Lara Joseph

Senior Account Director at Eskenzi PR and Marketing
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Location
Barnet, England, United Kingdom, UK
Languages
  • French -

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Carol Sykes

Lara and I worked closely on PR while I was at NuData Security and I thoroughly enjoyed working with her. Not only does she have superb communication skills and a deep understanding of the security industry, she also has the right instincts when it comes to PR. She proactively seeks timely opportunities through her network, offers creative and innovative campaign suggestions, and provides steady account direction that continues to help NuData dramatically increase their share of voice and grow their leading position in the industry. Any company seeking PR services would do exceptionally well to have Lara on their team and I will greatly miss working with her.

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Credentials

  • CIPR Member
    Chartered Institute of Public Relations

Experience

    • United Kingdom
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Senior Account Director
      • Nov 2019 - Present

    • Account Director
      • Oct 2016 - Nov 2019

      Eskenzi PR is a PR and digital marketing agency, specialising in IT security.- Eskenzi is a prolific, adventurous and creative agency that turns emerging companies into globally recognised industry leaders. - Eskenzi specialises in working with technology companies, especially those in IT security, cloud, big data and social CRM.Eskenzi is a team of self-motivated, hugely energetic and creative thinkers, all driven to succeed for the benefit of our clients. We pride ourselves on the fact that we all understand technology and, if we don’t, we’re not shy to ask. We invest in the latest and best PR and marketing tools to achieve maximum publicity, whether it’s UK or global print, TV, radio or digital media. We constantly monitor and measure our clients' media exposure to make sure they are ahead of the game. Show less

    • Senior Account Manager
      • May 2014 - Oct 2016

      Eskenzi PR is a PR and digital marketing agency, specialising in IT security.- Eskenzi is a prolific, adventurous and creative agency that turns emerging companies into globally recognised industry leaders. - Eskenzi specialises in working with technology companies, especially those in IT security, cloud, big data and social CRM.Eskenzi is a team of self-motivated, hugely energetic and creative thinkers, all driven to succeed for the benefit of our clients. We pride ourselves on the fact that we all understand technology and, if we don’t, we’re not shy to ask. We invest in the latest and best PR and marketing tools to achieve maximum publicity, whether it’s UK or global print, TV, radio or digital media. We constantly monitor and measure our clients' media exposure to make sure they are ahead of the game. Show less

    • Account Manager
      • Apr 2013 - May 2014

      - Eskenzi PR is a PR and digital marketing agency, specialising in IT security.- Eskenzi is a prolific, adventurous and creative agency that turns emerging companies into globally recognised industry leaders. - Eskenzi specialises in working with technology companies, especially those in IT security, cloud, big data and social CRM.Eskenzi is a team of self-motivated, hugely energetic and creative thinkers, all driven to succeed for the benefit of our clients. We pride ourselves on the fact that we all understand technology and, if we don’t, we’re not shy to ask. We invest in the latest and best PR and marketing tools to achieve maximum publicity, whether it’s UK or global print, TV, radio or digital media. We constantly monitor and measure our clients' media exposure to make sure they are ahead of the game. Show less

    • United Kingdom
    • Fundraising
    • 200 - 300 Employee
    • PR Manager
      • May 2012 - Nov 2012

      • Developed a Public Relations strategy as part of a larger integrated marketing communications strategy for internal and external stakeholders. • Developed the profile of Norwood as a leader in its field and promote its services and fundraising activities to relevant audiences across all print, broadcast, electronic and new media including social networks. • Managed the press office, build positive relationships with media contacts, and be the first point for the media. • Extensive copy writing for media releases, feature articles, speeches, corporate publications, event brochures, service literature and other relevant purposes including crisis communications. • Assisting in the research of case studies and the creation of fundraising appeals and PR films. • Managing the PR aspects of corporate and celebrity support programmes. Show less

    • Journalist
      • Jun 2010 - May 2012

      Worked as a freelance journalist, covering predominantly music, but also providing copy for arts and lifestyle sites. Work included news reporting, music criticism, reviews and interviews. Worked as a freelance journalist, covering predominantly music, but also providing copy for arts and lifestyle sites. Work included news reporting, music criticism, reviews and interviews.

    • United Kingdom
    • Entertainment Providers
    • 1 - 100 Employee
    • Communications Manager
      • 2006 - 2010

      • Joined the Industry Trust to develop and implement a successful three year anti-piracy programme on behalf of member companies. • Members included major movie studios, entertainment retailers and industry bodies. • Developed an advertising brief and appointed a new PR and creative agency. • Liaised between Industry Trust members and agencies. • Chief administrator for the organisation, responsible for coordinating members’ approval for overall strategy, annual activity plan and budgets. • Created a comprehensive monthly newsletter, distributed to all members and companies within the industry, including trade press. • Arranged an extremely successful trade press event to showcase the new campaign, held at The Hospital, with journalists from over thirty media outlets in attendance. • Set up the Trust’s new consumer facing website (www.copyrightaware.co.uk) and advertising campaign’s micro sites. • Wrote press releases for both National and Trade press, managed online PR through social networking • Managed a budget exceeding £2.5mn per annum. Show less

    • United Kingdom
    • Business Consulting and Services
    • PR & Marketing Officer
      • 2004 - 2006

      • Initially part of the Radio Broadcasting Dept, responsible for managing applications of new radio licences in the UK. • Created project application plans, produced briefing papers, analysed other relevant radio stations to identify patterns and gaps in the market. • Liaised with PR partners, manage budgets and drafted the final application document for submission to Ofcom. • Quickly promoted to the Television Production unit, which produces shows such as ‘You Are What You Eat’ and ‘Who Wants to be a Millionaire?’ • Responsible for booking all client meetings, from talent agencies to senior broadcasters. • Organised company-wide events including corporate parties and team away days. • Produced high level PowerPoint presentations for broadcaster pitches; wrote press releases; organised castings and table reads including finding venues and coordinating with agents. • Role encompassed extensive research duties including sourcing industry experts, talent and new show ideas. Show less

Education

  • The Open University
    Bachelor of Applied Science - BASc, Astronomy and Astrophysics
    2020 - 2026
  • The Open University
    Bachelor of Applied Science - BASc, Earth and Natural Sciences
    2005 - 2010
  • University College London, U. of London
    Bachelor of Arts (BA), Classical, Ancient Mediterranean and Near Eastern Studies and Archaeology
    1994 - 1997
  • St Helens School
    1984 - 1993

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