Experience

Singapore Ballet

• Performing Arts

• Marketing Manager

  • Apr 2016 - Present

  As the Marketing Manager for Singapore Ballet, I am responsible for overseeing the entire marketing department comprising of 4 members. This includes managing event planning, budgeting, marketing and sales strategies, ticketing, merchandise, content creation, partnerships, and collaborations. I also maintain relationships with board members, key donors, and corporate partners to ensure their continued support. One of my key roles is to liaise with media and other organisations to create opportunities for the company. I work with publications such as The Straits Times and Lianhe Zaobao to secure publicity and coverage for our events. Additionally, I oversee the creation of marketing collaterals such as flyers, brochures, and program booklets. As part of our digital marketing efforts, I manage the company's website and social media channels, and oversee email marketing campaigns. I evaluate the effectiveness of our advertising and promotional strategies, ensuring that they align with our target audience. My responsibilities also include managing media relations and public affairs for the company. In addition, I strive to raise awareness of the company as a quality provider for dance education. Show less


Prudential Assurance Company Singapore
• Singapore
• Financial Services
• 700 & Above Employee
• Personal Assistant

  • Jul 2012 - Mar 2016

Paul Goh Photography
• Project Executive / Photographer

  • Jun 2011 - Mar 2012

Herbalife
• Health, Wellness & Fitness
• 700 & Above Employee
• Brand Marketing Assistant

  • Dec 2010 - Apr 2011