Laragh MacDermott

Junior Product and Growth Manager at Coopah
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Contact Information
us****@****om
(386) 825-5501
Location
County Kildare, Ireland, IE

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Experience

    • United Kingdom
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Junior Product and Growth Manager
      • Jul 2023 - Present

      Dublin, County Dublin, Ireland About Coopah: Beat your running goals. Guaranteed. The official training app to the TCS London Marathon. Get instant, personalised, training plans. Join the community, chat to your coach 24/7 and hit your goals My role as a Junior Product & Growth Manager is to support the development of Coopah's digital run coaching app. My tasks include the following which I will update as I progress through the role: - Product Analytics: Setting up dashboards on Mixpanel and… Show more About Coopah: Beat your running goals. Guaranteed. The official training app to the TCS London Marathon. Get instant, personalised, training plans. Join the community, chat to your coach 24/7 and hit your goals My role as a Junior Product & Growth Manager is to support the development of Coopah's digital run coaching app. My tasks include the following which I will update as I progress through the role: - Product Analytics: Setting up dashboards on Mixpanel and analysing the activity of the users on every feature in the app and interpret this data into new product features for the product team to work on. - User Testing; Setting up and managing regular user testing of potential features and the existing product. - Growth; Setting up conversion tactics, analysing and improving them to which an aim to increase active users. This ranges from email communications to users, notifications, new product features or updated UX. - Testing; Building a QA function to check through every release and reduce bugs.a

    • Product and Marketing Executive
      • Oct 2022 - Jul 2023

      Coopah Running is a digital run coach for runners, powered by AI, which is delivered in an app. My role involves several tasks on both the product and marketing side, which include: Product • Roadmap Management • Testing new features • Product Analysis • Managing, analysing and improving user communication Marketing • Optimise Coopah’s website SEO • Blog Writing • Events Support • Social media Support

    • Product and Marketing Executive
      • Nov 2022 - Jan 2023

      Ireland Coopah Running is a digital run coach for runners, powered by AI, which is delivered in an app. My role involves several tasks on both the product and marketing side, which include: Product • Roadmap Management • Testing new features • Product Analysis • Managing, analysing and improving user communication Marketing • Optimise Coopah’s website SEO • Blog Writing • Events Support • Social Media Management

    • Customer Service Officer
      • Feb 2023 - Jun 2023

      Dublin, County Dublin, Ireland - Support participants with their pre/during/post event day queries via email and phone - Organise event day on course entertainment - Manage Corporate and Charity group bookings - Support team with postage and fulfilment

    • Ireland
    • Events Services
    • 100 - 200 Employee
    • Verve Brand Ambassador
      • Apr 2022 - Jun 2023

      Dublin, County Dublin, Ireland • Represent Verve and other brands at different events around Ireland through event activations and sampling events • Research a wide selection of brands and their mission and values to be true to the brand when representing

    • Ireland
    • Spectator Sports
    • 1 - 100 Employee
    • Race-Day Casual
      • Aug 2022 - Oct 2022

      Newbridge, County Kildare, Ireland

    • United Kingdom
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Sales Development Representative
      • Apr 2022 - Sep 2022

      Coopah Running is a digital run coach for runners, powered by AI, delivered in an app. Research and Identify senior decision makers across race brands, charities and enterprise companies Prospect and qualify opportunities with senior decision makers across race brands and enterprise companies Work with our co-founder to find new sales opportunities Introduce Coopah to new prospects Identify prospect pains and find how Coopah can help through our tech tools… Show more Coopah Running is a digital run coach for runners, powered by AI, delivered in an app. Research and Identify senior decision makers across race brands, charities and enterprise companies Prospect and qualify opportunities with senior decision makers across race brands and enterprise companies Work with our co-founder to find new sales opportunities Introduce Coopah to new prospects Identify prospect pains and find how Coopah can help through our tech tools like Tactic Grow the pipeline through email outreach, LinkedIn Messaging and videos. Show less

    • Ireland
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Marketing and Communications Officer
      • Sep 2021 - May 2022

      Irlanda Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on insights Develops content and direct creative execution to provide a consistent, targeted, and impactful message. Builds and maintains solid partnerships with assigned internal clients to better develop, coordinate, direct, and facilitate strategic… Show more Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on insights Develops content and direct creative execution to provide a consistent, targeted, and impactful message. Builds and maintains solid partnerships with assigned internal clients to better develop, coordinate, direct, and facilitate strategic comunications designed to meet business objectives Monitoring and assessment of media coverage of health & fitness including updating media data bases and conducting associated research. Support the ongoing development or the organisations website, social media and communication channels. Ensure up to date, best market value and optimisation of all channels. Seek opportunities to enhance the reputation of the brand, develop and leverage sponsorship arrangements and advertise events as required Content Marketing: Creating and implementing content strategies ensuring the alignment of the Ireland Active communication plan and messaging across all channels Develop and adhere to the budget and adhere to any other assignments as may be reasonably requested by the Chief Executive Officer Show less

    • United Kingdom
    • Internet Marketplace Platforms
    • 700 & Above Employee
    • Delivery Rider
      • Oct 2020 - Jul 2021

      Bournemouth, Inglaterra, Reino Unido Bringing food from restaurants to people around Bournemouth. #feedingthepeople of Bournemouth

    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • COVID-19 testing assitant
      • Dec 2020 - Jan 2021

      Bournemouth, Inglaterra, Reino Unido Part of Bournemouth University’s COVID-19 testing team to ensure students return home for Christmas safely.

    • Germany
    • Sporting Goods
    • 700 & Above Employee
    • Concept to consumer and Brand Communications intern
      • Sep 2019 - Feb 2020

      Herzogenaurach, Bavaria, Germany

    • United Kingdom
    • Sports and Recreation Instruction
    • 1 - 100 Employee
    • Student Intern
      • Jun 2019 - Aug 2019

      Nottingham, United Kingdom

    • Maintenance and Welfare Officer
      • Jul 2018 - Jun 2019

      Bournemouth, United Kingdom

    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • Student Ambassador
      • Sep 2017 - Jun 2019

    • United Kingdom
    • Wellness and Fitness Services
    • 700 & Above Employee
    • Personal Trainer and Fitness Instructor
      • Jan 2018 - Mar 2018

      Bournemouth, United Kingdom

Education

  • Bournemouth University
    Bachelor's degree, Sport Management
    2017 - 2021
  • The Event Crowd
    Event Management Diploma, Meeting and Event Planning
    2022 - 2023
  • King Richard III College
    A levels, Spanish, Biology, Business Studies, Mathematics
    2015 - 2017

Community

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