Experience

Dealer Training Source

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• President and CEO of Dealer Training Source,LLC

  • Sep 2020 - Present

  Dealership new hire training, Sales person training, BDC training, Finance Manager training, Sales Manager training and much more. Dealership new hire training, Sales person training, BDC training, Finance Manager training, Sales Manager training and much more.



Larry Pickett Promotions, LLC

• Owner

  • Feb 1998 - Present

  Larry Pickett is an award winning TV show Creator, Executive Producer & Host. Larry's talents provided him with the ability to host 3 different TV shows & a radio show at the same time. All while consulting other television Producers and aspiring musicians. Larry also developed and produced the nationally recognized CD One Hot Minute: North Carolina Hip-Hop Compilation Hip Hop Nation: Notes from the underground, sponsored by Universal Records aired in over 25 million homes in the United States on NBC & overseas on MTV Base (UK, Europe, Africa, Germany, Switzerland and more). All though Hip Hop Nation: Notes from the underground no longer airs on TV it can still be found in DVD format worldwide (with a concentration in the USA, Italy and France) through a distribution deal with Xenon Pictures/Universal Music & Video Distribution/Lionsgate. LP17 on WNCN (NBC-17) was the #1 TV music show in the Southeast region of the United States and The Larry Pickett Show was the highest rated show on Raleigh's Time Warner Cable Access. Larry was also an on-air radio talent on WQOK-FM (K97.5) in Raleigh, NC. The shows he produced/hosted consistently dominated the ratings* in their time slots more than doubling the ratings of their closest competitors. The shows retained more than 65% of their Saturday Night Live lead-in, ranking highest among women in the highly coveted 18-34 demographic. On top of all that, Larry was an Entertainment Producer/Reporter for NBC covering entertainment stories, concerts and events. His entertainment stories occasionally aired on 13 other NBC owned and operated stations across the country via the FeedRoom platform that allowed NBC stations to share each other's content. Larry has been seen on MTV, BET and Fox News Channel. He has also been featured in many national publications including Billboard Magazine, The Source Magazine, Vibe Magazine, Broadcasting & Cable Magazine and XXL Magazine as well as the cover story for Praxis Magazine. Show less



Fred Anderson Toyota

• Raleigh-Durham, North Carolina Area

• Sales and Finance Manager

  • May 2014 - Jul 2021

  After being named one of the top “40 under 40” in the auto industry by Automotive News Magazine in 2014 Larry decided to learn more about sales and finance. Since 2014 he has been a Sales/Finance Manager for the #1 volume Toyota store in North Carolina. Southeast Toyota named him a P.R.O.S. Sales Manager in 2016 for helping to lead a team that achieved the highest percentage of objective in the state. He also was asked to be the interim General Manager of Fred Anderson Kia for 3 months during a transition of General Managers at the end of 2015. As a Finance Manager (current position since the August 2016) he is the only Finance Manager in the history of the Anderson Automotive Group (9 dealerships and 57 Finance managers) to have back to back 100% compliance scores. He is always above region for CSI and is the top rated person for the entire dealership on the store’s Dealer Rater page as well has back to back "Employee of the Month". JM&A will confirm that for the past several years since he has been in the finance department that he averages 70-80 deals per month at 75% warranty 2.3 products per deal. He also averages $800 - $1000 per month on cash deals. Larry is proficient with CDK, Dealer Track, Reynolds and Reynolds, eLeads, Vauto, Xtime and many other dealership based software that he has used over the past 14 years. Show less



Anderson Automotive Group

• United States
• Retail Motor Vehicles
• 100 - 200 Employee

• Director of Business Development

  • Sep 2004 - Jul 2021

  Before his promotions to Fixed Operations for the Anderson Automotive Group Larry was responsible for managing the entire team of Sales Associates at Fred Anderson Toyota. He helped research, identify, and develop new clients and sales opportunities.Larry and the management team set, monitored and ensured the Sales Associates achieved daily, weekly and monthly performance goals.He ensured that the Sales Associates achieved and maintained company benchmarks with regard to setting appointments and show rate as well as monthly certification tests required by Southeast Toyota.Larry was part of a team that earned several awards including the President's Award for excellence in sales, the Board of Governors Award (only given to the top 60 Toyota dealerships in the country) and the prestigious President's Cabinet award (Only given to the top 12 Toyota dealerships in the country).He designed procedures to ensure that all customers were tracked and followed-up using the dealership’s lead management tools.Larry prepared reports showing the effectiveness of Sales Associates and coached any Sales Associate that may have needed assistance.Larry was responsible for interviewing, hiring, and training each Sales Associate through processes that he designed to build a productive and profitable sales staff.He trained all Sales Associates on the company’s customer relationship management systems.Larry trained and enforced the Alan Ram telephone techniques; recorded and listened to actual customer/sales calls; trained Sales Associates through reviewing recorded and live call conversations and outcomes.Larry developed employee motivational programs/bonuses designed to reinforce high shown appointment percentages, high volume vehicle sales and retention of employees.Larry also designed and implemented digital marketing campaigns, e-blasts and produced/edited dealership videos to increase sales. Show less

