Experience

Creode

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Creative Director and Owner

  • Oct 2019 - Present



Jump Agency

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Founder & Creative Director

  • Apr 2010 - Oct 2019

  Increasing clients' ROI through: creative strategy, campaign development, concepts and copywriting in a wide variety of sectors across B2B and B2C brand and proposition development managing creative teams delivering proposals and pitches working in partnership with brave and ambitious clients helping those clients achieve their marketing goals and brands achieve their full potential getting stuff done. Increasing clients' ROI through: creative strategy, campaign development, concepts and copywriting in a wide variety of sectors across B2B and B2C brand and proposition development managing creative teams delivering proposals and pitches working in partnership with brave and ambitious clients helping those clients achieve their marketing goals and brands achieve their full potential getting stuff done.



larnercaleb.com

• Freelance Creative Director and Copywriter

  • Oct 2008 - Mar 2011

  Award-winning Leeds-based freelance creative director and copywriter creating copy, concepts and branding projects, nationally and internationally. Well-versed in direct marketing, advertising, brochure work, sales promotion, online marketing and winning pitches. Vast range of sector experience both in B2C and B2B from retail, travel, financial services, mail order, IT and sport to property, charity, FMCG, automotive, cosmetics and medical. Clients include Adidas, HSBC, Nokia, Asda, HBoS, Marks & Spencer, Aviva, Eurocamp, TUI, ING, Argos, Unilever, Manchester City Council, Kerzner and The Camping & Caravanning Club. In short, ideas and words that sell from a Leeds copywriter, creating winning brands locally, nationally and internationally. Specialties Freelance copywriter, Leeds, specialising in: SEO copywriting, branding and identity, creative direction, advertising copywriting, creative concepts, proposition development, brand workshops, sales copywriting, radio & TV advertising scripts, straplines and campaign development. Show less



Ripe Design

• United Kingdom
• Advertising Services

• Creative Director

  • 2006 - 2008

  Managed the online and offline Creative Department. Created concepts for campaigns and branding projects. Prepared and delivered proposals, presentations and pitches. Winner - Best UK Independent Agency. Managed the online and offline Creative Department. Created concepts for campaigns and branding projects. Prepared and delivered proposals, presentations and pitches. Winner - Best UK Independent Agency.



The Black Hole (now Alchemy)

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• • 2003 - 2006

  Managed teams on a project basis within the Creative Department.Created concepts for campaigns, branding projects and new business proposals.Created new business strategies within a newly formed department.

• • 2002 - 2003

  Created integrated concepts and wrote copy for campaigns for a wide variety of clients in travel, financial services, mail order and health sectors.



RAPP

• United States
• Advertising Services
• 700 & Above Employee

• Copywriter

  • 2001 - 2002

  Created direct marketing concepts within a creative team and wrote copy for clients within the financial services, travel, charity and drinks industry. Created direct marketing concepts within a creative team and wrote copy for clients within the financial services, travel, charity and drinks industry.



TMP Worldwide

• United States
• Advertising Services
• 300 - 400 Employee

• Copywriter

  • 1999 - 2001

  Tried my damnedest to persuade clients not to use chess pieces or jigsaw pieces in their recruitment advertising campaigns. Wrote mean copy. Made a meaner brew. Tried my damnedest to persuade clients not to use chess pieces or jigsaw pieces in their recruitment advertising campaigns. Wrote mean copy. Made a meaner brew.