I really enjoyed working with Lasse and have learned a lot from him during the last couple of years. Lasse has a great strategic approach that I have learned a lot from and also implemented in my daily work. Lasse is also extremely customer focused and is able to balance the strategic long term targets with the more operational targets in a very good way. I also appreciate his fairness and his managerial skills when it comes to his personnel. Would be happy, at any time, work with Lasse again...

Highly Engaging and Highly Effective Sales Vice President (equally at home in business suit or a wet suit). I had the privilege of working with, and for, Lasse Johansson, Sales VP for Special Steels over a 2 year period when he crystallised the strategic foundations for our companies short to medium term ambitions of attaining status within our peer group of ‘world’s most profitable steel company’. My relationship and role was to coach and support him and his nine sales directors to implement SSAB One, (our own version of Lean business methodology and Continuous Improvement) through the whole commercial team cascading the skills throughout every level of internal and external sales; all of which he succeeded in by using Train the Trainer and through direct coaching. Implementing Lean principles within a sales organisation is challenging and it is testimony to Lasse’s engaging leadership that he educated and led a sales force in how to identify and develop their own sales efficiencies by building business value and customer advantage, moving from silo to flow to reduce internal waste and in driving cross functional continuous improvement activities on all levels of his sales organization. All sales VP’s know what volumes they should sell but very few know how to break down and remove waste from the sales process; Lasse has a command of, and can teach, skills that developed his sales unit into an ever evolving and self-improving entity that is impossible for competitors to look over the fence and copy. One of Lasse’s most notable talents has been his strategic insight but rather than handing down his knowledge he encouraged thirty-plus country managers to be part of building their own three year ‘battlefield’; tackling their respective markets with a scientific approach to understand the terrain, the customers and prospects, their spend and what specifically made them successful became the foundation for an extremely comprehensive marketplace overview. Coaching and mentoring his mangers to allow them and their teams to build this roadmap themselves showed a leadership quality and a level of mentoring which I can only endorse as being quite unique. Lasse Johansson is calm and organised with remarkably high energy. A lasting memory will be of him arriving to a two day strategy deployment meeting on a small Archipelago island off the Swedish coast. Ten minutes before start time, with everyone present apart from the VP and with no boat in sight we all assumed there had been a problem until an enthusiastic swimmer appeared on the horizon. The transition from wet suit to business suit took no time and pace was set for the day. I think it is fair to say that Lasse’s energy is both endless and contagious, as is his passion for his company’s and his teams’ success and I have no hesitation in recommending this highly appreciated and extremely capable leader for a senior commercial role within any ambitious and progressive company.

I really enjoyed working with Lasse and have learned a lot from him during the last couple of years. Lasse has a great strategic approach that I have learned a lot from and also implemented in my daily work. Lasse is also extremely customer focused and is able to balance the strategic long term targets with the more operational targets in a very good way. I also appreciate his fairness and his managerial skills when it comes to his personnel. Would be happy, at any time, work with Lasse again...

