Laszlo Lesko

Marketing Manager at THE SHERWIN-WILLIAMS MANUFACTURING COMPANY
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Location
Chesterland, Ohio, United States, US
Languages
  • Hungarian -

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Experience

    • United States
    • 1 - 100 Employee
    • Marketing Manager
      • May 2022 - Present
    • Business Unit Director
      • Feb 2017 - Apr 2022

      - The position includes managing the base supplier business unit of Essco that includes over 200 suppliers covering vacuums, cleaning material and floor care chemicals. - Responsible for full profit and loss of the business unit.- Lead continuous improvement initiatives to minimize inventory, increase turns and reduce product duplication.- Continued focused growth of the private label import program.- Along with the responsibilities listed below, negotiated supplier contracts, exclusivity programs and sourced new suppliers to create new sales opportunities to differentiate the organization from competing distributors. Show less

    • Director of Purchasing & Merchandising
      • Mar 2013 - Feb 2017

      - Responsibilities include managing a team of buyers and product manager that oversee the purchasing and stocking of over 14,000 active items in 4 national distribution centers.- The role required achieving specific sales and margin targets by working with the Sales Director to develop and implement marketing programs for 28 sales reps.- Responsible for managing a diverse import program that includes 17 suppliers of vacuums and parts annually.- Successfully developed and launched a product line of 5 vacuums under a nationally known licensed brand. This included working with the licensor in product development, packaging design and meeting strict certification standards.- Managed the sales and development of several private label brands of vacuums and accessories. Brands included Cirrus, Evolution, Dust Care and Power Star.- Managed the production of a bimonthly flyers that is sent to over 6,000 dealers.- Developed weekly electronic digital promotions sent to Essco’s customer base. Show less

    • France
    • Chemical Manufacturing
    • 1 - 100 Employee
    • Sr. Category Manager
      • Jul 2001 - Feb 2013

      Responsible for developing the strategic business plan and defining the financial targets for specific buyout products. Successes include negotiating substantial vendor support to produce the 2010 and 2011 trade show to kick off the selling season. Reduced total inventory from $24m to $13m through negotiating vendor returns, controlling purchasing levels and sell through strategies. Lead a cross functional team to redefine the store stocking assortment with a customized market selection process. This allowed field to supplement national assortments with market specific plan-o-grams. Instrumental in launching the new Glidden Professional brand within the business. This entailed transitioning from ICI Paints to AkzoNobel’s new Glidden Professional brand name. Show less

    • Chemical Manufacturing
    • 700 & Above Employee
    • Category Manager
      • 2001 - 2005
    • United States
    • Paper and Forest Product Manufacturing
    • Category Manager
      • Sep 1997 - Jul 2001

      As Category Manager at OfficeMax, responsibilities included managing and maximizing the Small Electronics, Shredders, Calculators and Small Office/Home Office business machines planned to achieve over $280m in annual sales for 960 stores. Traveled abroad to source and develop new items for the shredders and electronics import program. Planned the print advertising and offshelf promotions to drive retail sales. Working in tandem with Inventory Control to maintain in-stock levels while minimizing an average inventory of $62m. Negotiate strategic marketing programs with vendors and worked to lower costs, enhance margin and exceed category plans in order to offer the right assortment to both retail and commercial customers. Aggressively utilized alternative media outlets, i.e. eCommerce, catalog and the outside sales group, to gain incremental sales. Show less

    • Replenishment Buyer
      • Aug 1996 - Jul 1997
    • Category Manager
      • Aug 1992 - Aug 1996

Education

  • John Carroll University
    1989 - 1992
  • Debrecen University, Debrecen, Hungary
    1991 - 1991

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