Lara Gardner
Marketing Director at ICI Medical Communications- Claim this Profile
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Bio
Laura Kittner
Lara is a strategic, deep thinker who carefully considers all facets of the role she is taking on within a project. Her high drive, sharp insight and warm, kind demeanour would make her an asset to any firm fortunate enough to attract her talent. It was an absolute privilege working with Lara while she was a graduate certificate student in the Digital Marketing Communications program. I offer my highest recommendation of Lara Gardner.
Calvin Zheng Siang Wong
Best teammate to have in a group. With her skills and knowledge in multiple disciplines, our team was able to produce industry-level work. Lara's drive to learn quickly and execute the best that she can serve as an inspiration to us in terms of her work ethic and determination. Would highly recommend working with Lara if you are looking for an exceptional individual.
Laura Kittner
Lara is a strategic, deep thinker who carefully considers all facets of the role she is taking on within a project. Her high drive, sharp insight and warm, kind demeanour would make her an asset to any firm fortunate enough to attract her talent. It was an absolute privilege working with Lara while she was a graduate certificate student in the Digital Marketing Communications program. I offer my highest recommendation of Lara Gardner.
Calvin Zheng Siang Wong
Best teammate to have in a group. With her skills and knowledge in multiple disciplines, our team was able to produce industry-level work. Lara's drive to learn quickly and execute the best that she can serve as an inspiration to us in terms of her work ethic and determination. Would highly recommend working with Lara if you are looking for an exceptional individual.
Laura Kittner
Lara is a strategic, deep thinker who carefully considers all facets of the role she is taking on within a project. Her high drive, sharp insight and warm, kind demeanour would make her an asset to any firm fortunate enough to attract her talent. It was an absolute privilege working with Lara while she was a graduate certificate student in the Digital Marketing Communications program. I offer my highest recommendation of Lara Gardner.
Calvin Zheng Siang Wong
Best teammate to have in a group. With her skills and knowledge in multiple disciplines, our team was able to produce industry-level work. Lara's drive to learn quickly and execute the best that she can serve as an inspiration to us in terms of her work ethic and determination. Would highly recommend working with Lara if you are looking for an exceptional individual.
Laura Kittner
Lara is a strategic, deep thinker who carefully considers all facets of the role she is taking on within a project. Her high drive, sharp insight and warm, kind demeanour would make her an asset to any firm fortunate enough to attract her talent. It was an absolute privilege working with Lara while she was a graduate certificate student in the Digital Marketing Communications program. I offer my highest recommendation of Lara Gardner.
Calvin Zheng Siang Wong
Best teammate to have in a group. With her skills and knowledge in multiple disciplines, our team was able to produce industry-level work. Lara's drive to learn quickly and execute the best that she can serve as an inspiration to us in terms of her work ethic and determination. Would highly recommend working with Lara if you are looking for an exceptional individual.
Credentials
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Writing to Be Heard on LinkedIn
LinkedInJun, 2021- Nov, 2024 -
Facebook Certified Digital Marketing Associate
FacebookMar, 2021- Nov, 2024
Experience
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ICI Medical Communications
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Canada
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Director
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Sep 2022 - Present
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Marketing Manager
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Feb 2022 - Present
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Novari Health
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Canada
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IT Services and IT Consulting
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1 - 100 Employee
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Digital Marketing Lead
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Oct 2021 - Feb 2022
- Provide analytic reports for: corporate website, social media paid promotions, email campaigns, CRM, external distribution channels. - Manage Microsoft Dynamics CRM for digital marketing efforts including lead tracking, bounce removals, creating specialized mailing lists, ensuring data fields of use are properly updated. - Create content for paid ads on Facebook, Twitter, LinkedIn and Google - WordPress website page updates, blog updates, and corporate imagery- Create custom audiences for high CTRs both domestically and abroad Show less
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Marketing and Communications Strategy Lead
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Apr 2021 - Feb 2022
- Designing new LinkedIn ads for specific target markets, generating new leads, and tailoring targeting for maximum CTR and ROI.- Content curation and positing for corporate LinkedIn, Facebook, and Twitter accounts. - Managing media releases including distribution within and relevant industry publications. - Keeping up to date and detailed client records in the CRM which can be accessed for audience segmentation and querying as needed. - Working with international offices to coordinate social media priorities, conference requirements, and website updates. - Building landing pages on Microsoft Click Dimensions and WordPress, keeping the corporate websites up to date with relevant content. Show less
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Ontario Government | Gouvernement de l’Ontario
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Government Administration
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700 & Above Employee
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Customer Service Agent
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Nov 2020 - Apr 2021
- Provided support to medical professionals seeking health card validation. - Provided support to medical professionals seeking organ donor information. - Took messages and coded as necessary for the Premiere's After Hours Line. - Provided support to Ontarians seeking small business grants for COVID; troubleshooting application errors, advising about best practices/process, escalating issues as necessary to ensure timely processing of applications. - Provided support to medical professionals seeking health card validation. - Provided support to medical professionals seeking organ donor information. - Took messages and coded as necessary for the Premiere's After Hours Line. - Provided support to Ontarians seeking small business grants for COVID; troubleshooting application errors, advising about best practices/process, escalating issues as necessary to ensure timely processing of applications.
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Wellvision Optometry
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Kingston, Ontario, Canada
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Medical Receptionist
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Aug 2020 - Nov 2020
Database management, customer service, sales, technical duties as required. Database management, customer service, sales, technical duties as required.
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KFL&A Public Health
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Canada
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Hospitals and Health Care
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1 - 100 Employee
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Research Assistant - Communications Portfolio
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Jan 2015 - Apr 2019
Recruitment, contract negotiation, administrative, and marketing collateral for the flagship e-health application, the Acute Care Enhanced Surveillance system. Content management for www.kflaphi.ca Social media lead for the Resource Network of Community Hubs Ontario Twitter: CommunityHubsON Facebook Community Hubs Ontario Recruitment, contract negotiation, administrative, and marketing collateral for the flagship e-health application, the Acute Care Enhanced Surveillance system. Content management for www.kflaphi.ca Social media lead for the Resource Network of Community Hubs Ontario Twitter: CommunityHubsON Facebook Community Hubs Ontario
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Education
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2020 - 2021
St. Lawrence College
Digital Marketing Communications, Business -
Laurentian University/Université Laurentienne
Communication and Media Studies
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