Lars Antrack
Geschäftsführer at ganztags. GmbH- Claim this Profile
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Deutsch Native or bilingual proficiency
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Englisch Full professional proficiency
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Bio
Ariane Reineke Sunder
I worked with Lars on numerous SEO, SEM and digital tracking projects in my role as Head of Marketing for Meltwater. While Meltwater was engaging numerous agencies at the time, I felt that only Ganztags was able to reliably deliver on these global and very technically complex projects that involved working in both a very strategic and tactical way with stakeholders across APAC, EMEA and the US. Lars is extremely knowledgeable about 'all things digital', has the technical background to make the right decisions for you, and is always prepared, on point, and very professional. His team's support led us through a complete SEO website code update, a global SEM audit, and the launch of the new multilingual Meltwater website which involved the setup of all backend systems integrations and tracking mechanisms. Ganztags always felt like part of the internal team, and never like an 'external paid agency'. We were able to trust them entirely. I loved working with Lars and Ganztags and would highly recommend them to anyone looking for a competent and reliable partner who delivers high-quality work with a quick turnaround.
Ariane Reineke Sunder
I worked with Lars on numerous SEO, SEM and digital tracking projects in my role as Head of Marketing for Meltwater. While Meltwater was engaging numerous agencies at the time, I felt that only Ganztags was able to reliably deliver on these global and very technically complex projects that involved working in both a very strategic and tactical way with stakeholders across APAC, EMEA and the US. Lars is extremely knowledgeable about 'all things digital', has the technical background to make the right decisions for you, and is always prepared, on point, and very professional. His team's support led us through a complete SEO website code update, a global SEM audit, and the launch of the new multilingual Meltwater website which involved the setup of all backend systems integrations and tracking mechanisms. Ganztags always felt like part of the internal team, and never like an 'external paid agency'. We were able to trust them entirely. I loved working with Lars and Ganztags and would highly recommend them to anyone looking for a competent and reliable partner who delivers high-quality work with a quick turnaround.
Ariane Reineke Sunder
I worked with Lars on numerous SEO, SEM and digital tracking projects in my role as Head of Marketing for Meltwater. While Meltwater was engaging numerous agencies at the time, I felt that only Ganztags was able to reliably deliver on these global and very technically complex projects that involved working in both a very strategic and tactical way with stakeholders across APAC, EMEA and the US. Lars is extremely knowledgeable about 'all things digital', has the technical background to make the right decisions for you, and is always prepared, on point, and very professional. His team's support led us through a complete SEO website code update, a global SEM audit, and the launch of the new multilingual Meltwater website which involved the setup of all backend systems integrations and tracking mechanisms. Ganztags always felt like part of the internal team, and never like an 'external paid agency'. We were able to trust them entirely. I loved working with Lars and Ganztags and would highly recommend them to anyone looking for a competent and reliable partner who delivers high-quality work with a quick turnaround.
Ariane Reineke Sunder
I worked with Lars on numerous SEO, SEM and digital tracking projects in my role as Head of Marketing for Meltwater. While Meltwater was engaging numerous agencies at the time, I felt that only Ganztags was able to reliably deliver on these global and very technically complex projects that involved working in both a very strategic and tactical way with stakeholders across APAC, EMEA and the US. Lars is extremely knowledgeable about 'all things digital', has the technical background to make the right decisions for you, and is always prepared, on point, and very professional. His team's support led us through a complete SEO website code update, a global SEM audit, and the launch of the new multilingual Meltwater website which involved the setup of all backend systems integrations and tracking mechanisms. Ganztags always felt like part of the internal team, and never like an 'external paid agency'. We were able to trust them entirely. I loved working with Lars and Ganztags and would highly recommend them to anyone looking for a competent and reliable partner who delivers high-quality work with a quick turnaround.
Credentials
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GTD
Next Action Partners
Experience
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ganztags. GmbH
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Germany
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Advertising Services
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1 - 100 Employee
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Geschäftsführer
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May 2020 - Present
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Head Of Online Marketing
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Jan 2019 - May 2020
⟩ Motivating, educating & (hopefully) inspiring employees , Knowledge Transfer, ⟩ PPC, SEO, Technical SEO, Content, Project Management, Consulting, Workflows
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Team Lead Online Marketing
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May 2015 - Jan 2019
Search Engine Optimization, Conversion Rate Optimization, Search Engine Advertising, Search Engine Marketing, eCommerce, Web Tracking & Analysis
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Online Marketing Manager SEO
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Mar 2013 - May 2015
Search Engine Optimization, Conversion Rate Optimization, Search Engine Advertising, Search Engine Marketing, eCommerce, Web Tracking & Analysis
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Redakteur
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Jan 2012 - May 2013
Redaktion - OnlineMarketing.de Redaktion - OnlineMarketing.de
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Bischoff Marketing - Franziska Bischoff Online Marketing Consulting
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Berlin und Umgebung, Deutschland
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Junior Online Marketing Consultant
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Apr 2012 - Feb 2013
Unique Content, Offsite-Optimierung, Onsite-Optimierung, Informationsarchitektur, Maximierung der Synergien eines ganzheitlichen, crossmedialen Internetauftritts und dazugehörenden Marketings unter Aspekten der Conversionoptimerung , Tracking, Monitoring, Webanalyse Unique Content, Offsite-Optimierung, Onsite-Optimierung, Informationsarchitektur, Maximierung der Synergien eines ganzheitlichen, crossmedialen Internetauftritts und dazugehörenden Marketings unter Aspekten der Conversionoptimerung , Tracking, Monitoring, Webanalyse
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TransPal GmbH
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Berlin
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Online Marketing (SEO)
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May 2011 - Mar 2012
Blog-Optimierung, Wordpress-SEO, Unique Content Blog-Optimierung, Wordpress-SEO, Unique Content
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Marketing & Brand Strategy
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Aug 2010 - Apr 2011
Gestaltung Werbematerial, Event-Management, Messen, Präsentationserstellung, Plakatgestaltung Gestaltung Werbematerial, Event-Management, Messen, Präsentationserstellung, Plakatgestaltung
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Auszubildender Kaufmann für Marketingkommunikation
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2008 - 2010
Gestaltung Werbematerial, Event-Management, Messen, Präsentationserstellung, Plakatgestaltung Gestaltung Werbematerial, Event-Management, Messen, Präsentationserstellung, Plakatgestaltung
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Zett Marketing+Sales GmbH
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Berlin
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Project Assistent
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Aug 2007 - Oct 2007
POS, Point of Sale, Promotion, Merchandise POS, Point of Sale, Promotion, Merchandise
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Education
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2010 - 2014
Hochschule für Technik und Wirtschaft Berlin
Bachelor of Arts, Wirtschaftskommunikation -
2008 - 2010
Oberstufenzentrum Handel I
Kaufmann für Marketingkommunkation, Business English, Controlling, Marktforschung, operatives Marketing, strategisches Marketing
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