Lashay Smith

Marketing and Creatives Intern at PIDC
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Contact Information
us****@****om
(386) 825-5501
Location
Philadelphia, Pennsylvania, United States, US

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Credentials

  • Hubspot Agency Partner Certification
    Cabrini University
    Feb, 2020
    - Nov, 2024
  • Google Analytics
    Google
    Apr, 2022
    - Nov, 2024
  • Google Analytics Certification
    Google
    Jun, 2022
    - Nov, 2024
  • Google Ads Search Certification
    Google
    Aug, 2022
    - Nov, 2024

Experience

  • PIDC
    • United States
    • Non-profit Organizations
    • 100 - 200 Employee
    • Marketing and Creatives Intern
      • Jun 2023 - Present

  • The Loquitur
    • Podcast Producer and Host
      • Aug 2022 - Jun 2023

      • Strategize podcast content and manage the overall creation of each episode• Develop scripts for interview-based or solo-delivered podcast episodes • Produce, edit, and distribute episodes using a Rode caster Pro, Adobe Audition and Anchor

    • Staff Writer
      • Aug 2021 - Jun 2023

      • Researched and wrote over 15 articles for this award-winning, student-run news organization. Articles pertained to breaking news topics, lifestyle issues and athletic events. • Conducted interviews with on- and off-campus sources to gather information and write articles • Created multimedia journalism content using a Canon 80D DSLR camera and an Apple iPhone

  • Social Nexus at Cabrini University
    • United States
    • Social Media Analyst
      • Aug 2021 - Jun 2023

      • Create explainer content and graphics for over 20 social media posts on Instagram and Twitter; topics include the role of social media in business growth and how to leverage social media trends and analytics • Write blogs that pertain to trending topics that improves brand experience every week through WordPress • Prepare training decks for future ambassadors that highlight social media engagement tactics • Create explainer content and graphics for over 20 social media posts on Instagram and Twitter; topics include the role of social media in business growth and how to leverage social media trends and analytics • Write blogs that pertain to trending topics that improves brand experience every week through WordPress • Prepare training decks for future ambassadors that highlight social media engagement tactics

  • Stream Companies
    • United States
    • Advertising Services
    • 300 - 400 Employee
    • Client Services
      • Jun 2022 - Aug 2022

      • Designed and produced over 15 PowerPoint decks that effectively positioned the company to prospective customers and converted them into new clients • Analyzed data from Google Analytics, Full Throttle Shopper Suite, Google Trends, Bright Edge and Adnomics to produce reports for the Client Services team • Designed and produced over 15 PowerPoint decks that effectively positioned the company to prospective customers and converted them into new clients • Analyzed data from Google Analytics, Full Throttle Shopper Suite, Google Trends, Bright Edge and Adnomics to produce reports for the Client Services team

Education

  • Cabrini University
    Bachelor of Arts - BA, Digital Communication and Media/Multimedia
    2019 - 2023
  • Little Flower Catholic High School for Girls
    9th-12th
    2015 - 2019
  • St. James School
    Middle School
    2011 - 2015

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