Head of Sales & Marketing

• Aug 2022 - Present

Försäljningschef

• Jun 2021 - Aug 2022

I am responsible for the branch in Stockholm with a turnover of about 320 MSEK. 24 direct reports of the total of 43 persons working in the office. My head task is to drive the sales through 4 sales teams and 1 bid team. We focus on being a partner for our customers and to offer them complete solutions within office, school and care interiors. Among my responsibilities are full p&l, recruiting new sales, six new so far and the daily running of the office. I have a time limited assignment there one of the main tasks is to create a productive structure with a strong we-feeling. As responsible for the largest branch in the structure it’s very important that we are in the forefront in creating the future Kinnarps way. One of my biggest contributions is my long experience from different industries witch gives me a large varied tool box. My experience from driving both sales and marketing is also an important part for the success as it’s always good to know the details. My assignment is due to end the 31st of august.

Sales Manager

• Feb 2017 - Sep 2020

As a Sales Manager at Fortum SmartLiving I was responsible for the sales and marketing in Sweden. SmartLiving is Fortums state of the art Smart Home & Building system for the apartments and houses of the modern people. It's also a part of the Smart City of the future. We are on the market to make the future different. It involves sales and marketing activities to all the major players that builds new apartments in a larger scale. As this is a system that stretches from Smartness inside homes to building management it involves many levels of positions at customers, from C-level and down. This is pure demand-response as we have to create the market and the need. We also needed to be aware of the latest developments within IoT and 5G. The system needs to be inline with latest customer needs, and future-proof for coming ones. In this position I also managed Fortum Markets activities within the EU project GrowSmarter, one of the larger projects that involves several cities inside EU with Stockholm as lead together with Cologne and Barcelona.

Manager Sales HVAC

• Apr 2014 - Oct 2016

Manager Sales HVAC Sweden, responsible for sales and marketing of filtration products in Sweden. Responsible for 15 direct reporting sales in 11 offices, located from Luleå in the north to Helsingborg in the south. Budget HVAC SE 2015 100+ MSek One of my prioritized tasks was to structure the workflow from order to delivery as MHVA had a very complicated and old-fashioned way of doing it. Initiated, developed and created a new ERP system built on Microsoft Dynamics 365 for the sales with the target of solving the problem above including e-commerce. The system is to be implemented all over HVAC Europe. Changed the company focus from small to larger customers. Responsible for all fair activity as Nordbygg, Elmia etc for HVAC. Involved in new product development. Responsible for recruiting new sales.

Sales and Marketing Manager Residential

• Apr 2012 - Apr 2014

Residential Manager for Sweden including sales, strategy, marketing etc. Responsible for a 9,8 MEuro budget for Sweden. Create and implemented strategies for sales, marketing, partner programs and channels. My first whole year was 2013 with new fresh strategies. Business 2013 increased 14,5% vs markets 3%, turnover increased to 10,1 MEur+ with over budget earnings. This was all time high figures. Have been involved in product development and improvements. Created several very successful launches of new products. Planned and executed fairs, partner conferences and similar. Developed new and existing partners. Invented a successful partner evolution program.

Sales Engineer

• Aug 2011 - Apr 2012

Back to basics, this is true B2C work, helping people to modernize and futureproof the heat and hotwater production systems in their homes. • Design every system for their unique preferences. • Move business to more advanced systems. • Be one step ahead of competition Back to basics, this is true B2C work, helping people to modernize and futureproof the heat and hotwater production systems in their homes. • Design every system for their unique preferences. • Move business to more advanced systems. • Be one step ahead of competition

Sales Manager AMP Netconnect Sweden

• Aug 2001 - Jan 2011

Manager for Sweden including sales, personnel, strategy, marketing etc. Responsible for a USD 8,1 M budget for Sweden. Member of Nordic Management Team with Norway, Denmark, Finland and Sweden. Responsible for price strategies in the Nordics. Created and implemented strategies for sales, marketing, partner programs and channels. Developed a team consistent of two sales engineers, one in Sth and one in Gbg, one inside sales and one specialist. There was also a Nordic SAE reporting to me responsible for training and troubleshooting. Participated and planned fairs, nordic and international meetings/conferences. Negotiated and closed lots of significant deals with partners and colleagues, for ex. Ericsson with over 45000 installed links.. Turnaround has doubled and the market-share has moved from 12 to over 20%. The division has under my lead moved from one in the bunch to the leading brand in our segment. Our partner program has been very successful, it includes all the major players and covers all of Sweden. The sales processes has been screened and changed to raise the effiance and profitability. Head of project to synchronize the Nordic pricing. Started and run a project to implement CRM system in the Nordics, the first in the company worldwide. Created and executed a new distribution strategy for Sweden.

Sales Engineer

• Apr 1999 - Aug 2001

Technically advanced, lots of calculation and choices to make as every single order was special. Mostly for district heating and cooling but also industrial. My responsibilities: • Design every system for their unique preferences. • Position us closer to the end-users. • Develop the consultative sales. • Actively participate in development of new systems. • Move business to more advanced systems. Technically advanced, lots of calculation and choices to make as every single order was special. Mostly for district heating and cooling but also industrial. My responsibilities: • Design every system for their unique preferences. • Position us closer to the end-users. • Develop the consultative sales. • Actively participate in development of new systems. • Move business to more advanced systems.

District Sales Engineer

• Aug 1993 - Apr 1999

My duties was: Work and penetrate every level to gain confidence and recognition for our products. Work closely with the resellers and help them strategically and with goal setting. Create sales competitions to boost the selling. My/Our successes: • Gained market shares from 15% till 40% in our part of Sweden. • Moved the largest customer in the area from competition to us • Introduced together with the Region Mgr target setting among my colleagues My duties was: Work and penetrate every level to gain confidence and recognition for our products. Work closely with the resellers and help them strategically and with goal setting. Create sales competitions to boost the selling. My/Our successes: • Gained market shares from 15% till 40% in our part of Sweden. • Moved the largest customer in the area from competition to us • Introduced together with the Region Mgr target setting among my colleagues