Experience

LA Socials LLC

• Hospitality
• 1 - 100 Employee

• Digital Strategist and Events Producer

  • Sep 2011 - Present

  Loving the work that I do with Businesses, Corporations and Private Clients. On my Instagram account, LA Socials, we've reached 1.6M accounts since 2023, an increase of 1,789% accounts reached, 5,569% of accounts engaged, and an increase of 13.7% followers. After years of building my reach, I've learned what works and what doesn't. I've pivoted into learning my customers which is what I also teach my business marketing clients to do as well. I've helped clients to pivot their businesses and stay ahead of the curve. Restaurants like Big Fish Little Fish poke weren't fully utilizing their delivery capabilities which I set them up on a path for success. This came in handy, especially during the pandemic when guests were solely reliant on delivery options for restaurants. Utilizing various digital strategies to help hospitality clients retain their customer information, I facilitate direct communication with their diners without going through third parties. I've also worked with various other businesses such as law firms, creating landing pages and increasing conversions of prospects into clients. On the events side, I've had the privilege to work with Celebrities like Mark and Rhea Wahlberg plan their private birthday celebrations, and I've planned private New Year's Eve celebrations for the co-founder of Oculus. I've produced events with budgets in the 6 figures. Work with tech companies producing Annual Investor Day Events, and real estate developers' Annual Corporate Holiday Celebrations. I'm also currently serving on the Women's Business Council of the Century City Chamber of Commerce, and have served as the Marketing Director for the PIHRA Foundation. Show less



Century City Chamber of Commerce

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Marketing Specialist

  • Jan 2022 - Present

  As a member of the Century City Chamber of Commerce and Director in the Women's Business Council, I oversee social media content creation for the Chamber, enhance engagement and social media growth. Consult the Chamber on marketing directives to increase membership and exposure. Since 2023, I have increased their Instagram account by 141% more accounts reached, 88% more accounts engaged, and increased follower counts. As a member of the Century City Chamber of Commerce and Director in the Women's Business Council, I oversee social media content creation for the Chamber, enhance engagement and social media growth. Consult the Chamber on marketing directives to increase membership and exposure. Since 2023, I have increased their Instagram account by 141% more accounts reached, 88% more accounts engaged, and increased follower counts.



Gladstones Restaurant

• United States
• Restaurants
• 1 - 100 Employee

• Marketing Director

  • Aug 2020 - Present

  Oversee social media content creation, customer communication and email engagement. Manage marketing programs and holiday promotions. Food styling, direct photo shoots, and promote store merchandise. Branded Gladstone's 50th Anniversary Celebration in 2022. On the monthly newsletters, this client has seen consistent returns of $3000+. I also increase SEO and track Google analytics across the client website. Since 2023, I have increased their Instagram reach by 2,5258 accounts, 904 of which are non-followers. Show less



Saint Cross Inc

• United States
• Retail Luxury Goods and Jewelry

• Marketing Director

  • Dec 2021 - Mar 2023

  At Saint Cross Inc, I managed client social media for brands that have included Rolex, Cartier, IWC, Breguet, Piaget and more. I oversaw organic and paid social, press releases, website SEO, and email marketing campaigns. I also ensured digital compliance with luxury brand standards while working with the brand reps. Sending bi-monthly email newsletters, the brand has received a 40% Open Rate on emails. I work with the client to increase their emails collected and consolidate data, pulling emails from the client website and the Richemont retailer database. Since 2023, I have increased their Instagram account by 26.5% more accounts reached, and increased follower counts. Growing their TikTok account, I have also increased video views to 894 and an audience reach of 760, an increase of more than 500%. Show less



PCCP, LLC

• United States
• Real Estate
• 1 - 100 Employee

• Event Producer

  • Nov 2022 - Dec 2022

  PCCP, LLC is a client that I've worked with for more than 5+ years planning their annual corporate holiday parties. Every year we've had themes ranging from different Christmas movies like Home Alone, Elf, and The Nightmare Before Christmas to name a few. Past events were hosted at the Andaz Hotel in West Hollywood, followed by the Kimpton La Peer Hotel, Beauty & Essex in Hollywood, the Waldorf Astoria Beverly Hills, and 1212 Santa Monica to name a few. The most recent venue was a restaurant in Santa Monica and was chosen because the traditional event spaces were all booked. Post-covid, most hotels and traditional event spaces were overbooked from the backlog of events that had been postponed during the pandemic. Hence the restaurant buyout by my client for their holiday celebration. The event was a great success, the venue turned into a club after-hours, so my clients were able to have incredible club lighting and a fog machine at their disposal for the dance party after dinner. For this event the clients usually chose the venue and brought me in to decorate the space, bring florals, oversee lighting and entertainment. The restaurant loved my subtle event decor details from "How the Grinch Stole Christmas" that I incorporated into their venue. I hung a "Welcome to Whoville" Banner from their main bar, placed window decals of the Grinch characters on their windowed wine library, and hid little details of the Grinch throughout the restaurant. They loved them so much they asked me to leave them behind which I gladly obliged. I loved that my decor for my event clients were able to be used by the restaurant as part of their holiday decor as well. Show less



