Experience

The New York Times

• United States
• Newspaper Publishing
• 700 & Above Employee

• Ad Sales, Ad Ops, Planning and Strategy

  • Sep 1994 - Present

  (2012 - present) Ad Ops Governance, Salesforce.com implementation, Manage Recruitment, Diversity, Inclusion & Classifieds Advertising and call center; Market Share, Forecasting; Predictive/Prescriptive Analytics. Transitioned from Monster to white-label solution (TTR: TimesTalentReach; SEO/SEM, Social Media, Prod Dev, Pricing); Pipeline design. Manage sales & prospecting teams, Classified Ad & Recruitment Revenue, generating about $45MM/Yr. Member of Ad Acceptability Team (2011-12) Ad Product Planning & Online Strategy Manager; Revenue Analysis/Forecasting; Market Share Measurement-Analysis; Modeled online subscription rev, paywall pricing sensitivity; audience insight new prod dev; content strategy, content monetization strategies; & KPI for senior leadership (2001-2011) Director of Ad Performance Measurement and Metrics; Manager for Inside Sales ($150MM); KPI Reporting. CRM Design/Implementn. Director of SFBay, Chicago, & Texas Report sections of NYT. Business Dev, Mgt Team for Sales Outsourcing Projects and suburban office consolidation. Revenue forecasting and P&L profitability analysis of special sections and products. Management of outsourced vendors; benchmarking, and KPI analytics. (1997-2001) Consumer Marketing/Circulation Manager: Market Expansion Analysis; City Selection, Household Scoring for Customer Retention, Acquisition, LTV LifeTimeValue, Multicultural Mktg, CHAID segmentation, & GIS/ESRI projects (1994-1997) Helped launch NYT Database Marketing; nascent devel. of reader databases, Claritas/Census; added value ad programs; audience research; re-designed NYT delivery/TMC zones. Leveraged behavioral/purchasing data to target. Created and applied the industry's strictest data privacy policy. Co-Director of TIMES PARTNERS, mentoring program w/ PS-111 - Adolph Ochs School Guest Adjunct - Mktg Analytics, TKU Univ, '13-'16; Natnl Ilan Univ, '17-'18; Presenter-NCDM Analytics Conference Show less



National Westminster Bancorp, USA

• AVP and Chief of Staff

  • Jan 1993 - Sep 1994

  Assistant Vice President and Chief of Staff for National Westminster Bank USA (NatWest Bank USA), Natwest Brokerage, and the Non-Traditional Products & Ubiquity Marketing divisions. Developed a unified bank-products customer statement; managed the conversion from a third-party brokerage sales system to an in-sourced staff of 100 branch based securities salespeople and brokers. Developed and managed the commission / incentive plan for branch brokers. Created a work environment where people were motivated to do their best. Effectively built collaborations and partnerships across banking divisions and branches. Also, prior to this position at NATWEST, I completed consulting projects at JP MORGAN CHASE Institutional Trust Division, specifically related to revenue forecasting, product development, and pricing, and was a Summer Associate at BANKERS TRUST CO, Inc.(Summer 1991) in Risk Management. Show less



BNY Mellon

• United States
• Financial Services
• 700 & Above Employee

• Project Manager

  • Oct 1988 - Aug 1990

  Project Manager in Mutual Fund Accounting Systems and Fund Operations. Under Jeff Nachman, managed staff of programmers, and designed PC-based software applications, including a real-time, live "Mark to Market" application using the original Reuters RT-Quotes system. Designed and built a Dutch Auction Pricing System (DAPS). Volunteered with Howard Stein's corporate art collection program. Also coordinated IT aspects of construction and office move projects for new consolidated headquarters (200 Park Avenue). Pioneered the development and pre-marketing concepts for a branded, licensed character line of iconic, socially conscious children's (college savings) investment funds. Show less



Morgan Stanley

• United States
• Financial Services
• 700 & Above Employee

• Systems Analyst

  • Aug 1986 - Jul 1988

  Systems Analyst. ADABAS, JCL. Systems Applications Developer for Margin Trading and Reporting applications of the famed proprietary TAPS (Trade Analysis and Processing System) system using "super-fast parallel processing" IBM and Hitachi systems. Manager of the TAG: Technical Assistance Group, a systems support team. Systems Analyst. ADABAS, JCL. Systems Applications Developer for Margin Trading and Reporting applications of the famed proprietary TAPS (Trade Analysis and Processing System) system using "super-fast parallel processing" IBM and Hitachi systems. Manager of the TAG: Technical Assistance Group, a systems support team.



Manufacturers Hanover Trust

• Banking
• 1 - 100 Employee

• Business Systems Analyst

  • May 1984 - Aug 1986

  Systems Analyst / Business Analyst for MHT's Commercial Real Estate Lending team. Designed systems, led projects, and trained end-users for AFS global banking and lending software and home-grown applications. Focus was on banking services for security deposit accounts, as well as the design of a system to aid in the sale of loan participations and syndications to other banks. Highlights included the syndications for the World Financial Center in Battery Park City, Beaver Creek, and the NYC Marriot Marquis (John Portman). Studied Real Estate Law, Real Estate Finance, RE Appraisal, and Development in my spare time at NYU Real Estate Institute 1985-1986 Show less



Penn and Schoen Associates and Digisoft Computers Inc.

• New York, NY

• Survey Research Analyst

  • Nov 1982 - Apr 1984

  Helped administer Digisoft Computers Inc., a start up which sold AlphaMicro computers and E-Com /USPS software. Worked closely with our third-party reseller: Lifeboat Associates and Tony Gold. Media Planning w/ Byte, PC Magazine, etc. Conducted survey research and direct mail marketing projects for Penn & Schoen Associates for a variety of corporate clients, including Merrill Lynch, as well as candidates and political parties in Israel, Bermuda, Panama, and the United States, including Stephen Solarz and Ted Kennedy. Assisted with the publishing of The Garth Analysis in conjunction with ABC News and David Garth. Show less



Charitable Affiliations

• New York, NY

• Associate / Volunteer / Founder

  • Jan 1983 - Feb 1983

  (Using dates to sort this to the bottom). Various charitable and entrepreneurial projects over three decades in NYC. A Founding Investor of THE ROASTING PLANT (2006), an innovative coffee roaster and retailer in Manhattan and Detroit. Founder of SchmoozeDance Film Festival, Park City Utah (2000-2007) Founder of several websites, including MBAstyle.com and MyJewishBooks.com; Contributing Editor to JEWLICIOUS.COM; bi-monthly Contributor to HADASSAH Magazine. Founding producer on an early version of AOL of Simon & Schuster's MBA site and the Jewish Film Archive on AOL. Co-Founder of Young Associates for the American Jewish World Service (AJWS) with Larry Phillips (Phillips Van Heusen) and Owen Kupferschmid (Shearman & Sterling; Debt-for-Development Fdtn). Past Volunteer for JCRC-NY. Ronald McDonald House-NYC and Philadelphia. Show less