Laura Rotschafer
National Account Director at Blue Sky The Color of Imagination- Claim this Profile
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Bio
Experience
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Blue Sky The Color of Imagination
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United States
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Consumer Goods
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1 - 100 Employee
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National Account Director
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Oct 2019 - Present
Helping people plan to do more of what they love! Helping people plan to do more of what they love!
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The RealReal
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United States
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Retail Apparel and Fashion
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700 & Above Employee
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Luxury Sales Associate
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Jan 2020 - Present
Providing clients in home white glove service and wardrobe edits to better maximize their luxury consignment investments. Providing clients in home white glove service and wardrobe edits to better maximize their luxury consignment investments.
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Portu Sunberg
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United States
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Manufacturing
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1 - 100 Employee
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Sales Manager
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Mar 2013 - Feb 2019
Passion for building profitable business opportunities with manufacturer partners that aligned with retailer strategies and consumer interest. Proven track record crossed over 20+ categories with a national retailer. Most recently in School/Office and Seasonal/Holiday driving business goals utilizing insights, research, sales performance, partnerships, and creative marketing solutions. • Delivered consistent business growth totaling over 250% in the span of five years with a single partner• Brokered multi-year business contracts to benefit both manufacturer and retailer building long-term partnerships• Identified white space opportunities and trends to drive additional sales for both manufacturing partners and retailers. This extends to licensing partnerships, product development, and design trend ideation• Negotiated vendor cost increases due to raw material sourcing outside of contract terms• Partnered with Owned Brand Sourcing Teams to introduce manufacturers into new departments / brands / capabilities to extend and expand efficiencies and grow business • Created and delivered major presentations for multiple retailer divisions helping to craft future strategy and growth opportunities. • Supported and developed team utilizing business knowledge, interests, and opportunities to be a cohesive unit
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Account Manager
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Jun 2007 - Feb 2013
Managed execution of business strategy for Vendor Partners. Utilized learnings and insights across categories to build efficiencies and tools for entire company.• Proactively recognized sales trends and identified new opportunities for Vendor Partners • Analyzed sales data on a weekly basis reporting highlights/concerns/trends• Collaborated on forecasting, budgeting, and analyzing new items, TPC’s or special events • Organized and led weekly/monthly meetings with Buyers / Inventory Analysts to discuss opportunities and concerns • Provided meeting recaps to Vendor Partners and Target team outlining action plans for all topics discussed in meetings• Managed Owned Brand process including packaging, sourcing, and product safety and quality
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Marketing Specialist
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Aug 2006 - May 2007
Partnered with Sales and Account Managers to directly support business strategy within Sporting Goods, Seasonal, Candy, and Disposable Tabletop.• Executed daily business operations to ensure accurate sales delivery, meeting preparation, item set ups, and owned brand processes• Streamlined purchase order review, change, and tracking process• Managed all manufacturer samples with receipt, tracking, delivery, packaging application, and repairs if needed
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Education
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University of Kansas
Bachelor of Science (BS), Marketing & Business Administration -
Eden Prairie High School