Larysa Hale

Managing Director, Founder at Expert Circle
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, GB

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Iryna Polets-Gerus

Larysa is enthusiastic, creative and open minded professional. Her business acumen is a main driver for all successful project that she has launched. Additionally, Larysa has a remarkable discipline in fulfilling her duties and pursuing her goals. Her out of the box approach makes her ideas fresh, innovative and highly inspiring. Fast-pacing and energetic, she knows how to solve problems and issues, while paying attention to the smallest details.

Anna Zielinska-Wolfigiel

Larysa is creative and responsible person. She knows how to build relations, which has a great meaning for successful collaboration. Larysa understands business - it is always very important for me.

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Credentials

  • CIM MCIM Member
    CIM | The Chartered Institute of Marketing
    Mar, 2021
    - Oct, 2024
  • Design Thinking
    HP
    Feb, 2017
    - Oct, 2024
  • Digital Marketing
    Google
    May, 2016
    - Oct, 2024
  • Digital Marketing
    SoloLearn
    Mar, 2016
    - Oct, 2024
  • Certified Junior Project Manager IPMA Level E
    IPMA: International Project Management Association
    Jun, 2018
    - Oct, 2024
  • Email Marketing
    HubSpot Academy
    Feb, 2018
    - Oct, 2024
  • Inbound Marketing
    HubSpot Academy
    Dec, 2017
    - Oct, 2024
  • Design Thinking Certificate
    Facebook

Experience

    • Sri Lanka
    • Writing and Editing
    • Managing Director, Founder
      • Jan 2021 - Present

      Expert Circle is meant for business owners, start-ups, entrepreneurs, senior managers responsible for sales, marketing, and business administation. The platform is meant for busy professionals who follow the ever-changing trends by searching the internet. The idea is to provide them a ready to use tips/checklists/advice/best practices from the experts. So experts are recognised and the professionals get the best value. There is plenty of content in the internet, the way we are going to stand out is the Quality of the content.If you think that you have some wisdom to share: tips/advice/checklist which could help other professionals with their day/work/business – please share!

    • United Kingdom
    • Industry Associations
    • 1 - 100 Employee
    • Head of Marketing
      • Jan 2022 - Present

    • United Kingdom
    • Business Consulting and Services
    • 1 - 100 Employee
    • Head of Marketing
      • Jan 2022 - Present

    • Head of Operations
      • Jan 2021 - Present

    • United Kingdom
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Marketing Director
      • Jan 2021 - Present

    • United States
    • Media Production
    • Chief Operating Officer
      • Jan 2020 - Feb 2021

      Combining strategy, execution and management, I provide core leadership for the entire business, optimising it for growth and scale, building Conflux Media into a global market leading company. With a fast pace, entrepreneurialism, ambition and resilience, passion for, and belief in the business.As a leader and enabler I relish the opportunity to create a truly world-class media company.I own the Conflux Media's roadmap and work closely with the CEO and the team to ensure we are focusing on the highest value activities and opportunities to create competitive advantage, and that our proposition and brand are positioned appropriately.I build the operational capabilities to deliver against the Conflux Media's long-term growth plans and ensure Conflux Media hits its operating and financial KPIs.I oversee the my teams and bring leadership to the whole organisation.

    • Group Managing Director
      • Jan 2019 - Jul 2020

      Vacancysoft is the UK's leading provider of labour market data and analytics. We provide high-grade lead generation, client intelligence and market analysis solutions for Britain's top recruitment industry firms and others.Leadership Inspire & motivate the team, focusing on encouraging teamwork & commitment, to work collaboratively to reach an end goalImplement structure, processes, and standards to work with their team to build the vision and see beyond the task at hand by providing them with training and mentorshipContinuously working toward making a shift from transactional interactions to transformational in a team and in a firmCreating teams of people whose strengths and weaknesses balance each other to have a peak performance, usually exceeding the end goal.Give the team direction and trust everyone can handle the task at hand without micromanagingBusiness Overseeing Marketing, HR, Accounting and Finance, Commercial Ops in the UK, Poland, and UkraineValuation from £2m to £4m in less than a year. Currently, the business is also having offers to sell.Leading the VC investment negotiations for the first round of funding. 360 investment round preparationFinancial Management and reporting, re-financing and optimising the financial performance of the business.Established the second back office in Ukraine: statutory, HR, operations and training. Team of 12-25 people. Product sales funnel automationExpanding product capabilities from the recruitment industry only to selling into investment banking and CROs.ManagementStreamlining business management and communications through the deployment of sets of software's and processes optimisations/integrations (Zoho One, CRM, Xero Accounting, etc)Online Knowledge and Learning platform for internal use - the platform where all training, documentation are accumulated. This improves onboarding and handover time. Increases productivity when acquiring new and tangible skills

