Larry Nguyen
Performance Marketing Manager at GLASSGUARD- Claim this Profile
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Bio
Vu Kim Nguyen
Larry is a well-rounded manager with strong leadership qualities and an admirable digital skillset. His comfort zones are the SEM and CRO spaces, where he fearlessly tackles any challenge coming his way with high integrity and deep technical knowledge. His radical approach to solving problems is the main driver for many projects to success. Larry does not hesitate to jump in laborious tasks at times to liberate and to allow his team members to spend more time and develop in areas that they are suitable with. His motto is simple yet powerful: "Keep delivering good work". I have absolutely no doubt in knowing that Larry is an indispensable resource to any organisation.
Vu Kim Nguyen
Larry is a well-rounded manager with strong leadership qualities and an admirable digital skillset. His comfort zones are the SEM and CRO spaces, where he fearlessly tackles any challenge coming his way with high integrity and deep technical knowledge. His radical approach to solving problems is the main driver for many projects to success. Larry does not hesitate to jump in laborious tasks at times to liberate and to allow his team members to spend more time and develop in areas that they are suitable with. His motto is simple yet powerful: "Keep delivering good work". I have absolutely no doubt in knowing that Larry is an indispensable resource to any organisation.
Vu Kim Nguyen
Larry is a well-rounded manager with strong leadership qualities and an admirable digital skillset. His comfort zones are the SEM and CRO spaces, where he fearlessly tackles any challenge coming his way with high integrity and deep technical knowledge. His radical approach to solving problems is the main driver for many projects to success. Larry does not hesitate to jump in laborious tasks at times to liberate and to allow his team members to spend more time and develop in areas that they are suitable with. His motto is simple yet powerful: "Keep delivering good work". I have absolutely no doubt in knowing that Larry is an indispensable resource to any organisation.
Vu Kim Nguyen
Larry is a well-rounded manager with strong leadership qualities and an admirable digital skillset. His comfort zones are the SEM and CRO spaces, where he fearlessly tackles any challenge coming his way with high integrity and deep technical knowledge. His radical approach to solving problems is the main driver for many projects to success. Larry does not hesitate to jump in laborious tasks at times to liberate and to allow his team members to spend more time and develop in areas that they are suitable with. His motto is simple yet powerful: "Keep delivering good work". I have absolutely no doubt in knowing that Larry is an indispensable resource to any organisation.
Credentials
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Adobe Adobe Advertising Cloud DSP Business Practitioner
AdobeSep, 2019- Nov, 2024 -
Adobe Advertising Cloud Search Business Practitioner
AdobeDec, 2018- Nov, 2024 -
Adobe Advertising Academy Specialist Certification
AdobeNov, 2018- Nov, 2024 -
Google Ads Search Certification
GoogleOct, 2018- Nov, 2024
Experience
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GLASSGUARD
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Manufacturing
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1 - 100 Employee
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Performance Marketing Manager
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Aug 2023 - Present
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Sony Australia & New Zealand
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Australia
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Computers and Electronics Manufacturing
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1 - 100 Employee
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Digital Performance Specialist
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Aug 2022 - May 2023
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Eucalyptus
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Australia
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Health and Human Services
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200 - 300 Employee
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Performance Marketing Manager
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Aug 2021 - Aug 2022
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Digital Rhinos
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Australia
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Advertising Services
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1 - 100 Employee
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Performance Manager
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Apr 2021 - Aug 2021
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Overdose.
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Australia
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Technology, Information and Internet
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300 - 400 Employee
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Performance Marketing Manager
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Feb 2021 - Apr 2021
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Merkle Australia
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Australia
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IT Services and IT Consulting
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100 - 200 Employee
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Optimisation Manager
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Jun 2019 - Feb 2021
Previously Accordant now Merkle Australia.Utilising Adobe and other industry tools to provide data driven personalisation to both paid and owned channels for clients in Financial Services, Education, Tourism, Travel and more. This consist of:• Building/Restructuring, driving, optimising and reporting across all paid media (SEM/Social/Programmatic). This involves but isn't limited to: Google Ads, Facebook/Instagram, LinkedIn, Native Ads, Twitter, TubeMogul, etc.• Ideating, implementing and project managing cross functionally to ensure delivery of tailored onsite experiences. • Managing and supporting a team of executives and analyst. • Building relationships with external stake holders varying from publisher to clients. Show less
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Optimisation Executive
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Apr 2019 - Jun 2019
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Optimisation Analyst
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Sep 2018 - Apr 2019
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Which Real Estate Agent
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Australia
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Real Estate
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1 - 100 Employee
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Digital Marketing Intern
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Jun 2018 - Sep 2018
• Developed skills and knowledge in SEO, SEM, PPC, Gap Analysis and Website CRO. • Gained experience using tools such as Adwords (Now Google Ads), SEM Rush, HotJar, Google Analytics and much more. • Expanded on current Excel skills through analysis of data as well as drawing insights. • Developed skills and knowledge in SEO, SEM, PPC, Gap Analysis and Website CRO. • Gained experience using tools such as Adwords (Now Google Ads), SEM Rush, HotJar, Google Analytics and much more. • Expanded on current Excel skills through analysis of data as well as drawing insights.
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Education
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2014 - 2017
Macquarie University
Bachelor’s Degree, Commerce - Majoring in Finance and Marketing
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