• Fixed Operations Marketing Director

  • Sep 2004 - Jul 2021

  Fixed Operations Marketing for all 7 dealerships: Larry partners with designated Anderson Automotive Group vendors and advertising consultants to ensure fixed operations marketing activities and projects are accurately tracked, hit critical due dates and are within pre-determined advertising budgets. Larry determines and documents each project’s scope, goals and deliverables. Effectively communicating the projects expectations and updates to the COO (Michael Anderson) in a timely and clear fashion. Larry manages the fixed operations database marketing and segmentation strategies including, but not limited to conquest and retention programs. He has had to develop a full understanding of each of the Anderson Automotive Group's 7 dealerships fixed operations competitive landscape, challenges and opportunities and maximize all available opportunities.Larry produces informative and education videos promoting the service departments of the Anderson Automotive Group. Larry and his team provide Net Promoter Score reporting and stats about the dealership and personnel. He is also responsible for fixed operations digital marketing.Director of Call Center Operations for all 7 dealerships: Larry directs the entire operations of the organization's call center facility. Implements and reviews policies and operating structure of the call center. He sets standards and guidelines for interaction with customers. He is responsible for monitoring the calls to ensure that the expectations of the customers are met.Larry directs all operations and activities within the Call Center, including scheduling, hiring, training, oversight and improvement of key performance indicators, management of call center software, performance monitoring/quality assurance, and employee development /mentoring.He ensures that the revenue, profitability, and productivity goals established for the call center based products and services are met daily, monthly, quarterly, and annually. Show less

• eMarketing Director

  • Apr 2013 - May 2014

  Executive with extensive experience in traditional and digital marketing. ROI-driven, highly credible in brand development and marketing technology practices. Experienced in SEO, SEM, video production, CRM and database management, mobile & social media marketing. My overall business objectives are sales, growth, profitability & visibility in the market. •Responsible for the successful planning and implementation of all digital marketing functions for the 8 dealerships of the Anderson Automotive Group •Work with the President to develop a comprehensive digital strategy: web, commerce, social, mobile and any new technologies/strategies and drive business growth by using analytics & insights.•Manage the relationship with our creative and digital media agency and other vendors that work in the digital marketing world to achieve industry-leading digital solutions.•Monitor website traffic trends by tracking all consumer navigation, search and online activity, behavior targeting, leads, SEO, SEM, display, pre-roll video, call tracking, reputation management, heat mapping, a/b/testing & copy. •In house videographer, video editor, graphic designer and website coder. My custom work has gained national attention in Automotive News Magazine twice, (May 2008, Dec 2013) and Toyota Today Magazine (April 2009).•Spot digital trends, see the digital future and understand consumer desires/behavior, aligning these with brand objectives to create marketing opportunities and solutions •CRM Management•Database Management I oversee the following:•Website compliance checks, proofing, publishing, posting, parts and service specials, digital performance reports, direct mail campaigns, press releases, new car specials, homepage slides, newsletters, manufacture compliance, email marketing campaigns, new car competitive analysis, secret shops, approvals, measurement, reporting, FCC compliance, factory compliance (Toyota,Nissan and Kia) & adherence to state advertising laws. Show less



CBS 17 (WNCN)

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Entertainment Producer/Reporter

  • Dec 1999 - Jul 2004

  AT WNCN (NBC-17) Larry was responsible for producing content and reporting during the newscasts and any special projects as assigned. Larry was a Segment Producer for the 5PM newscast and Saturday morning newscast. He reported from the the field during special events, concerts and other entertainment related stories. Larry wrote teases, promos, intros, tags and produced graphics and full screens for the newscasts. He maintained a high degree of knowledge of current and community events while developing and maintaining good relationships with news/entertainment sources. Larry was known for bringing high profile celebrities to the TV station to conduct in depth one-one-one interviews with them to use as content in his various television shows and for stories within the newscasts. Show less