    • Director of Marketing & Innovation
      • Mar 2016 - Dec 2018

      MarketingThought Leadership | SEO| Website/Wordpress Management | Google Analytics |Social Media | Content Management | Marketing Automation | Affiliate Marketing | Partnership | Events | GDPR | Email Marketing |SEM |UI/UX| Client Journey |Designed and implement marketing strategies based on a close understanding of market trends.Built a dedicated team of 6; Negotiated and administered the marketing-operations budget. Affiliated with APSCo and market leaders in Recruitment to co-produce Industry Reports – an in-depth market analysis using vacancy data. Newsletter with over 10k subscribers (20% open rates, 15% ads conversion)Re-launched company website that improved Google ranking by 300mSocial Media Strategy: grew Twitter to 5k+ followers, LI group with 1k+ members all generated free traffic to the website.Gathered data from site, emails & customers and compile in CRM database for analysis.Developed GDPR compliant and effective email marketing programSponsored and participated in industry trade shows, conferences, and other events. Innovation / New Product DevelopmentData Analysis | User Journey | Business Intelligence | Market Intelligence | Product Development | Testing |SQL | Parsing |Vacancy Analytics - data visualisation environment designed to help quickly and easily identify emerging hotspots across Europe by country, role, and company. Improved UI/UX of our core product Job Search – a searchable database with every job published available onlineTailored projects generating additional revenue streams. Managing IT and product management. Team of 75- Data enhancing on the existing database, Python and SQL. Database of 1000000 records.. Team of 75. Application for automated data processing using Machine Learning. Team of 25. 500% increase in data processing capabilities. For 1000 to 100000 rows daily. Python, beautiful soup, SQL, Content Downloader, and other parsing technologies.

    • Operations Director
      • Nov 2011 - Mar 2016

      A-Z Product Delivery Hired and trained a full-time team from scratchDeveloped an advanced Knowledge Management platform (Training and Learning)Processes management: best practices for time and repetitive tasks managementTech specifications: incorporating Machine Learning into daily processes and tasksMarketing: branding, website, digital presence, NPDHR Marketing: internal comms, gadgets and branding for employees, careers site development

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Managing Director
      • May 2017 - Dec 2019

      Larysa.Digital uses bespoke content and marketing strategies to position your firm as a thought leader and expert in your niche. Larysa.Digital uses bespoke content and marketing strategies to position your firm as a thought leader and expert in your niche.

    • United Kingdom
    • Technology, Information and Internet
    • Managing Director
      • May 2018 - Sep 2019

      With TRIVIUM ONE you are getting the best practices from leading gurus at a fraction of the cost it would be to employ them directly.A leading expert could be charging in excess of £1000 per day for their time, to show you what you would need to do.With TRIVIUM ONE you are able to tap into their combined expertise, in one place. For example, do you need your social media to start generating Leads? TRIVIUM ONE will show you what to do, to make it happen. Want to start configuring tripwires into your website so you can convert people coming to you online into genuine leads? TRIVIUM ONE can help with this too. In fact, there are hundreds of modules, all case study led, designed to help you with whatever is your top priority. This for a fraction of the cost of employing an expert with eye-watering day rat

    • United Kingdom
    • Retail Office Equipment
    • Group Leader - UEFA Euro 2012 - Sponsorship and Hospitalily
      • May 2011 - Jul 2012

      Managed a team of 5-8 people helping them to provide an exceptional guest experience through the provision of high-quality hospitality and guest services for international groups of visitors during matched in Warsaw and Finals in Kiev.Cooperated with Castrol EDGE Management Team MembersWorked in conjunction with the Concierge Team Managed a team of 5-8 people helping them to provide an exceptional guest experience through the provision of high-quality hospitality and guest services for international groups of visitors during matched in Warsaw and Finals in Kiev.Cooperated with Castrol EDGE Management Team MembersWorked in conjunction with the Concierge Team

    • Communications Specialist
      • May 2011 - Oct 2011

      Created or improved outreach content related to the Embassy`s ongoing research and impact projects.Engaged a wide audience of stakeholders including staff, diplomats, councils and visitors by developing and designing online and print collateral materials.Helped to create sophisticated ways to engage with a wide audience and build effective relationships with stakeholders that are consistent with the purpose and principles.Managed an editorial calendar, created and managed an outreach mailing list and updated and developed the website and other relevant multimedia platforms.Supported the Embassy`s partnership development, procurement and operations, as well as the delivery and impact of events.Prepared stakeholder briefs, research the latest outreach trends, share intelligence with other departments.