Rusnak Auto Group

• United States
• Motor Vehicle Manufacturing
• 200 - 300 Employee

• Event Producer

  • Sep 2022 - Nov 2022

  I worked closely with the Client, Rusnak Auto Group, to plan the Grand Opening of their Porsche Westlake showroom. The main objectives of the event were to reflect the Porsche brand’s highest standards for quality and reliability, while creating an unforgettable experience for all invited guests. The event was a success with more than 500 guests in attendance, and my team received rave reviews ranging from "delicious catering" to "perfectly executed valet" from the Client and their guests. My team and I saved the client more than $80,000 on their event budget by providing incredible value without sacrificing service. I oversaw the budget management, suggested vendors and negotiated best pricing. My team staffed the 8 bars and stocked the champagne walls, checked in guests, answered questions, bussed tables, and distributed gift favors to guests. My company ensured that all the details — catering, signage, valet, entertainment, restroom attendants, lighting, sound, staging, and green rooms to name a few, flowed seamlessly through thoughtful planning and preparation. Show less



Science

• United States
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Event Producer

  • Sep 2019 - Jan 2020

  Produced the Annual LP Investor Day Event in Downtown Los Angeles for Science Inc. The client, Science Inc. is a VC company based in Santa Monica, CA, and is the startup studio behind successful brands like the Dollar Shave Club and Liquid Death. Science Inc was founded by the CEO of MySpace. Worked with the client to implement a successful LP Investor Day to raise funds among existing and potential investors. Brought unique ideas and floor plan layouts at Two Bit Circus, a tech-infused event space offering virtual reality & arcade games, plus escape rooms. Show less



Caruso Affiliated Holdings LLC

• United States
• Real Estate

• Office Coordinator

  • Jun 2008 - Sep 2011

  Worked for the real estate developer of the Grove lifestyle center, Rick Caruso. As the office coordinator, I learned from all the different departments - ranging from construction to marketing and PR - about what it takes to run a successful operation. Rick's motto "It CAN be Done" is a testament to his vision. I worked on direct assignment with Rick, creating a new digital library to streamline and store thousands of photos and images for his various real estate projects. Also worked on the corporate holiday party that the CEO loved for its unique space on a rooftop in West Hollywood. And then... I started my own business! Show less



Megatoys

• Italy
• Consumer Goods
• 1 - 100 Employee

• Sales and Marketing

  • Feb 2006 - May 2008

  Have you ever watched the movie "Big" starring Tom Hanks, and wondered what it would be like to work for a toy company? This was my first job out of graduate school and it was definitely a blast. I worked with Charlie Woo, aka the "Mayor of Toytown". He was responsible for the budding billion dollar industry of imported toys from China that centered around the 2nd and Alameda area in downtown LA during that time. Charlie was training me to learn all the different facets of his business. From making sales pitches in the Hong Kong Showroom, to sourcing products directly from the factories in China, I had wide exposure to different areas of the business. I worked with the Albertson's buyers to source, brand, and package toy product lines totaling sales of $500,000 and negotiated sales with Wal-Mart in excess of $1,000,000. And, did I forget to mention, I also got to play with lots of toys? Show less



City of Los Angeles

• United States
• Government Administration
• 700 & Above Employee

• Council Aide

  • Dec 2003 - Aug 2004

  I worked with the 8th District Councilmember Bernard C. Parks, who was also the former Police Chief of Los Angeles. Worked as a legislative aide to the Councilmember, staffing and briefing him for the Arts, Parks, Health and Aging Committee during his time as Vice-Chair. During this time, I drafted a resolution opposing the Governor’s proposed health care budget cuts, that was unanimously passed in City Council. I also served as the Councilmember's liaison to the Asian-American community. I represented the 8th District office at various political functions and arranged community meetings. Was responsible for the PR in the Asian-American community, responded to media inquiries and conducted radio and newspaper interviews on behalf of the Councilmember. Show less



Linda Tibi Fundraising

• Political Fundraiser

  • Sep 2002 - Nov 2003

  This job was a dream for someone like me, who had just graduated with a BA in Political Science from UCLA. I worked with Linda Tibi, who was the political fundraiser for LA County Supervisors, Gloria Molina, Yvonne Burke, and Zev Yaroslavsky. We planned elaborate fundraising dinners and collected contributions from donors. Linda Tibi's clients also included numerous LA City Councilmembers. Working on Councilmember Bernard Parks' campaign we ranged from the grassroots community outreach level to the private hosted fundraising events at the home of former Mayor Richard Riordan with philanthropist guests in attendance, including Eli and Edythe Broad. Headquartered in downtown, we were at the epicenter of fundraising for LA City and County elected officials. Show less