Larry Peters

Advisor at On Point Market Research Group
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles, California, United States, US

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Experience

    • United States
    • Market Research
    • 1 - 100 Employee
    • Advisor
      • Feb 2020 - Present

      On Point is a leading Big Data capture and analytics enterprise specializing in consumer data harvesting and management facilitated through our two subsidiaries: On Point Market Research Group and On Point Media Group. On Point Market Research Group promotes live consumer engagement, experiential activations, and lead conversion during live events at major sports and entertainment facilities throughout the country via low/no cost incentives. Our services prompt immediate consumer action and connect our brand partners with consumer data, transforming the entertainment space into a valuable lead-gen environment. On Point Media Group is an experienced team that works closely with our brand partners to synchronize all aspects of their digital marketing plan into a seamless, coordinated effort. We work with partners to understand their potential customers’ buying habits and uncover what influences their customers’ buying decisions, leading to lower costs and achieved KPIs. Our customer-centric campaigns are structured to provide our partners with a year-round solution to directly identify and engage their consumers with messaging that drives conversion. Show less

    • United Kingdom
    • Events Services
    • 1 - 100 Employee
    • Senior Vice President, North America
      • Apr 2021 - Apr 2023

    • United States
    • Business Consulting and Services
    • 500 - 600 Employee
    • Advisor
      • Nov 2019 - Apr 2021

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Head Of Sales
      • Mar 2019 - Feb 2020

      ISM is an industry innovator building the world’s first fully-integrated network of smart engagement technology. ISM’s network of over 100 venues reaches an audience of nearly 110 million consumers. We modernize the way fans experience events, brands connect with fans and venues deliver unforgettable experiences. ISM Connect has created a first-of-its kind digital marketing solution that provides brands the mechanism to reach their target audience with actionable branded content that is targeted and relevant. Our digital engagement tools allow brands to address and convert the locations, demographics and time periods that fit THEIR initiatives. Instead of making expensive, long term media and print ad buys, brands can now identify digital marketing opportunities, deploy campaigns and manage them in real-time based on precise analytics. The ISM Connect network presents new and exciting opportunities for venues and brands to generate incremental streams of revenue and maximize the monetization of their target audience. See less Show less

    • United States
    • Spectator Sports
    • 700 & Above Employee
    • Vice President National Sales
      • May 2018 - Feb 2019

      An industry leader for more than four decades, Learfield has a deep presence in the college athletics landscape nationwide. It manages the multimedia and sponsorship rights for more than 125 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development; and venue and technology systems through its affiliated companies. Show less

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Vice President, Media & Sponsorship
      • Oct 2012 - Jan 2018

      Live Nation Entertainment is the world's leading live entertainment and eCommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. Live Nation Concerts produces over 20,000 shows annually for more than 2,000 artists globally. Front Line is the world's top artist management company, representing over 250 artists. www.livenation.com Live Nation Entertainment is the world's leading live entertainment and eCommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. Live Nation Concerts produces over 20,000 shows annually for more than 2,000 artists globally. Front Line is the world's top artist management company, representing over 250 artists. www.livenation.com

    • United States
    • Entertainment
    • 1 - 100 Employee
    • Vice President Global Sales
      • Oct 2011 - Oct 2012

      Stratus Media Group is a global live entertainment company, built to create unique and engaging experiences for consumers and brands with a focus on music, MMA, motor sports and film entertainment across various demographics. Stratus Media Group is a global live entertainment company, built to create unique and engaging experiences for consumers and brands with a focus on music, MMA, motor sports and film entertainment across various demographics.

    • Executive Vice President
      • Jun 2009 - Oct 2011

      The Hozman Group is a boutique lifestyle agency that specializes in the development of youth consumer properties and media platforms for brand integration and branded entertainment. The Hozman Group specializes in motor sports, athlete representation, music artist representation, global property sales, strategy, and business development. The Hozman Group is a boutique lifestyle agency that specializes in the development of youth consumer properties and media platforms for brand integration and branded entertainment. The Hozman Group specializes in motor sports, athlete representation, music artist representation, global property sales, strategy, and business development.

    • United States
    • Software Development
    • 100 - 200 Employee
    • Vice President
      • Apr 2008 - Jun 2009

      Triton Media Group is a fully integrated radio and digital company that specializes in providing state of the art digital assets to radio partners. In addition, Triton provided a unique live event company specializing in consumer events ranging from live music to such sports properties as the Fox Tailgate Tour. All designed to reach and engage consumers and connect with brands. Triton Media Group is a fully integrated radio and digital company that specializes in providing state of the art digital assets to radio partners. In addition, Triton provided a unique live event company specializing in consumer events ranging from live music to such sports properties as the Fox Tailgate Tour. All designed to reach and engage consumers and connect with brands.

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Vice President, Sales and Marketing
      • Apr 2006 - Apr 2008

      ASA Entertainment is the world's largest action sports event, TV and content company, specializing in the production of FMX, BMX, Skateboard and In-line. ASA is a fully integrated media platform producing more than 200 events annually and content for media partners (CBS, FUSE, VS.) as well as On-line content. A leader in action sports and a true pioneer in producing youth lifetyle branded entertainment for over 20 years. ASA Entertainment is the world's largest action sports event, TV and content company, specializing in the production of FMX, BMX, Skateboard and In-line. ASA is a fully integrated media platform producing more than 200 events annually and content for media partners (CBS, FUSE, VS.) as well as On-line content. A leader in action sports and a true pioneer in producing youth lifetyle branded entertainment for over 20 years.

    • Vice President
      • Jan 2000 - Mar 2006

      Clear Channel Communications is the world’s largest media company in the areas of Radio, TV, Sports, Music, Motor Sports, Outdoor and Family Entertainment. Clear Channel Communications is the world’s largest media company in the areas of Radio, TV, Sports, Music, Motor Sports, Outdoor and Family Entertainment.

    • Director of Development and Communications
      • Jan 1987 - Oct 1999

      Leadership of agency-wide fundraising, program underwriting and public awareness programs for a 5-county organization. Direct oversight of a 13 member staff for creation of revenue generating activities to corporations, government agencies, foundations and general public; Management public relations, external communications, advertising and promotion for special events, telemarketing, direct mail, television, radio and print campaigns; Leadership of agency-wide fundraising, program underwriting and public awareness programs for a 5-county organization. Direct oversight of a 13 member staff for creation of revenue generating activities to corporations, government agencies, foundations and general public; Management public relations, external communications, advertising and promotion for special events, telemarketing, direct mail, television, radio and print campaigns;

Education

  • Neumann University
    Liberal Arts

Community

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