Highly Engaging and Highly Effective Sales Vice President (equally at home in business suit or a wet suit). I had the privilege of working with, and for, Lasse Johansson, Sales VP for Special Steels over a 2 year period when he crystallised the strategic foundations for our companies short to medium term ambitions of attaining status within our peer group of ‘world’s most profitable steel company’. My relationship and role was to coach and support him and his nine sales directors to implement SSAB One, (our own version of Lean business methodology and Continuous Improvement) through the whole commercial team cascading the skills throughout every level of internal and external sales; all of which he succeeded in by using Train the Trainer and through direct coaching. Implementing Lean principles within a sales organisation is challenging and it is testimony to Lasse’s engaging leadership that he educated and led a sales force in how to identify and develop their own sales efficiencies by building business value and customer advantage, moving from silo to flow to reduce internal waste and in driving cross functional continuous improvement activities on all levels of his sales organization. All sales VP’s know what volumes they should sell but very few know how to break down and remove waste from the sales process; Lasse has a command of, and can teach, skills that developed his sales unit into an ever evolving and self-improving entity that is impossible for competitors to look over the fence and copy. One of Lasse’s most notable talents has been his strategic insight but rather than handing down his knowledge he encouraged thirty-plus country managers to be part of building their own three year ‘battlefield’; tackling their respective markets with a scientific approach to understand the terrain, the customers and prospects, their spend and what specifically made them successful became the foundation for an extremely comprehensive marketplace overview. Coaching and mentoring his mangers to allow them and their teams to build this roadmap themselves showed a leadership quality and a level of mentoring which I can only endorse as being quite unique. Lasse Johansson is calm and organised with remarkably high energy. A lasting memory will be of him arriving to a two day strategy deployment meeting on a small Archipelago island off the Swedish coast. Ten minutes before start time, with everyone present apart from the VP and with no boat in sight we all assumed there had been a problem until an enthusiastic swimmer appeared on the horizon. The transition from wet suit to business suit took no time and pace was set for the day. I think it is fair to say that Lasse’s energy is both endless and contagious, as is his passion for his company’s and his teams’ success and I have no hesitation in recommending this highly appreciated and extremely capable leader for a senior commercial role within any ambitious and progressive company.

I really enjoyed working with Lasse and have learned a lot from him during the last couple of years. Lasse has a great strategic approach that I have learned a lot from and also implemented in my daily work. Lasse is also extremely customer focused and is able to balance the strategic long term targets with the more operational targets in a very good way. I also appreciate his fairness and his managerial skills when it comes to his personnel. Would be happy, at any time, work with Lasse again...

Highly Engaging and Highly Effective Sales Vice President (equally at home in business suit or a wet suit). I had the privilege of working with, and for, Lasse Johansson, Sales VP for Special Steels over a 2 year period when he crystallised the strategic foundations for our companies short to medium term ambitions of attaining status within our peer group of ‘world’s most profitable steel company’. My relationship and role was to coach and support him and his nine sales directors to implement SSAB One, (our own version of Lean business methodology and Continuous Improvement) through the whole commercial team cascading the skills throughout every level of internal and external sales; all of which he succeeded in by using Train the Trainer and through direct coaching. Implementing Lean principles within a sales organisation is challenging and it is testimony to Lasse’s engaging leadership that he educated and led a sales force in how to identify and develop their own sales efficiencies by building business value and customer advantage, moving from silo to flow to reduce internal waste and in driving cross functional continuous improvement activities on all levels of his sales organization. All sales VP’s know what volumes they should sell but very few know how to break down and remove waste from the sales process; Lasse has a command of, and can teach, skills that developed his sales unit into an ever evolving and self-improving entity that is impossible for competitors to look over the fence and copy. One of Lasse’s most notable talents has been his strategic insight but rather than handing down his knowledge he encouraged thirty-plus country managers to be part of building their own three year ‘battlefield’; tackling their respective markets with a scientific approach to understand the terrain, the customers and prospects, their spend and what specifically made them successful became the foundation for an extremely comprehensive marketplace overview. Coaching and mentoring his mangers to allow them and their teams to build this roadmap themselves showed a leadership quality and a level of mentoring which I can only endorse as being quite unique. Lasse Johansson is calm and organised with remarkably high energy. A lasting memory will be of him arriving to a two day strategy deployment meeting on a small Archipelago island off the Swedish coast. Ten minutes before start time, with everyone present apart from the VP and with no boat in sight we all assumed there had been a problem until an enthusiastic swimmer appeared on the horizon. The transition from wet suit to business suit took no time and pace was set for the day. I think it is fair to say that Lasse’s energy is both endless and contagious, as is his passion for his company’s and his teams’ success and I have no hesitation in recommending this highly appreciated and extremely capable leader for a senior commercial role within any ambitious and progressive company.