Experience

GIPEDO

• Germany
• Spectator Sports
• 1 - 100 Employee

• Co-Founder

  • 2021 - Present

  At GIPEDO we build tech to automate the sport ecosystem, to open the market, and to create transparency & control. At GIPEDO we build tech to automate the sport ecosystem, to open the market, and to create transparency & control.



Transfermarkt GmbH & Co. KG

• Germany
• Technology, Information and Internet
• 1 - 100 Employee

• Managing Director

  • Feb 2019 - Oct 2021

  Today Transfermarkt is the leading digital football publisher for facts, statistics and football knowledge. The platform was founded by Matthias Seidel in 2001. Axel Springer has a 51 percent stake in the Transfermarkt since 2008. Operating in 12 languages Transfermarkt reaches up to 60 million football fans per month worldwide. Transfermarkt offers the world's largest football database with all information about players, clubs and competitions as well as one of the largest football communities. The much-quoted player market values and the "Rumour Mill" for possible transfers are among the central offerings. Joining Transfermarkt as CMO and later MD for Marketing, Sales, Strategy and Finance we realigned our strategy and expanded globally. We have doubled our web-traffic to 120 Mio. visits a month. We have increased our brand impact on social media to 7 Mio. followers. And finally, together with our users, we positioned Transfermarkt as the world’s greatest database for football knowledge and market values.

• Chief Marketing Officer

  • May 2018 - Feb 2019



Lagardère Sports

• United Kingdom
• Spectator Sports
• 100 - 200 Employee

• Senior Director Digital

  • Oct 2015 - Apr 2018

  Lagardère Sports (former SPORTFIVE) is a leading sports marketing agency, with a global network of local experts dedicated to delivering innovative solutions that meet our clients’ needs. Sport inspires emotions and passion that are essential to enrich people’s lives. It generates powerful collective experiences. Lagardère Sports dedicates its expertise and passion to provide their clients with privileged access to the infinite opportunities of sports.Heading the Digital Sales Department in Germany, building and leading a key account team of digital consultants, responsible for marketing desktop, mobile and social media campaigns. We achieved a significant growth in digital business, increasing revenues by 30% annually by repositioning existing product portfolio, creating differentiated digital products and executing new sales strategies on national and international scale. To further increase sales we established high quality product standards and accomplished new marketable digital content marketing products alongside the whole digital customer journey. By increasing data analytics, implementing new KPI measurements, as well as establishing sophisticated digital B2B performance marketing and marketing automations I guided continuous business transformation from analog to digital.We developed new business in expanding the digital rights portfolio, building new partnerships with rights holders and publishers, e.g. Bundesliga clubs, eSports teams, and strategic alliances with influencer platforms.

• Director Business Development Football Sweden

  • Feb 2015 - Sep 2015

  Local market screening and business development as a start-up to offer football clubs full service solutions for commercial services, acquired three Swedish football clubs in the first six months. I was responsible to set up of organizational infrastructure and established operational processes by connecting existing dots between various in-house resources and departments. In Sweden I managed two on side sales and marketing teams in Stockholm and Helsingborg identifying and acquiring brand partnerships in the Swedish football league. I executed knowledge management including product education and management, mentoring and coaching new staff.



SPORTFIVE

• Spectator Sports
• 700 & Above Employee

• Director of Sales Football Rights

  • Jun 2012 - Jan 2015

  Key account management of international brands developing, consulting and negotiating of national and international sport sponsorships, especially in football, golf, tennis, winter and motor sports. Identifying new leads (B2B), converting them and managing relationships with a proven track record of seven digit sales revenues annually. Managing Bundesliga club portfolio in perimeter advertising: optimized product management including pricing and packaging, developed and launched a new media booking tool and reward system as well as modified the sales strategy.

• Sales Manager Hamburger SV

  • Jan 2011 - May 2012

  Acquisition of brands and negotiation of tailor-made multi-channel sponsorships. Development and execution of sales strategies including sales propositions, customer segmentation and targeting for HSV club sponsorships. Supervising the sales team in digital channels generating a sales growth of 25%.

• Sales Manager Bayer 04 Leverkusen

  • Jun 2008 - Jan 2011

  Sales representative, acquiring new sponsors for football portfolio. Consulting Bayer 04 sponsoring clients in marketing campaigns.



TOC - Agentur für Kommunikation

• Germany
• Newspaper Publishing
• 1 - 100 Employee

• Public Relations Manager

  • Jan 2008 - Jun 2008

  Consulting, planning and execution of PR- and marketing conceptions. Consulting, planning and execution of PR- and marketing conceptions.