Experience

The Squiz

• Australia
• Online Audio and Video Media
• 1 - 100 Employee

• Engagement Director

  • Oct 2018 - Present



Office of the Prime Minister

• Adviser - Prime Minister's Office

  • Apr 2017 - Sep 2018



Ticketek Australia

• Entertainment Providers
• 100 - 200 Employee

• Digital Channel Planner - Entertainment

  • Sep 2016 - Apr 2017

  As Digital Channel Planner for Entertainment (live music, theatre, exhibition and family events) I was responsible for planning and executing results-driven marketing campaigns.• Managed the strategy and planning of digital marketing and digital media for clients across Ticketek's owned assets [web content, email and social channels]• Managed the strategy, planning and implementation of multi-channel digital campaigns through Ticketek's internal agency Boost - programmatic, paid social, web/email/search/social retargeting, managed search and triggered campaigns• Optimised campaigns for clients, delivering and implementing recommendations based on best performing channel and set acquisition targets/ticket sales• Worked with clients to identify and create custom audience segments from Ticketek's dataset to ensure that campaigns were reaching highly qualified audience sets with the right message and through the right channel • Provided weekly reporting updates to clients, identifying and pitching new digital technologies and opportunities for clients• Demonstrated strong ROI for clients across campaigns, tracked through to a ticket sale• Pitched and presented to new potential clients to bring in new business for the agency, as well as contributing to tenders for the wider Ticketek business• Consistently surpassed quarterly sales targets

• Social Media Manager

  • Jul 2014 - Sep 2016

  Ticketek has the largest social media network per capita of any ticketing company in the world. As Social Media Manager I was responsible for social media brand and marketing, paid social media campaigns, and the social customer service team. • Create and implement content calendars, balancing Ticketek brand content with client content marketing• Manage stakeholder relationships to implement and deliver client marketing across Ticketek social channels• Pitch social campaigns to clients to push ticket sales. This included launching the Ticketek Snapchat channel and running one of the first Snapchat competitions in AustraliaPAID SOCIAL - I brought Ticketek's paid marketing in house, and ran campaigns for both Ticketek and Ticketek clients (through the Ticketek Boost agency)• Work with Digital Channel Planners to create social media campaigns for Ticketek Boost clients, from content, creative and audience segmentation strategies, to implementation, optimisation and reporting• Optimisation and A/B testing of paid campaigns• Coordinating seasonal campaigns with clientsSOCIAL CUSTOMER SERVICE• Transitioning Ticketek into dedicated social customer service channels• Develop teams and SLAs, and onboarding systems for social customer service• Managing procedures and escalation processes for social customer service during large onsales



Loves Data

• E-Learning Providers
• 1 - 100 Employee

• Senior Digital Engagement Specialist

  • Feb 2013 - Jul 2014

  Account Management Digital Strategy Content Creation Marketing Relationship Management Team Leader SEO (Moz, Webmaster Tools) Social Media, Community Management Copywriting, Blogging Google Analytics Google AdWords Optimizely Account Management Digital Strategy Content Creation Marketing Relationship Management Team Leader SEO (Moz, Webmaster Tools) Social Media, Community Management Copywriting, Blogging Google Analytics Google AdWords Optimizely