Larissa Klockner

Mitarbeiterin der Stabsstelle "Öffentlichkeitsarbeit, Internet, Webauftritte, Veranstaltungen" at Bayerisches Staatsministerium für Wirtschaft, Landesentwicklung und Energie
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Contact Information
Location
DE
Languages
  • German Native or bilingual proficiency
  • English Professional working proficiency
  • Spanish Elementary proficiency

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Experience

    • Mitarbeiterin der Stabsstelle "Öffentlichkeitsarbeit, Internet, Webauftritte, Veranstaltungen"
      • Apr 2022 - Present

      Schwerpunkt Eventmanagement Schwerpunkt Eventmanagement

    • Germany
    • Retail
    • 1 - 100 Employee
    • Marketing Manager
      • Mar 2019 - Apr 2022

      - Project management 360 ° cross-sector image campaign (online and offline) - Head Of Online Events - development, planning and implementation - Conception and planning of various events throughout Germany primary for children, young readers and all-age booklovers - Coordination of different marketing activities to promote events (cooperation with major companies, national event program, newsletter and press releases, online ticketing system, social media, etc.) - Project management 360 ° cross-sector image campaign (online and offline) - Head Of Online Events - development, planning and implementation - Conception and planning of various events throughout Germany primary for children, young readers and all-age booklovers - Coordination of different marketing activities to promote events (cooperation with major companies, national event program, newsletter and press releases, online ticketing system, social media, etc.)

    • Germany
    • Music
    • 1 - 100 Employee
    • Projektmanager
      • Jun 2018 - Jan 2019

      - 360° Project Management of concert series throughout Germany - Key Account Manager between major international clients and company - 360° Project Management of concert series throughout Germany - Key Account Manager between major international clients and company

    • Germany
    • Automation Machinery Manufacturing
    • 700 & Above Employee
    • Working Student
      • Aug 2016 - Sep 2017

      - Contribution to the development, planning and implementation of company-wide major events - Autonomous planning and realisation of subprojects - Contribution to the development, planning and implementation of company-wide major events - Autonomous planning and realisation of subprojects

    • Germany
    • Graphic Design
    • Working Student
      • Feb 2016 - Aug 2016

      - Independent execution and presentation of media monitoring and evaluation of previous PR campaigns - Maintaining contacts with media representatives and offering press releases and information about the clients - Independent execution and presentation of media monitoring and evaluation of previous PR campaigns - Maintaining contacts with media representatives and offering press releases and information about the clients

    • Germany
    • Media Production
    • 1 - 100 Employee
    • Internship
      • Aug 2013 - Nov 2013

      - Wrote articles suitable for radio broadcasting on basis of interviews - Created and performed weekly surveys - Wrote articles suitable for radio broadcasting on basis of interviews - Created and performed weekly surveys

    • Book and Periodical Publishing
    • 100 - 200 Employee
    • Internship
      • Feb 2013 - Apr 2013

      - Wrote newspaper articles and conducted interviews - Supported social media appearance on facebook - Rewrote PR press releases - Wrote newspaper articles and conducted interviews - Supported social media appearance on facebook - Rewrote PR press releases

    • Germany
    • Book and Periodical Publishing
    • Internship
      • Feb 2012 - Apr 2012

      - Evaluated previous PR campaigns - Tracked new media trends and current newsworthy topics - Evaluated previous PR campaigns - Tracked new media trends and current newsworthy topics

Education

  • Ludwig-Maximilians Universität München
    Master of Arts (M.A.), Communication and Media Studies
    2014 - 2018
  • Ludwig-Maximilians Universität München
    Bachelor of Arts (B.A.), Communication and Media Studies
    2011 - 2014
  • University of Cincinnati
    Exchange Student, Communication and Media Studies
  • University of Oslo (UiO)
    Exchange Student, Communication and Media Studies

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