Larry Gouveia
Senior Territory Sales Manager at Suncrest Nurseries, Inc.- Claim this Profile
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Bio
Experience
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Suncrest Nurseries, Inc.
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United States
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Farming
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1 - 100 Employee
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Senior Territory Sales Manager
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2017 - Jul 2023
Sell super-premium nursery stock to retailers, growers, and wholesalers in LA, San Diego, and Orange County including Roger’s Gardens, Disneyland, Armstrong Garden Centers, Walter Anderson Nursery, plus Brigg’s and Everde Nurseries to name a few. • Converted tentative prospects into loyal customers and increased territory sales by 42% despite inventory constraints Sell super-premium nursery stock to retailers, growers, and wholesalers in LA, San Diego, and Orange County including Roger’s Gardens, Disneyland, Armstrong Garden Centers, Walter Anderson Nursery, plus Brigg’s and Everde Nurseries to name a few. • Converted tentative prospects into loyal customers and increased territory sales by 42% despite inventory constraints
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Arbitration for the Financial Industry
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2013 - 2016
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Jackson & Perkins Wholesale, Inc.
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United States
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Farming
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Senior Territory Sales Manager
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1989 - 2012
• Increased sales by $1.5 million in Northern CA, Northern NV, and UT • Reached $2.9 million in personal sales, not including chains outside CA • First outside sales person in history to receive the ‘Outstanding Achievement Award’ • Built business through grower consultation and sales seminars for customers • Store plan-o-grams and custom displays
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National Sales Manager
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1987 - 1989
• Produced the highest net income to date in 1989 • Restructured territories for greater efficiencies and sales • Traveled nationally to cultivate account relationships and manage trade shows • Hired, trained, and mentored 15 top-performing salespeople • Increased margins through cost reduction and unique, exclusive products • Sales forecasting, short and long-range business planning • Product development, plant varietal selection (7-9 years out) • Business development for… Show more • Produced the highest net income to date in 1989 • Restructured territories for greater efficiencies and sales • Traveled nationally to cultivate account relationships and manage trade shows • Hired, trained, and mentored 15 top-performing salespeople • Increased margins through cost reduction and unique, exclusive products • Sales forecasting, short and long-range business planning • Product development, plant varietal selection (7-9 years out) • Business development for large accounts • Problem resolution and negotiation • Cross-functional leadership with all departments, reporting directly to the president
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Roger's Gardens
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United States
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Retail
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1 - 100 Employee
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Retail Sales Manager
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1984 - 1987
• Highest net profit to date in 1986 • Increased impulse sales by $250K per year with changing seasonal displays • Structured effective employee sales incentive program • Increased tie-in sales by 27% • Organized and restructured check-outs for better flow and guest experience • Increased gross margins and reduced costs • Built and led a team of 50+ employees with 4 managers reporting directly to me • Highest net profit to date in 1986 • Increased impulse sales by $250K per year with changing seasonal displays • Structured effective employee sales incentive program • Increased tie-in sales by 27% • Organized and restructured check-outs for better flow and guest experience • Increased gross margins and reduced costs • Built and led a team of 50+ employees with 4 managers reporting directly to me
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Education
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California Polytechnic State University-San Luis Obispo
Bachelor of Applied Science - BASc, Ornamental Horticulture