    • United Kingdom
    • Restaurants
    • 1 - 100 Employee
    • PR Manager
      • Sep 2010 - Mar 2011

      I was responsible for the delivery of the marcomms strategy focused on delivering against commercial objectives - revenue, domestic awarenessOverall responsibility for campaign management, delivery and hitting coverage targets across the restaurantsOversaw the delivery of day-to-day PR activity and the project management of large PR activationsWorked with journalists to develop and execute exciting trend stories and ways to elevate the brand messaging with creative and engaging campaigns. Liaised and built relationships with relevant and key journalists, bloggers and influencers with a focus on lifestyle, food, drink and travel.Site liaison and management across multiple channelsManagement of PR events and campaigns.Press release, copywriting, and ghost writing.Sell-in and coverage securing ability across online, short lead, print, newspapers, magazines and local mediaBuild relationships within the industryRepresented Casa Sicilia at all external events and networking opportunities.

    • PR and Marketing Specialist
      • Sep 2009 - Sep 2010

      I am responsible for conducting corporate Marketing, PR and Communications;Development and execution of marketing plans for the company promotion, responsible for providing all means of communications, networking solutions that transform how people connect, communicate, and collaborate (Web 2.0); expertise - Internet research and tendencies analysis; Writing articles; Event preparation and organization; web page actualization (CMS); company magazine editor; I am responsible for conducting corporate Marketing, PR and Communications;Development and execution of marketing plans for the company promotion, responsible for providing all means of communications, networking solutions that transform how people connect, communicate, and collaborate (Web 2.0); expertise - Internet research and tendencies analysis; Writing articles; Event preparation and organization; web page actualization (CMS); company magazine editor;

    • PR and Communications Specialist
      • Jan 2009 - Sep 2009

      Development and execution of marketing plans for the company promotion;Creating and executing company's strategy on the Polish and International Market;Conducting corporate Marketing, PR and Communications; expertise - Internet research and tendencies analysis;Writing articles;Events preparation and organization;Contacts with media and press;Representation of the company on business and social events. Development and execution of marketing plans for the company promotion;Creating and executing company's strategy on the Polish and International Market;Conducting corporate Marketing, PR and Communications; expertise - Internet research and tendencies analysis;Writing articles;Events preparation and organization;Contacts with media and press;Representation of the company on business and social events.

    • Project Manager Assistant
      • Jan 2008 - Jun 2008

      - assistance with secretarial work and the arrangement of the Internet websites of Jungle Book and of Erasmus Mundus Global Studies Programme, ( http://www.junglebook.uni.wroc.pl/ )translation tasks, literature research in the internet and in the library - assistance with secretarial work and the arrangement of the Internet websites of Jungle Book and of Erasmus Mundus Global Studies Programme, ( http://www.junglebook.uni.wroc.pl/ )translation tasks, literature research in the internet and in the library

    • Journalist
      • Oct 2005 - Jun 2008

      - articles writer, young journalists adviser. - articles writer, young journalists adviser.

    • Sociological Research Projects Participant
      • Jan 2003 - Jun 2007

      - computer data processing (SPSS-software); - transcribed and conducted content-analysis - Interviewer - computer data processing (SPSS-software); - transcribed and conducted content-analysis - Interviewer

    • Manager of the international correspondence and communications with overseas partners
      • Feb 2005 - Aug 2005

      - communication with foreign partners, mail and email translation and coordination. - communication with foreign partners, mail and email translation and coordination.

    • International observer of the elections in Moldova
      • Feb 2005 - Mar 2005

      Observing Elections in Moldova. Observing Elections in Moldova.

    • A class assistant and translator in course of Sociology of Mass Media, Sociology of Management, and
      • Sep 2003 - Jun 2004

      - written and oral translation of academic texts of lections; organization of presentations, seminars and work-shops, internet researches, coordination of communication between students and lecturer. - written and oral translation of academic texts of lections; organization of presentations, seminars and work-shops, internet researches, coordination of communication between students and lecturer.

Education

  • Hult International Business School
    Executive MBA
    2019 - 2021
  • Polish Academy of Sciences
    Ph.D, Sociology
    2008 - 2012
  • National Academy of Public Administration under the Office of the President of Ukraine
    PhD Candidate, Public Administration
    2007 - 2010
  • University of Wroclaw
    MA, PR and Communications
    2007 - 2008
  • Ivan Franko National University of Lviv
    MA, Sociology
    2002 - 2007

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