Experience

Arrow Metal Pty Ltd

• Australia
• Building Materials
• 1 - 100 Employee

• Marketing Manager

  • Oct 2021 - Present

  Bringing all my experience, vision and hands on skills to present Australian perforated metal company in all glory of its expertise and capabilities: – Marketing communication – strategy and execution – Company website – design, updates, improvements, SEO – Professional photography for the website – projects and products – Marketing materials (digital and print) – from concept to design – EDM campaigns – content, execution, delivery – Collaboration with leading Australian architecture and design platforms Show less



Gems In Style

• Australia
• Retail Luxury Goods and Jewelry

• Founder of Gems In Style Jewellery www.gemsinstyle.com

  • Feb 2017 - Present

  In 2017, following my passion for gemstones and modern minimalist design, I took a break from my full-time corporate career to create my own boutique jewellery brand. The idea was to create high quality silver jewellery showcasing the beauty of natural gemstones and well-sculptured sterling silver. In just 6 months I designed the collection, organised the production, created a website (Shopify) and successfully launched my brand online in July’17. Being my soul project Gems In Style jewellery is currently up and running providing me with an opportunity to express my vision, experiment with marketing channels and acquire hands-on digital experience. Show less



Just Right People

• Australia
• Staffing and Recruiting
• 1 - 100 Employee

• Marketing Manager

  • Sep 2019 - Dec 2022

  • Shaping brand mission, vision, value proposition, branding • Launch strategy and execution – website, EDM, social media, content marketing • Website development ownership – structure, messaging, copywriting, creative delivery • Content marketing, SEO optimisation, digital campaigns delivery • Video production, promotional materials • Client engagement strategy, EDM campaigns delivery • Digital performance analysis (SEO analytics) • Shaping brand mission, vision, value proposition, branding • Launch strategy and execution – website, EDM, social media, content marketing • Website development ownership – structure, messaging, copywriting, creative delivery • Content marketing, SEO optimisation, digital campaigns delivery • Video production, promotional materials • Client engagement strategy, EDM campaigns delivery • Digital performance analysis (SEO analytics)



RecruitLoop

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• Marketing Manager

  • Mar 2017 - Aug 2019

  • Driving brand awareness and website traffic across all marketing channels • Website optimisation • Digital Marketing strategy, execution and ongoing performance evaluation • Content and SEO Marketing – the RecruitLoop Blog ownership, monetisation of the project • EDM and social media campaigns management • Growing subscriber base for the RectruitLoop blog and newsletter • B2B and B2C promotional materials and digital tools • Driving brand awareness and website traffic across all marketing channels • Website optimisation • Digital Marketing strategy, execution and ongoing performance evaluation • Content and SEO Marketing – the RecruitLoop Blog ownership, monetisation of the project • EDM and social media campaigns management • Growing subscriber base for the RectruitLoop blog and newsletter • B2B and B2C promotional materials and digital tools



Nutrimetics

• Personal Care Product Manufacturing
• 300 - 400 Employee

• Senior Brand Manager ANZ

  • Sep 2016 - Jan 2017

  Key responsibilities – shaping brand and NDP strategy, marketing mix, competitive analysis, financial planning and brand communication • Leading the development of brand marketing mix • Managing campaign planning for new product launches working with cross-functional partners (Merchandising, Supply Chain, Sales Operations, Creative) • Product forecasting and inventory management for new & existing products • Managing products’ life cycle • Conducting post-analysis on campaign results & marketing mix, key learning and recommendations to the business • Managing campaign budget, setting sales KPI and conducting monthly reconciliation with Finance department • New Product Development – identifying market opportunities to build competitive product portfolio, briefing NPD team on new product concepts and financial targets to ensure ROI and major KPIs are met • Developing product training and communication materials for distributors Show less



Avon

• Personal Care Product Manufacturing
• 700 & Above Employee

• Senior Category Manager - Fragrance and Colour

  • Apr 2016 - Aug 2016

  Key Responsibilities extended to Colour category. Managing two key categories (Colour and Fragrance) in the Avon portfolio. Leading Colour category revamp with massive portfolio optimisation, packaging upgrade and brand repositioning.

