Chief Executive Officer

• Apr 2020 - Present

Communications Coordinator

• Apr 2020 - Present

Digital Media Coordinator

• Dec 2018 - Feb 2020

Brand, Image and Communications Manager

• Apr 2016 - Jul 2017

• Ensure compliance with the Quality Management System documents (ISO 9001:2008 Certified Company)• Develop the brand, image and communication of products and the company according to identified needs, defining the concept and design.• Design and develop graphical line of products according to the requirements.• Plan, develop and implement communication and promotion strategies to ensure successful introduction and marketing of products.• Identify the appropriate channels of communication for brand positioning and products• Analyze the behavior of current and potential users of the brand to adequately prosecute strategies to develop the brand.• Design, develop and implement, with the Marketing and Promotion department, any opportunities as dates, activities, promotions or special events that allow to potentiate and reaffirm the image of the company and its products.• Ensure the effectiveness of strategies, plans and promotional activities created for different brands.• Create an appropriate communicational culture in compliance with the Organizational Philosophy• Ensure a proper and effective communication on organizational culture, image, products and employees of the company.• Create, implement and monitor strategies in the digital environment to communicate the company and its brands• Maintain and update the book corporate image of the company and its brands, ensuring the correct implementation of it in the appropriate environments.• Channel the needs of supervised staff (Grahic Designer & Community Manager) with the Human Resources Management.• Care for the image of the brand and company on the market.• Ensure the effectiveness (ROI) strategies and promotions created for different brands.• Oversee the implementation and development of the brands of the company.• Monitor the development, implementation and innovation of competition.• Member of the Design and Development committee.

Brand, Image & Community Manager

• Jul 2014 - Dec 2015

Paradisus Palma Real & Paradisus Punta Cana* Manage the digital and printed internal communication channels.* Develop social media graphic & video material.* Maintain the graphic standards inside the properties.* General graphic design using the brand book guides.* Coordinate photoshoots and video productions for marketing needs. * Generate on-line brand behaviour reports.* Create attributes improvement proyects. * Audit and boost the good internal image of the hotels. * Design and manteinance of the mobile app.* Manage the relationship with the advertising agency.* Design & boost upselling ideas.* Manage the relation of the brand with public relation agencies in Dominican Republic, Mexico, Colombia, Argentina, Canada, Alemania, Brazil, Mexico & other countries.* Translate & develop the different consumption centers concepts into reality.* Join the different media visits in different activities at the properties to ensure a good experience.

Social Media Coordinator

• Jun 2013 - Mar 2014

Supervise, manage and develop strategies of the following social media brand accounts:*BM Cargo Courier*Leche Kanny*Pantene RD*La Licorera RD*Fresita RDAmong my duties:* Developing convergence strategies for advertising campaigns.* Manage and supervise the company's brands in the digital field.* Create and manage digital advertising campaigns.* Maintain direct contact with customers to meet their needs.* Develop proposals and social media strategies for the agency brands.* Oversee community management team.* Prepare performance reports for each brand in social media marketing campaigns.

Digital Analyst

• Oct 2012 - May 2013

As a digital analyst my duties were:* Assist the Digital Strategist in the processes of Digital Advertisement.* Monitor the digital campaigns and the competitors.* Elaborate digital purchase orders.* Identify, analyze and suggest tendencies in digital media.* Elaborate reports with digital advertisement results.* Translate client requirements and strategy into results.As a community manager my duties were:* Management of brand strategies in social media communities.* Generate graphic and textual content for social media platforms.* Analyze data and make explainable reports about social media results.* Develop brand personalities in social media.* Create live content on brand events.Profiles Managed:KolaRealDO (Facebook, Twitter, Youtube and Instagram)Producciones George Nader (Facebook, Twitter and Youtube)