Experience

buzzback

• United States
• Market Research
• 1 - 100 Employee

• Research Manager, Qualitative Insights

  • Apr 2022 - Present

  • Project management responsibilities including all client communication related to the project, screener and discussion guide development, and handling logistics throughout the project process such as facility/platform management and recruitment monitoring. • Moderation, Analysis & Consulting • Proposing qualitative (traditional and/or online) methodologies based on the client’s needs and research objectives. BuzzBack Market Research is a full service market research provider. We strive to make research more intuitive, engaging and fun. We enable consumers to talk about their experiences and expectations through evocative imagery and rich language, allowing our clients to make faster and better decisions about what’s next for their brand. We play a key role for our clients in the development and refinement of advertising, messaging, positioning, and product concepts. Our clients include Fortune 100 CPG, Pharmaceutical, Restaurant, Technology and Retail companies as well as emerging category leaders. Both our techniques and our researchers have been recognized by the industry, with numerous awards from the ARF, MRS/ASC, and ESOMAR. Founded in April 2000, BuzzBack maintains offices in New York City, as well as virtual offices across the U.S. Show less



Product Ventures

• United States
• Design Services
• 1 - 100 Employee

• Senior Associate, Consumer Insights

  • Aug 2020 - Mar 2022

  -Lead planning, coordination, and execution of multiple qualitative and quantitative research projects, managing the day-to-day research related tasks, including client relations, screener development, recruitment oversight, fieldwork logistics- Manage training and day-to-day tasks for Intern and/or Associate Consumer Insights- Assist with Discussion Guide development and actively probe/moderate online bulletin boards- Prepare research findings to client team via thoughtful and clear reports that provide actionable insights.- Collaborate with other market researchers, marketing, graphic designers, prototype specialists and more.- Experience with QUAL METHODS: in-home & in-store interviews, digital ethnographies/ online bulletin boards, focus groups/ consumer workshops, and ideation/brainstorm sessions.- Experience with QUANT METHODS: online surveys, in-person questionnaire with hand-held keypadsProduct Ventures is a brand strategy & design consultancy with a specialization in product and packaging innovation. Our proven process unites the objectivity and investigative skills of the researcher with the expertise and knowledge of our in-house designers and engineers to enable the most accurate and effective design evaluation and refinement. Show less

• Consumer Insights Associate

  • Apr 2016 - Aug 2020

  - Assist with planning, coordination, and execution of multiple qualitative and quantitative research projects, managing the day-to-day research related tasks- Experience with QUAL METHODS: in-home & in-store interviews, digital ethnographies/ online bulletin boards, focus groups/ consumer workshops, and ideation/brainstorm sessions.- Assist with Discussion Guide development and actively probe/moderate online bulletin boards- Manage and train intern- Experience with QUANT METHODS: in-person with hand-held keypads- Lead screener development and monitor recruitment. Handle all logistics for conducting research in our Consumer Learning Center. - Prepare research findings to client team via thoughtful and clear reports that provide actionable insights.- Collaborate with other market researchers, marketing, graphic designers, prototype specialists and more.- Assist admin staff with answering phones & client hospitalityProduct Ventures is a brand strategy & design consultancy with a specialization in product and packaging innovation. Our proven process unites the objectivity and investigative skills of the researcher with the expertise and knowledge of our in-house designers and engineers to enable the most accurate and effective design evaluation and refinement. Show less



Ipsos

• France
• Market Research
• 700 & Above Employee

• Project Director

  • Nov 2012 - Jan 2016

  Initiated, organized and executed fielding of qualitative market research projects worth up to $200,000 within the U.S. and globally; Managed multiple projects at once at various stages and with various methodologies; Prepared proposals based on client business needs, worked with team to develop research design which would meet client’s objectives. Incorporated client’s objectives into recommendations for market/ facility location and recruitment specifications; Prepared project budgets, securing estimates from all parties and managing/negotiating cost with suppliers; Built detailed project plans including timeline; Managed logistics for moderators and clients; Developed qualitative recruitment screeners and managed recruiting process; Able to successfully recruit proper target without much client review/input; Collaborated with internal and external teams, including quantitative colleagues to develop a holistic qual/quant approach to business needs and address the research objectives; Experience in consumer packaged goods and food & beverage; Coordinated projects with the following objectives: concept development/refinement, product testing, innovation, packaging design, consumer segmentation and shelf set/shopper; CPG CLIENTS: Bissell, Avery, Kellogg’s, Mars Chocolate, Mars Petcare, SC Johnson, Kimberly Clark, KraftHeinz, Clorox, Abbott Nutrition, and Wrigley Received multiple Above and Beyond the Call of Duty Awards; Worked on special initiatives with Director of Analysis & Reporting. Show less



Lifetime Arts, Inc.

• Program Coordinator

  • Jan 2011 - Nov 2012

  Lifetime Arts Inc, is a non-profit organization at the intersection of Arts and Aging. The Program Coordinator managed logistics for multiple library programs at various stages and multiple locations; Organized and reviewed budget for each program; Maintained correspondence with the program’s constituents; Projects included- Creative Aging in Our Communities: The Libraries Program, Artist Training, Panel Reviews, Award Reception; Daily office management- answering/directing calls, paying invoices, ordering supplies; Worked with CEO to write requests for funding; Part of three person team which led the organization to national recognition; Served role of recruiter- created job descriptions, led organization’s participation at Job Fair, reviewed resumes, corresponded with potential candidates, trained new staff; Worked closely with web and social media experts to develop and update the organization’s website and social media outlets. Show less



Westchester Library System

• United States
• Libraries
• 1 - 100 Employee

• Technical Services and Circulation Desk

  • 2005 - 2010

  Part-time throughout High School and College; Processed new books into the library system following the appropriate coding system; aided patrons with inquiries; assisted Director with special projects: K-Day, Summer Reading Program. Part-time throughout High School and College; Processed new books into the library system following the appropriate coding system; aided patrons with inquiries; assisted Director with special projects: K-Day, Summer Reading Program.



Fordham University

• United States
• Higher Education
• 700 & Above Employee

• Student Worker and Freshman Advising Student Assistant

  • 2007 - 2009

  Handled confidential student files; administrative assistant for Class Deans; helped prepare for special ceremonies and Graduation; and counseled freshman students on academic issues. Handled confidential student files; administrative assistant for Class Deans; helped prepare for special ceremonies and Graduation; and counseled freshman students on academic issues.