• Experienced Brand / Category Manager - Fragrance

  • May 2014 - Mar 2016

  Managing Fragrance portfolio and creating dynamic brand strategies across Australia and New Zealand to meet the financial objectives of the company. Creating 360 activation plans for major launches to achieve continued business growth whilst engaging global and regional teams on new product development. • Grow fragrance category sales and profitability, develop annual plans to meet company objectives and optimise resource allocation • Identify market opportunities and shape fragrance portfolio by bringing new competitive products. Maximise performance of inline brands with efficient merchandising and engaging creative execution• Develop and lead comprehensive 360 marketing plans in support of new product launches with optimal resource allocation • Prepare Business Cases for each launch to ensure commercial targets are met in terms of return of investment. Perform regular sales result analysis and report key learnings.• Create engaging promotional materials for customers, educational & selling tools for sales force. • Develop merchandising flow and guide creative execution for 18 Avon Brochures a year (3-week campaigns, 18 campaigns a year). Engage Avon Customers in each brochure with a new ‘reason to buy’. • • Ensure the Avon Brochure is a fresh and exciting place for customers to shop.• Plan category performance and conduct detailed business reviews on Quarterly and Annual basis, present sales analysis & key findings to Avon stakeholders• Demand forecasting (each product sales estimates) for x18 brochures a year. Working with Supply Chain partner on inventory optimisation.• Developing presentation materials and product education for sales force• Motivation and incentive program development for Customers and all levels of direct selling structure. • • Ensure Avon provides great earning opportunities and business tools to Avon Representatives Show less



TAFE NSW

• Education Administration Programs
• 700 & Above Employee

• Head of Admission Team – TAFE English Centre, Ultimo

  • May 2012 - Apr 2014

  • Customer Service supervision, managing team of two International Students Program Advisers • Growing student recruitment • Client Relationship Management – attract new quality education agents globally, develop motivation program for independent agents • Communication materials development for students and education agents • International Students Admission process supervision – enrolment, compliance with government regulation, COEs, English programs and further education pathway advice, policies & payments • Develop internal procedures, interaction with academic unit and liaison with TAFE stakeholders Show less



Avon Products

• United States
• Higher Education

• Communication Materials Group Manager

  • Apr 2010 - May 2011

  • Leading a newly created regional Eastern Europe (EE) team of six direct reports and team of six in local markets UA-KZ (dotted line) – Art Director, Designer, Copywriters, Representative Magazine Coordinators, Print Coordinators• Leading creative concepts and execution development for 360-degree commercial communication for EE field activation and motivation program for each level of direct selling structure (Customers, Representatives, Coordinators, Sales Managers)• Chief Editor of EE Magazine for Representatives “My Avon” - leading Magazine development - Marketing, Sales, PR and Corporate communication to Avon Representatives• Providing communication (copywriting, concept and design development, expertise), print production and print estimation service as an “in-house creative agency” for internal clients (different departments and functions of company) on request• Leading regular print materials production, quantity estimation and distribution strategy across the Company • Supervising on the regional level development of any commercial or other internal and external communication from the Company (Brand and Corporate standards policy) Show less

• Brand Activation Supervisor

  • Mar 2008 - Mar 2010

  Integrated 360-degree marketing communications development - creative concepts for Avon brochure (for EE region) and commercial communicationLeading celebrity endorsement projects for RU and EE region – strategy, choice of celebrities, negotiation, creative execution, approval stages, business input and customer's excitement results evaluationSupervising all aspects of advertising process (TV, print, outdoor, media), agency cooperation leadership (Ogilvy & Mather), global advertising adaptationDirecting digital promotional activities - digital agency (Leo Burnett) cooperation leadership, promotional micro sites developmentSupervising all marketing communication (verbal and visual)Supervising special promotional events, promotional budget ownership Show less