Larissa Heald-West

Digital Marketing Manager at Sightseeing Tours Australia
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Contact Information
Location
Lisbon, Lisbon, Portugal, PT
Languages
  • English -
  • Italian -

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Experience

    • Australia
    • Travel Arrangements
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Oct 2016 - Present

      During my time working with Sightseeing Tours Australia, I have developed a wide range of digital marketing skills. Working as part of a small team, my role is dynamic and varied. My greatest achievements include helping to build four new travel brands, working as a team to create a strong brand identity. I have been an integral part of new website development and design for several new sites. My strong leadership skills have led me to Lisbon, where I was tasked with opening a new European office. Day to day activities include:Creating, sourcing, adding and maintaining content on over 30 individual WordPress websitesContent creation and maintenance of social channels for six travel brandsCopywriting including tour itineraries, web content and blog postsWriting and managing Google Ads campaigns Creating email marketing campaigns with MailChimpSourcing new products and working with suppliers to offer the best products to customers

    • Canada
    • Wellness and Fitness Services
    • Blogger (Intern)
      • Aug 2016 - Nov 2016

      Working from a brief to create blog posts for Melbourne based The Wild Food Group Working from a brief to create blog posts for Melbourne based The Wild Food Group

    • Australia
    • Hospitality
    • 100 - 200 Employee
    • Food and Beverage Attendant
      • Feb 2013 - Nov 2016

      As a food and beverage attendant in RuCo Bar at Grand Hyatt Melbourne my duties currently include• Working as part of a team in a busy bar environment• Preparing and serving alcoholic and non-alcoholic drinks• Greeting and serving guests, taking orders and ensuring their needs and expectations are met• Maintaining the Grand Hyatt 5 star hotel service standards

    • Marketing Intern
      • Nov 2015 - Dec 2015

      As part of a cross-exposure program available through Hyatt, I have been included in marketing activities such as:• Preparing eDMs for circulation• Sourcing content and planning social media posts• Proof reading copy for marketing communications• Responding to guest engagement on social media platforms• Assisting with activations and future marketing communications • Supporting the marketing team with day to day duties and research

    • English Teaching Assistant
      • Mar 2016 - May 2016

      As an English teaching assistant I prepared and executed English lessons for 20 weekly classes of 20 - 25 students aged between 8 - 14. As an English teaching assistant I prepared and executed English lessons for 20 weekly classes of 20 - 25 students aged between 8 - 14.

    • United Kingdom
    • Restaurants
    • Cafe Manager
      • Feb 2009 - Apr 2011

      As cafe manager I was responsible for a team of 10 - 15 people. Duties included• Managing daily operations of the cafe • Training new staff to provide an excellent level of customer service • Ensuring food and coffee are kept to the high standard expected of the artisanal café As cafe manager I was responsible for a team of 10 - 15 people. Duties included• Managing daily operations of the cafe • Training new staff to provide an excellent level of customer service • Ensuring food and coffee are kept to the high standard expected of the artisanal café

Education

  • La Trobe University
    Bachelor's degree, Business (Tourism Management/Marketing)
    2012 - 2015
  • La Trobe University
    Diploma in Language (Italian), Bachelor of Business (Tourism Management/Marketing)
    2012 - 2015

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