Experience

RepRisk

• Switzerland
• Information Services
• 200 - 300 Employee

• Social Media Specialist

  • May 2023 - Present



Bernafon AG

• Switzerland
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Social Media Consultant

  • Jul 2021 - Jan 2022

  • Created social media analytics and tracked relevant KPIs and their development over time using Excel helping to optimize the social media strategy based on data • Researched customers’ barriers to getting hearing aids and addressed these systematically through informative social media content for the 120,000+ Facebook followers, leading to increased numbers of new wearers • Revamped the social media review process reducing the time from post creation to publishing and content accuracy by tackling bottlenecks, overseeing 6 reviewers, and maintaining an overview on Trello Show less



Inyova Impact Investing

• Switzerland
• Financial Services
• 1 - 100 Employee

• Marketing Coordinator

  • Jul 2020 - Jan 2021

  • Developed an extensive follower growth plan including contests and ad campaigns resulting in 1,900 new Instagram followers within a month (~50% growth) • Drew insights from the monthly social media analysis and buyer personas and adapted the social media strategy accordingly, leading to all-time engagement rate highs (8%+ monthly average) and post virality (11,000+ interactions on less than 7,000 followers) • Developed an extensive follower growth plan including contests and ad campaigns resulting in 1,900 new Instagram followers within a month (~50% growth) • Drew insights from the monthly social media analysis and buyer personas and adapted the social media strategy accordingly, leading to all-time engagement rate highs (8%+ monthly average) and post virality (11,000+ interactions on less than 7,000 followers)



AIESEC in Switzerland

• Switzerland
• Non-profit Organizations
• 1 - 100 Employee

• National Director Marketing

  • Jun 2019 - Jun 2020

  • Built up a bottom-up management system to co-create a recruitment campaign, buyer personas, and social media content with the organization’s 8 local marketing heads, leading to nationally aligned, better-targeted and professionalized marketing campaigns post-pandemic • Created and maintained an extensive tracking sheet on Excel to better monitor and systematically improve conversion rates along the customer journey, resulting in record-level conversion numbers as well as increased NPS scores • Organized three national conferences with up to 200 participants each and led 12 workshops on topics such as how to leverage lectures for on-campus promotion increasing the marketing capabilities at a local level Show less



University of Zurich

• Switzerland
• Higher Education
• 700 & Above Employee

• Intern Social Media

  • Jul 2018 - May 2019

  • Created a new social media reporting system on Excel and conducted the monthly analysis using platforms like Meltwater and Facebook Business Manager • Established new content types and partnered with diverse student associations which doubled the Instagram followers within six months • Created a new social media reporting system on Excel and conducted the monthly analysis using platforms like Meltwater and Facebook Business Manager • Established new content types and partnered with diverse student associations which doubled the Instagram followers within six months