Experience

ANDx

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Co-Founder & Partner

  • 2020 - Present

  1. Business models: Building better and more sustainable business for textile and fashion companies 2. Consumer engagement: Improved consumer dialogue regarding sustainability efforts - building consumer trust and credibility - a must for the green transition of the textile industry 3. Collectives: Building bridges across the textile value chain and fashion brands to accelerate industry transformation 1. Business models: Building better and more sustainable business for textile and fashion companies 2. Consumer engagement: Improved consumer dialogue regarding sustainability efforts - building consumer trust and credibility - a must for the green transition of the textile industry 3. Collectives: Building bridges across the textile value chain and fashion brands to accelerate industry transformation


Fashion for Good
• Netherlands
• Retail Apparel and Fashion
• 100 - 200 Employee
• Mentor - Innovation Programme

  • 2021 - Present

The Footwear Collective
• United States
• Retail Apparel and Fashion
• 1 - 100 Employee
• Advisor for collective strategy, comms and Europe

  • Apr 2023 - Present


Katapult Ocean

• Norway
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Lead Mentor

  • Jan 2019 - Present

  We believe there are endless opportunities in the ocean. We find, invest in and scale startups with positive impact on our ocean through the Katapult Ocean Accelerator. We build a global ecosystem of startups, corporates, organizations, research institutions and thought leaders. We create awareness through sharing success stories, participating at events and through the Katapult Ocean Prize (to be launched). We believe there are endless opportunities in the ocean. We find, invest in and scale startups with positive impact on our ocean through the Katapult Ocean Accelerator. We build a global ecosystem of startups, corporates, organizations, research institutions and thought leaders. We create awareness through sharing success stories, participating at events and through the Katapult Ocean Prize (to be launched).



Ocean Bottle

• United Kingdom
• Retail
• 1 - 100 Employee

• Advisory Board Member

  • 2019 - Present

  Ocean Bottle is a B Corp certified reusable bottle brand. Ocean Bottle is a B Corp certified reusable bottle brand.



Jobilla

• Finland
• Technology, Information and Internet
• 1 - 100 Employee

• Board Member

  • Apr 2023 - Present

  Potential. Fulfilled. Potential. Fulfilled.



Framme

• Indonesia
• Market Research
• 1 - 100 Employee

• Advisory Board Member

  • 2020 - Present

  Our purpose: Build meaningful connections in an increasingly sustainable way. Our purpose: Build meaningful connections in an increasingly sustainable way.



Lion of Finland

• Finland
• Business Consulting and Services

• Co-Founder

  • 2014 - Present

  Holding company. Holding company.



The Fashion Pact

• France
• Non-profit Organizations
• 1 - 100 Employee

• Strategy advisor (external)

  • 2022 - 2022

  Pioneering new approaches to contribute to a nature positive net-zero future for the Fashion industry. Pioneering new approaches to contribute to a nature positive net-zero future for the Fashion industry.



Kauppalehti

• Finland
• Information Services
• 1 - 100 Employee

• Columnist

  • 2019 - 2021

  Sharing advice on Brand building and Purpose Sharing advice on Brand building and Purpose



Glossier, Inc.

• United States
• Personal Care Product Manufacturing
• 300 - 400 Employee

• Strategy Advisor (external)

  • 2018 - 2018

  Scope of work: Brand, marketing, international expansion Scope of work: Brand, marketing, international expansion



Marimekko

• Retail Apparel and Fashion
• 300 - 400 Employee

• Chief Marketing Officer, Member of Management Group

  • 2015 - 2016

  • All global brand, marketing and PR for the fashion and design house • Taking the company to Paris Fashion Week for the first time • Global partnerships planning and execution • Overall corporate strategy update • Member of Management Board • All global brand, marketing and PR for the fashion and design house • Taking the company to Paris Fashion Week for the first time • Global partnerships planning and execution • Overall corporate strategy update • Member of Management Board



Microsoft

• United States
• Software Development
• 200 - 300 Employee

• Director of Marketing Strategy & CMO Chief-of-Staff

  • 2014 - 2014

  • Head of Microsoft-Nokia integration and re-org, incl. program management & increased focus on ATL campaigns, digital assets and brand transition • CMO chief-of-staff • Head of Microsoft-Nokia integration and re-org, incl. program management & increased focus on ATL campaigns, digital assets and brand transition • CMO chief-of-staff



Nokia

• Finland
• Telecommunications
• 700 & Above Employee

• Director of Brand Strategy & CMO Chief-of-Staff

  • 2012 - 2014

  • Head of brand strategy, incl.‒ Extensive commercial and consumer analytics‒ Future technology and industry trend analysis‒ Competitor brand vs. Nokia's brand analysis‒ Creation of a new brand strategy for Nokia corporation (globally)‒ Ensuring buy-in and involvement from Nokia executives to support the new brand strategy• CMO chief-of-staff

• Senior Manager of Corporate Strategy

  • 2012 - 2012



McKinsey & Company

• Business Consulting and Services
• 700 & Above Employee

• Senior Consultant

  • 2008 - 2012

  • Top management consulting • Expertise industries: Media, entertainment and telecommunications • Expertise functions: strategy, organization and operations • Main locations: Sydney, London, Munich, Lagos, NYC, Stockholm & Helsinki • Final role at McKinsey: Junior project leader (EM) • Top management consulting • Expertise industries: Media, entertainment and telecommunications • Expertise functions: strategy, organization and operations • Main locations: Sydney, London, Munich, Lagos, NYC, Stockholm & Helsinki • Final role at McKinsey: Junior project leader (EM)



StepUp

• Finland
• Wellness and Fitness Services
• 1 - 100 Employee

• Freelance Dancer & Producer

  • 2003 - 2008

  • Producer of Grease, Hairspray, Legally Blonde, Fame and Silmistä Pois (original Finnish musical) • Dancer in Saturday Night Fever, Oklahoma and several other TV shows and events • Producer of Grease, Hairspray, Legally Blonde, Fame and Silmistä Pois (original Finnish musical) • Dancer in Saturday Night Fever, Oklahoma and several other TV shows and events



THALES ALENIA SPACE

• Aviation and Aerospace Component Manufacturing
• 700 & Above Employee

• Intern

  • Mar 2007 - Jul 2007

  Internship: Satellite design optimization Internship: Satellite design optimization



3DSE Management Consultants GmbH

• Germany
• Business Consulting and Services
• 1 - 100 Employee

• Trainee

  • Aug 2006 - Mar 2007

  Trainee: Project & risk management Trainee: Project & risk management



Aalto University School of Science and Technology

• Research Associate

  • 2005 - 2005

  Research associate at the Laboratory of Space Technology Research associate at the Laboratory of Space Technology