Laurélie Maenhout

at Sport Plus Conseil
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Contact Information
us****@****om
(386) 825-5501
Location
Limoges, Nouvelle-Aquitaine, France, FR

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Experience

    • Spectator Sports
    • 1 - 100 Employee
      • Mar 2021 - Present

      • Jul 2017 - Feb 2021

    • France
    • Spectator Sports
    • 1 - 100 Employee
    • Marketing- Communication- Partners Relationship- Manager
      • Jun 2015 - Jul 2017

      EVENT : - Organization France-Belgium with the FFBB and the League. - Organization of walking dinner after the games - Sponsoring of the match + partners' events - The Olympiads of SQBB (project manager) .160 kids . 16 activities . information on the nutrition and health . Godfather: Rudy Gobert SALES: - meeting with new potential partners - negociation with actual sponsors - business plan with companies ( plan of their marketing, & communication strategies) -renewal of contracts with sponsors - sale of season tickets ; boxes ; seminar ; private event ... MARKETING: - Launch of the new season - Creation of the new jerzey's design - Liaison between the companies and the club for events before/during/after the games - Development of strategies to attract new fans. - Research of a new market to implement the entertainment of a basketball game - Market and competitor analysis - Resarch and strategy for the creation of new products with the brand SQBB - development of the visibility of the sponsors in the arena (personal seats,annoucement, games....) - development of the visibility of the partnership with the club outside - creation design of flyers COMMUNICATION : EXTERNAL - dailly with the medias (tv - newspapers -radio) -creation of press releases - press conference - social networks - website INTERNAL - notification to attend representation (teams) - meeting with board of directors - translator for the american players - needs of team and players ENTERTAINMENT - Attract a new public - activities and surveillance of the kids ( parents can watch the game freely) - while time out and quarter time : . distribution of gifts from sponsors (visibility for them) . animation (dance, game, show...) GAME DAY: - Welcome -Sponsoring of the game - Private event - VIP's - Relation with sponsors ADMINISTRATION - daily in a office - papers for the players - writing letters or fill in document for the President - order products for the office... Show less

  • M&M Maison Maenhout
    • Brussels Area, Belgium
    • Communication Manager
      • Jul 2013 - Jun 2016

      Family business, creation of our own restaurant and catering service. I was in charge of the events and of the customers relationship with all the international guests and clients. Family business, creation of our own restaurant and catering service. I was in charge of the events and of the customers relationship with all the international guests and clients.

    • Israel
    • Spectator Sports
    • 1 - 100 Employee
    • Intern Sport Management and Marketing
      • Sep 2014 - Dec 2014

      Internship with Maccabi Tel Aviv Basketball Club, Champion of Turkish Airlines Euroleague Competition. The goal of this internship is to collaborate with all the departments of the team. - I worked with the ticketing department (in collaboration with marketing department) to prepar VIP boxes and premium packages for the season, trying to implement and maximize the profits and the efficiency of the ticketing strategy. - I have been involved actively in the sponsorship deals research, participating in meetings and final signatures of the sponsorship contracts. - I collaborated on a daily basis with the media department, helping the press officer with the media relations issues. - During games days, I worked with the event department for the entertainment part of the game (fans games and events; managing cheerleaders;) - social responsabilities special events (Euroleague One Team, Maccabi Spirit)), - daily collaboration with the General Manager of the team. Show less

  • CA Saint-Etienne B.C Basketball team
    • Saint-Étienne Area, France
    • Sales and Marketing Manager
      • Oct 2008 - Jun 2009

      I have been in charge to search new sponsorship opportunities, trying to create links and collaborations between the different sponsors of the team and creating special events to build these relationships. I have been responsible of the collaboration and events between Saint Etienne Basket and all the young teams of Rhône Alpes department. During games days i have been in charge of the implementation and efficiency of the VIPs area. I have been in charge to search new sponsorship opportunities, trying to create links and collaborations between the different sponsors of the team and creating special events to build these relationships. I have been responsible of the collaboration and events between Saint Etienne Basket and all the young teams of Rhône Alpes department. During games days i have been in charge of the implementation and efficiency of the VIPs area.

  • Spirou Basket Charleroi
    • Charleroi Area, Belgium
    • Event and Administration department
      • Sep 2002 - Jun 2007

      My duties were divided in two main parts. During games days and events, I was in charge of the VIPs customer care and for the administrative department, I organized and prepared the process of the tickets releases. During Eurocup games I was responsible for taking care of the visiting teams. During my last year at the university i prepared and organized the Eurocup Final, writing my final work on this experience. My main duties were collaboration with Euroleague staff, media, press conferences,teams, VIPs, hostels, security, medical, practices, entertainments, ticketing... Show less

Education

  • Ca' Foscari University of Venice
    Master's degree, EBI Sports management et marketing
    2014 - 2014
  • Haute Ecole Provinciale de Hainaut - Condorcet
    Bachelor's degree, Communication, général
    2004 - 2007
  • Rotary Youth Leadership Awards
    Management and Leadership

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