Experience

HAUSGOLD | talocasa GmbH

• Germany
• Real Estate
• 1 - 100 Employee

• Product Manager

  • Jul 2021 - Present



BALLY WULFF Games & Entertainment GmbH

• Germany
• Entertainment
• 1 - 100 Employee

• Product Manager

  • Feb 2020 - Jun 2021

  - stakeholder management for marketing & sales- roadmap planning- planning of new strategic & product initiatives- calculation & planning of sales offerings- product performance analysis- competitor & market analysis - stakeholder management for marketing & sales- roadmap planning- planning of new strategic & product initiatives- calculation & planning of sales offerings- product performance analysis- competitor & market analysis



adviqo Group

• Germany
• Online Audio and Video Media
• 1 - 100 Employee

• Strategic Product Manager

  • Dec 2018 - Jan 2020

  - Lead for market, trend & customer analysis and monitoring - Analysing customer feedback, behaviours, pain-points and needs- Analysing product/ website performance & product initiatives- Communicate market findings, customer feedback & internal learnings throughout the organisation- Providing input for development of business vision & strategy - Providing input for development product vision, strategic product roadmap & product pricing- Evaluation & business case calculations for strategic business initiatives

• Product Manager

  • Jan 2018 - Dec 2018

  Responsibilities- leading market, competitor & customer insights- creating user stories, acceptance criteria, high-level wireframes & process diagrams (BPMN) - evaluation of market opportunities & sizes- evaluation of product improvement ideas & requirements- analyse user experience, identify issues and generate ideas for improvement- translation of business strategy into initiatives, features & business requirements- execution of prioritized product initiatives- prepare & manage project scopes, plans, timelines for strategic projects- stakeholder management

• Market Research Analyst

  • Oct 2017 - Jan 2018

  Gathering and analyzing of customer insights e.g. surveys, Google Analytics, internal customer dataNew product and business conception incl. concepts, hypothesis, user requirements etc.Research and evaluation of competitors' products and business modelsIdentification and studies of target customer segmentsCreation of strategic instruments e.g. value proposition, SWOT-analysis, business model canvas etc.Support of expansion plansDeveloping of personasMaintaining and development of competitor monitoring

• Junior Market Research Analyst

  • Aug 2016 - Sep 2017

  Conducting market research for new potential marketsResearch and evaluation of competitors' products and business modelsIdentification and studies of target customer segmentsSupport of new product and business conceptionSupport of expansion plansDeveloping of personasGathering and analyzing of customer insightsMaintaining competitor monitoring

• Trainee - Market Research & Business Development

  • Aug 2015 - Jul 2016

  Market, Competitor & Customer Research/ Analysis - Business DevelopmentConducting market research for new potential marketsResearch and evaluation of competitors' products and business modelsIdentification and studies of target customer segmentsDeveloping of personasCustomer InsightsEstablishing competitor monitoringSupport of new product and business conceptionSupport of expansion plans



Fritz Classen

• Market Research Intern

  • Oct 2013 - Mar 2014

  Brand Development | Market Research & Analysis | mostly for Audi, Porsche and SkodaBrand Strategy, Naming, Presentation Optimization, Market Studies, Market Research Brand Development | Market Research & Analysis | mostly for Audi, Porsche and SkodaBrand Strategy, Naming, Presentation Optimization, Market Studies, Market Research



Škoda Auto

• Czechia
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Marketing Intern

  • Apr 2013 - Sep 2013

  Product Marketing | Product Group SMALLBrand Strategy, Color Strategy, Naming, Research Product Marketing | Product Group SMALLBrand Strategy, Color Strategy, Naming, Research