Lars Hindsley

Digital Marketing Manager at Cal Interpreting & Translations
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Philadelphia, US
Skills

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Credentials

  • Advanced Google Analytics
    Google
    May, 2020
    - Nov, 2024
  • Google Analytics for Beginners
    Google
    May, 2020
    - Nov, 2024
  • SEMrush SEO Toolkit
    SEMrush
    Jun, 2020
    - Nov, 2024
  • SEMrush Site Audit
    SEMrush
    Jun, 2020
    - Nov, 2024
  • SEMrush Social Media Toolkit
    SEMrush
    Jun, 2020
    - Nov, 2024

Experience

  • Cal Interpreting & Translations
    • United States
    • Translation and Localization
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Apr 2021 - Present

      FT-remote full-cycle customer-facing role overseeing regional civil law firm (B2C) and global language services (B2B) properties. Oversee broad & local SEM/SEO. Help connect global businesses and individuals in real-world challenges. Drive, funnel, and convert traffic through brand recognition, greater exposure, and compelling messaging.Design, develop and implement web properties through understanding customer needs. Apply background experience in project management through advanced UX skills and insightful data mining tools, i.e., Semrush, Ahrefs, and Google Analytics to gain market share. Apply Adobe Creative Suite skills to many content production initiatives and social media campaigns. Audit, monitor, and improve properties. Navigate the Google eco-sphere to avoid pitfalls of their evolving toolchest.Aligned workflow of both properties implementing WordPress, Elementor, and CSS, Illustrator, Lightroom, Premiere and Photoshop. Created shared custom keyword map in Google sheets to develop SEO oriented content and monitor SEO campaigns. Tools used for keyword research, auditing, and monitoring include GA, Semrush, Ahrefs, Screaming Frog, GTMetrix, Bright Local. Standardized UTM tracking terms for granular data analysis through Google Analytics & Google Tag Manager. Days are planned with 20% in tracking user behavior, 15% in reporting (Semrush, GA/Data Studio, BrightLocal) to improve content to meet KPI metrics (KD vs Vol) and improve CTA remarketing through Google Optimize. 50% of workday is creating content, make changes to ad copy, and user experience. 25% of day is left open for team meetings to additional time for unplanned tasks such as building backlink relationships, to developing assets in-house using Photoshop, Illustrator, Premier, and other Adobe Suite tools.

  • NüPOINT Marketing
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Freelance Cinematographer
      • Jan 2017 - Apr 2021

      • Met critical role operating still camera one as a videographer for TEDx Wilmington with an audience of 100k Livestream audience. Worked closely with the director to compose and frame shots• Served as a hand-held video camera operator for high-pressure live concerts in multi-camera shoots

    • SEO Analyst
      • May 2018 - Sep 2018

      Undertook a part-time role to gain outside perspective on SEO practices.• Primary contact in onboarding clients, serving as subject matter expert in deliverable technical and organic SEO.• Conducted site audits in Semrush, developed SEO content with Yoast and Screaming Frog• Collaborating with the Digital Marketing Strategist to improve auditing workflow• Utilizing technical expertise in optimizing client sites in WordPress• Curate short and long-form content utilizing research and analytic skills from MS Office and Google Suite

  • DM Media (Digital Marketing Media)
    • United States
    • Advertising Services
    • SEO Specialist | Sr Content Manager | Social Media Manager
      • Jan 2008 - Apr 2021

      Accountable in applying long-term vision to rethink and develop underserved properties resulting in powerful sales and service tools. Capitalize on virgin touchpoints. Maintain brand alignment. Create to meet user intent using keen data analysis.•Responsible for various property portfolios•Conduct multi-dimensional site audits using analysis tools including SEMrush (certifications)•Audit, organize and manage content assets aka Digital Asset Management (DAM)•Create visual assets using 15+ years of Adobe Photoshop/Illustrator experience. i.e. 1000s composite graphics, ads, etc.•Collaborate with developers and stakeholders building interactive UX prototypes•Report UX deliverables in working partnership with stakeholders, i.e. competitive analysis, wireframe, sitemap•Partner with internal & external outlets to develop marketable content. i.e. videos, podcasts, pages/post•Research and conceive natural/organic SEO friendly webpages in Content Management Systems (WordPress CMS)•Facilitate timely delivery of content built across various mediums in Adobe suite, i.e. Photoshop, LightRoom, Premiere After Effects, Illustrator, InDesign, Acrobat, InCopy, Rush, Prelude o Visual SEO Content …… 500+ YouTube Videos from in-house intellectual property o Digital Print …… 100+ research articles, technical writing, blog posts, and ad copy, press releases o Audible SEO Content …… Produced, edited and published podcasts•Interview Subject Matter Experts (SME) in various content formats. i.e. print & audiovisual•Write administrative documents across various apps i.e. Microsoft Word to Adobe InDesign•Govern best practices documentation, project procedures, Service Level Agreements, TOS and business contracts•Instruct content governance through workflow management processes. i.e. style guides, mentoring new editors

  • UPS
    • United States
    • Truck Transportation
    • 700 & Above Employee
    • High Value Clerk (Part Time)
      • Aug 2013 - Dec 2016

      • Audit, monitor and control high value assets from $5,000 to $100,000+ in transit• Utilizing Excel, audit database of high value inventory through intensive daily research and tracking demanding zero lossUPS consistently requested I take a management role. As a part time job working 4:30 am to 8:00 am before regular work hours, this was not an option. • Audit, monitor and control high value assets from $5,000 to $100,000+ in transit• Utilizing Excel, audit database of high value inventory through intensive daily research and tracking demanding zero lossUPS consistently requested I take a management role. As a part time job working 4:30 am to 8:00 am before regular work hours, this was not an option.

  • Pop Culture Madness.com
    • Freelance Staff Writer | Editor | Photographer | Videographer
      • May 2009 - Sep 2016

      This part-time role keeps me in tune with cutting edge marketing techniques, the pulse of culture and keeps my writing relevant in colloquial tone needed to engage any target audience. I write pop-culture articles, listicles, ghostwrite content marketing, interview celebrities at red carpet events and travel for story and research articles.• Wrote critical reviews for an audience over 100,000 weekly visitors in WordPress CMS resulting 14% increase in interaction• Interviewed several candidates for various roles, including performers and artists resulting in being awarded press passes• Researched and produced articles achieving syndication in major outlets including Huffington Post• Responsible for managing high volume on-site social media channels engaging an audience of over 100,000• Monitor multiple listening streams to identify trends and creating projected content

Education

  • Christiana
    Journalism
    -

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