaper Corriere della Sera. Viaggi.corriere.it deals with suggestions, reviews and focuses on travel ideas, destinations, hotels, restaurants, books and so on. I freelanced for Viaggi.corriere.it being specialized in Japan tourism and Northern European one and I created different galleries of travelling ideas for these destinations. Viaggi.corriere.it is the online travelling section of the Italian daily newspaper Corriere della Sera. Viaggi.corriere.it deals with suggestions, reviews and focuses on travel ideas, destinations, hotels, restaurants, books and so on. I freelanced for Viaggi.corriere.it being specialized in Japan tourism and Northern European one and I created different galleries of travelling ideas for these destinations.

Interpreter

• Jul 2003 - Oct 2003

Technical interpreting project: Italian-English and English-Italian. Focus: the installation of production machines. Technical interpreting project: Italian-English and English-Italian. Focus: the installation of production machines.