Larissa Berry BA (Hons)
PA to Senior Partner & Legal Team. Sports, Entertainment, & Media at IPS Law LLP- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Experience
-
IPS Law LLP
-
United Kingdom
-
Law Practice
-
1 - 100 Employee
-
PA to Senior Partner & Legal Team. Sports, Entertainment, & Media
-
Feb 2023 - Present
IPS Law is a Boutique Sports, Entertainment and Media Law Firm. IPS Law is a Boutique Sports, Entertainment and Media Law Firm.
-
-
-
-
WBFF Pro Athlete
-
Aug 2019 - Feb 2023
I took a career break to turn my hobby into a business after winning a WBFF Entertainment European Championship at the o2 arena in London. I competed both in the UK and America as a WBFF Pro Athlete. I created a business to supplement it coaching other women to do the same. The discipline required for competing in bodybuilding, and learning about training and nutrition are skills that stay with you for life. I believe it helps give women a confidence in themselves from the inside out, to not only feel happier with the way they look, but more importantly how they feel.
-
-
-
Liverpool Football Club
-
United Kingdom
-
Spectator Sports
-
700 & Above Employee
-
PA to General Counsel, Legal Team & Club Secretary
-
Aug 2016 - Aug 2019
Managed UK and overseas travel arrangements, planned and produced itineraries, booked flights, transfers, accommodation and provided general administrative and executive support. Planned and scheduled appointments and conference calls, whilst also ensuring all appropriate briefing notes, agendas, reports were provided to the relevant people. Liaised with agents and assisted in the preparation of player contracts and image rights contracts for the GC. Assisted the Brand Protection manager with Intellectual Property work. Took a lead on managing the development of a new CMS system enabling the GC and Club secretary to have access to every contract remotely. Worked adhering to strict confidentiality rules due to the nature of the work. Supported the in-house legal team assisting with commercial contracts. Managed the director’s box and Scouts seating plans for the Club Secretary, actioning requests and sending out tickets. The role was also further expanded to look after the HR Director and also incorporated looking after the new Media Director during a period where he was developing the clubs new FanConnect strategy.
-
-
-
-
Marketing & Athlete relationship manager UK
-
Sep 2014 - Aug 2016
BeanBagSports was a new sports social media network for sports fans based from Dublin. Building relationships with athletes and clubs giving them a platform to monetise their social media. Creating unique content for the site with the athletes such as conducting interviews and ‘a day in the life of’ video content. Helping athletes host live interactive chats during sporting events to engage with fans, initiate Q&A’s and write blogs. Putting together marketing and PR plans and assessing KPI's. Bringing new athletes on board from my own personal network.
-
-
-
Lindeman Sports & Entertainment LTD
-
Spectator Sports
-
Boxing Event Manager - Madison Square comes to Manchester
-
Apr 2016 - Jun 2016
Event managed a professional boxing show Created a NYC Madison Square Garden’s theme Managing the production of the event programme F&B, technical production liaison Print & media Staffing & entertainment Accreditation design and implementation Arena & VIP party design Ensuring the event ran to the boxing board of control requirements Event managed a professional boxing show Created a NYC Madison Square Garden’s theme Managing the production of the event programme F&B, technical production liaison Print & media Staffing & entertainment Accreditation design and implementation Arena & VIP party design Ensuring the event ran to the boxing board of control requirements
-
-
-
MANCHESTER UNITED F.C.
-
United Kingdom
-
Spectator Sports
-
1 - 100 Employee
-
Fulfilment supervisor, Executive Club Team
-
Oct 2010 - Dec 2013
After my first 3 months at Manchester United I gained a promotion and was responsible for managing a team of 4 on a day to day basis and managing a team of 120 on match days. My role at the club was to plan, manage and deliver a ‘world class’ match day hospitality experience and to ensure that events were planned safely and profitably. As well as delivering on site hospitality, I also played an instrumental role in the running and planning of offsite hospitality venues when demand for matches was high, ensuring the consistency of Manchester United’s world class customer experience and standards. Event management of hospitality for key events such as the Olympics, the Rugby Super League Grand Final & World Cup, Soccer Aid, Red Heart United and player testimonials using my experience of match day hospitality in order to make these events a success.
-
-
-
Stoke City Football Club
-
United Kingdom
-
Spectator Sports
-
100 - 200 Employee
-
Hospitality, Advertising & Sponsorship Sales Executive
-
May 2008 - Oct 2010
My role at the club was to sell and deliver match day hospitality, sponsorship and advertising packages working closely with the commercial manager to develop pricing structures for the season and ad hoc events. I brought in over £1 million committed and signed up business for the 2010/11 season developing key relationships with clients to ensure a high renewal rate. I worked alongside internal departments to ensure match day events were profitable and delivered to the highest standard. I organised and ran executive away packages and played a part in organising non match day events such as player of the year and charity matches.
-
-
Education
-
Leeds Metropolitan University
Resort Management BA hons, Resort Management -
Fenton Sixth Form College