LaRae Marsik
VP of Marketing at Advanced Exercise- Claim this Profile
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Topline Score
Bio
Christopher Bean
I work for LaRae at Gibson Athletic and I can say with confidence that she embodies what a business leader should be. She inspires her employees with a kind and fair demeanor also making sure every task is completed to her high standards. LaRae has a unique ability to take in information and form a sound strategy on the spot; she is intelligent and hard working with a strong set of principals. She would be an asset to any company regardless of industry and I hope that I get the chance to work with her again in the future!
Bob Hirneisen
LaRae is the hardest and smartest marketing person I've ever worked with. While at Gibson alone she launched multiple marketing campaigns, most in paralel and all delivered on time with stellar results. She is a great "Blue Water" strategist and has been a phenomenal marketing senior leader. She's smart, creative, and has an immense attention to detail.
Christopher Bean
I work for LaRae at Gibson Athletic and I can say with confidence that she embodies what a business leader should be. She inspires her employees with a kind and fair demeanor also making sure every task is completed to her high standards. LaRae has a unique ability to take in information and form a sound strategy on the spot; she is intelligent and hard working with a strong set of principals. She would be an asset to any company regardless of industry and I hope that I get the chance to work with her again in the future!
Bob Hirneisen
LaRae is the hardest and smartest marketing person I've ever worked with. While at Gibson alone she launched multiple marketing campaigns, most in paralel and all delivered on time with stellar results. She is a great "Blue Water" strategist and has been a phenomenal marketing senior leader. She's smart, creative, and has an immense attention to detail.
Christopher Bean
I work for LaRae at Gibson Athletic and I can say with confidence that she embodies what a business leader should be. She inspires her employees with a kind and fair demeanor also making sure every task is completed to her high standards. LaRae has a unique ability to take in information and form a sound strategy on the spot; she is intelligent and hard working with a strong set of principals. She would be an asset to any company regardless of industry and I hope that I get the chance to work with her again in the future!
Bob Hirneisen
LaRae is the hardest and smartest marketing person I've ever worked with. While at Gibson alone she launched multiple marketing campaigns, most in paralel and all delivered on time with stellar results. She is a great "Blue Water" strategist and has been a phenomenal marketing senior leader. She's smart, creative, and has an immense attention to detail.
Christopher Bean
I work for LaRae at Gibson Athletic and I can say with confidence that she embodies what a business leader should be. She inspires her employees with a kind and fair demeanor also making sure every task is completed to her high standards. LaRae has a unique ability to take in information and form a sound strategy on the spot; she is intelligent and hard working with a strong set of principals. She would be an asset to any company regardless of industry and I hope that I get the chance to work with her again in the future!
Bob Hirneisen
LaRae is the hardest and smartest marketing person I've ever worked with. While at Gibson alone she launched multiple marketing campaigns, most in paralel and all delivered on time with stellar results. She is a great "Blue Water" strategist and has been a phenomenal marketing senior leader. She's smart, creative, and has an immense attention to detail.
Experience
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Advanced Exercise
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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VP of Marketing
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Jan 2019 - Present
Sales lead generation and marketing, content creation, strategic communications and vendor relations engagement across multiple wellness-focused brands including: www.advancedexercise.com; www.wellnessflooring.com; www.bWell.solutions Sales lead generation and marketing, content creation, strategic communications and vendor relations engagement across multiple wellness-focused brands including: www.advancedexercise.com; www.wellnessflooring.com; www.bWell.solutions
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Strategic Communications, Business & Brand Development
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Sep 2016 - Present
Expert communications leader, brand strategist, strategic business development collaborator -- supplemental to internal teams, providing external perspective, expertise, and execution for focused projects. Expert communications leader, brand strategist, strategic business development collaborator -- supplemental to internal teams, providing external perspective, expertise, and execution for focused projects.
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Outward Bound USA
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United States
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Education Administration Programs
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1 - 100 Employee
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Contracted Grant Project Manager, National Marketing Communications Lead
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Feb 2016 - Nov 2018
Project manager for Boettcher Foundation grant to evaluate research outcomes and training models in character education; communications conduit for project teams, boards, schools and stakeholders. Project manager for Boettcher Foundation grant to evaluate research outcomes and training models in character education; communications conduit for project teams, boards, schools and stakeholders.
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Gibson Athletic/RAGE Fitness
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Greater Denver Area
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Director of Marketing & Brand Strategy
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Feb 2014 - Feb 2016
Directly handled all brand messaging, product launch communications, program rollouts to retailers/dealers/affiliates nationwide, digital platform development, and content creation. Directly handled all brand messaging, product launch communications, program rollouts to retailers/dealers/affiliates nationwide, digital platform development, and content creation.
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Outdoor Industry Association
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United States
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Non-profit Organization Management
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1 - 100 Employee
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Vice President, Business Intelligence
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Jun 2010 - Feb 2014
Identified, produced and evaluated best-in-class education and training programs to enhance industry engagement with member businesses. Identified, produced and evaluated best-in-class education and training programs to enhance industry engagement with member businesses.
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October Strategies, Inc.
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Littleton, CO; New York, NY
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VP Marketing and Business Development, Partner
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Aug 2000 - Sep 2010
Brand, communications, marketing and business development expert for strategic communications consulting firm. Brand, communications, marketing and business development expert for strategic communications consulting firm.
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AT&T
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United States
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Telecommunications
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700 & Above Employee
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Vice President - Media Relations
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Mar 1999 - Apr 2000
Post the Spring ’99 merger with AT&T, chiefly responsible for communicating all broadband initiatives with AT&T’s overall strategy and approach, both nationally and locally. Post the Spring ’99 merger with AT&T, chiefly responsible for communicating all broadband initiatives with AT&T’s overall strategy and approach, both nationally and locally.
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Tele-Communications, Inc. (TCI)
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Englewood, CO
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Manager/Director/Vice President - Media Relations
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Dec 1994 - Mar 1999
Chief manager of all public information and media relations activities, national and local, for all of TCI’s corporate and operational initiatives, translating complex technology communications for shareholders and other audiences, internal and external. Also managed merger communications with AT&T. Chief manager of all public information and media relations activities, national and local, for all of TCI’s corporate and operational initiatives, translating complex technology communications for shareholders and other audiences, internal and external. Also managed merger communications with AT&T.
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Education
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University of Denver
Bachelor of Arts (BA), Mass Communications, Business
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