Experience

Insightrix Research Inc.

• Co-Founder

  • Jan 2001 - Present

  Insightrix Research Inc. is a full service market research firm, which includes a Software division including Insightrix Communities online software, and a Digital & Web division. The company was established in June 2001 to address the growing demand for research related services via the Internet. Insightrix offers consulting services in study design, questionnaire development, data collection (including online, telephone, mail/fax, and mobile/texting capabilities), qualitative services (including in-depth interviews, in-person focus groups, online bulletin boards, online focus group capabilities, and moderation of community panels), data analysis (including descriptive, inferential, and multivariate analysis), and reporting. The research function is supported by our own call centre, in-house programming for web and software, and an analytics team. We also own and manage the largest Saskatchewan based online research panel, SaskWatch Research®, comprised of over 15,000 Saskatchewan residents, in addition to ManitobaWatch™, composed of over 5,000 Manitoba residents.



Insightrix Australia Pty. Ltd.

• Principal

  • Apr 2005 - Present



Saskatchewan Abilities Council

• Canada

• Chair Audit & Finance Committee

  • May 2004 - Feb 2016

  Member of the Board of Directors and Chair Audit & Finance Committee Member of the Board of Directors and Chair Audit & Finance Committee



Edwards School of Business U of S

• Canada
• Higher Education
• 100 - 200 Employee

• Assistant Professor

  • Sep 1991 - Dec 2013

  Designed and taught courses in Strategic Marketing, Market Research, Business & Society, Logistics Management, Business Policy, Entrepreneurship to undergrad and Master of Business Administration students. Designed and taught courses in Strategic Marketing, Market Research, Business & Society, Logistics Management, Business Policy, Entrepreneurship to undergrad and Master of Business Administration students.



Precision Metal Fabricating Ltd.

• United States
• Industrial Machinery Manufacturing

• Marketing & Sales Manager

  • Aug 2004 - Sep 2006

  Responsible for sales of OEM and manufactured farm machinery products into Canada, US and Europe. OEM products included Rake-Up and SwathMaster pick-up attachments and headers for combines.Manufactured products included Phillips Rotary Harrow, used mainly in the US corn belt and Smart-Till, a minimum till machine. Responsible for sales of OEM and manufactured farm machinery products into Canada, US and Europe. OEM products included Rake-Up and SwathMaster pick-up attachments and headers for combines.Manufactured products included Phillips Rotary Harrow, used mainly in the US corn belt and Smart-Till, a minimum till machine.



Innovation Consulting Group Ltd.

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Founder

  • Dec 1999 - Jan 2001

  A consulting company specializing in the food processing industry, providing marketing and sales expertise, logistical analysis, and interim management functions. Interim CEO of BeeMaid Honey. A consulting company specializing in the food processing industry, providing marketing and sales expertise, logistical analysis, and interim management functions. Interim CEO of BeeMaid Honey.



Trimension Training & Consulting Group Ltd.

• Co-Founder

  • Jun 1991 - Dec 1999

  A consulting company providing services to the agri-food industry involving strategic planning, market assessments, business plans, and training. The company had the sub-franchise agreement for Saskatchewan to deliver out placement services on behalf of Drake, Beam, Morin. A consulting company providing services to the agri-food industry involving strategic planning, market assessments, business plans, and training. The company had the sub-franchise agreement for Saskatchewan to deliver out placement services on behalf of Drake, Beam, Morin.



CSP Foods Ltd.

• Executive Marketing Manager

  • Aug 1976 - Dec 1990

  Responsible for all domestic and international sales, procurement, and logistics for a multi-plant oilseed processing company with plants in Saskatchewan, Manitoba and Ontario.Accomplishments include expansion of the volume of business within North American vegetable oil markets to reduce the reliance on off-shore markets. In the first years of introduction to the US market, CSP Foods became the dominant supplier of canola oil consumed in the USA.Developed the North American market for canola meal to eliminate dependence on less profitable offshore exports. Directed a study on servicing the eastern Canadian tank truck refined oil market. Became a dominant supplier of bulk-refined oils to the Canadian market.Responsible for the procurement activities on canola, sunflower, high erucic acid, and low linolenic. Directed an annual grower contract program of one million acres in Saskatchewan and Manitoba.Responsible for the retail and HRI sales of oil and flour products to the Canadian market.Directed a study on feasibility analysis of a western-based packaging plant. This resulted in the creation of Prairie Margarine Inc. a packaging plant located in Edmonton in a joint venture with Canada Packers. Negotiated on behalf of a consortium of western crushers, a $13 million contract with the National Dairy Development Board of India for shipment of vegetable oil.Appointed by Don Mazankowski, Deputy Prime Minister of Canada to sit on the Transportation Committee of the Agri-Food Policy Review to represent the Canola Crushers of Western Canada. Appointed Chairman of the Sub Committee on Minimum Compensatory Rates on Canola Products. The report was approved and accepted by the Transportation Committee and later by the First Ministers at the August 31, 1990 meeting in Moncton, NB.