Lara Pac

Global Marketing and Communications Director at Ron Matusalem
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Location
Greater Madrid Metropolitan Area, ES

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Blanca Núñez Cisneros

Lara es la mejor profesional de la comunicación con la que he trabajado. De ella aprendí todo lo que se. Admiro su entusiasmo, su profesionalidad, su creatividad . Es una líder innata que maneja clientes y equipos de trabajo a la perfección. Tiene un trato excelente con los medios de comunicación y además de una gran profesional es una grandísima persona.

Cecilia Kindelán

If you want to empower your brand to a new dimension you should talk immediately to Lara. Her personal skills (optimistic, easy going and enthusiasm), profesional experience, (advising companies such Coca-cola, Heineken, Lexus o SsangYong) and devotion to communicate will bring new opportunities for your company.

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Credentials

  • Digital Training in eCommerce & Marketing Digital
    The Valley Digital Business School
    Apr, 2020
    - Sep, 2024

Experience

    • Spain
    • Wine & Spirits
    • 1 - 100 Employee
    • Global Marketing and Communications Director
      • Mar 2023 - Present

    • Global Marketing & Coomunications Manager
      • Mar 2022 - Feb 2023

    • Marketing & Communications Manager
      • Jan 2021 - Feb 2022
    • Spain
    • Hospitality
    • 1 - 100 Employee
    • Communications Manager
      • Feb 2020 - Jan 2021
    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Marketing and Communication Consultant
      • Mar 2015 - Apr 2019

      Marketing Communication & PR are moving constantly. I am glad to empower your Brand in this move! #businesstransformation #comunicationimprovement #storytelling #imageshapper #mediarelations #pressoffice #ambassadorsstrategy #luxuryevents Marketing Communication & PR are moving constantly. I am glad to empower your Brand in this move! #businesstransformation #comunicationimprovement #storytelling #imageshapper #mediarelations #pressoffice #ambassadorsstrategy #luxuryevents

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Senior Account Director
      • 2002 - 2014

      - Key clients: 20th Century Fox Home Entertainment, The Coca-cola Company, Shakira and her Foundation Pies Descalzos, Heineken, Grupo Maxxium, Altadis, El Corte Inglés, Grey Goose Vodka, Grupo Osborne, Lexus, Jeep, Subaru, SsangYong, Hyundai, Renault, Tata Motors, Grupo Live Nation, Rock & Rio, Cadena 100 Awards. - Communication and PR strategies for international accounts – including brand bulding and storytelling, launches of new products, strong media relations, press releases, interviews, press trips, galas, cinema and theatre premieres, concerts, fashion shootings, special stories for lead press and social media platforms. - Analysing the Return of Investment (ROI) - Strong collaboration with multifunctional departments for delivering key events (from planning, creating brand identity & positioning to leading the event outstanding execution). Drove Innovation and creativity in special events resulting in high media impacts and influencing key opinion leaders. - Budget management and managing relationship with key providers - Talents management: Booking and managing top national and international show business celebrities(actors, film directors, and musicians), fashion top models and sports personalities as Ambassadors for communications and PR strategies. - Organizing press junkets (over 100 journalists) and special press meetings in Spain, USA and UK - Experience working with headquarters both Domestic and International (Los Angeles USA, London UK). - Creating, developing and managing promotional videos, photoshoots and other audio-visual materials - Sponsorship content and management for international brands in different platforms such as: Jumping Nations Cup Barcelona, Spanish Polo Tournament in Sotogrande, Madrid Motor Show, Madrid Fashion Week, Mutua Madrid Open Tennis, Baqueira Beret. Show less

    • Uganda
    • International Trade and Development
    • Keynote Speaker for Conferences, Seminars and events
      • 1995 - Dec 2013

      - Keynote Speaker for Conferences and Seminars - corporate videos and radio spots - TV Hostess - Keynote Speaker for Conferences and Seminars - corporate videos and radio spots - TV Hostess

    • Communications Director
      • 2001 - 2002

      - Developing and executing communication and PR strategies - Planning and executing annual budgets - Launching of the new products, press conferences and nominations - Strengthening media relations - Managing the company participation in the New Technologies Spanish Show SIMO - Internal Communication: Newsletters, team building meetings, managing the annuals internal events of the company - Managing the company website - Developing and executing communication and PR strategies - Planning and executing annual budgets - Launching of the new products, press conferences and nominations - Strengthening media relations - Managing the company participation in the New Technologies Spanish Show SIMO - Internal Communication: Newsletters, team building meetings, managing the annuals internal events of the company - Managing the company website

    • Italy
    • Wholesale
    • 1 - 100 Employee
    • Head of Digital Content
      • 2000 - 2001

      FIRST INTERNET AWARDS IN SPAIN - Managing the 230 websites participating in 25 categories: launching the contest, developing PR strategies for participants, registration, direct contact with participants during all the process, motivating the votes, communicating the winners in each phase - Supporting participants and providing feedback regarding their website design and page layout to ensure they reached all key technical requirements - Reception and coordination of the winners in the 25 categories during the Awards Gala in Madrid (1.000 people attending) Show less

Education

  • IE Business School
    Executive Program in Luxury Business Management, Direccion Estrategica
    2019 - 2019
  • Université de Genève
    Intensive French Course, Seminars and workshops
    2014 - 2015
  • Universidad Complutense de Madrid
    Master Degree in Broadcast
    1999 - 1999
  • University of California San Diego
    Senior English Course focused on Marketing
    1997 - 1998
  • Universidade Católica de Salvador
    Bachelor Degree in Communication and Advertising
    1992 - 1995

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