Lara DeSignor
Director, Media & Digital Marketing at De'Longhi Group- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Experience
-
De'Longhi Group
-
Italy
-
Manufacturing
-
1 - 100 Employee
-
Director, Media & Digital Marketing
-
Jan 2022 - Present
Upper Saddle River, NJ Oversee brand media, digital and social marketing for De’Longhi Group North America (De’Longhi, Kenwood, Braun). Responsible for leading the strategy, planning, development and execution of media, digital and social marketing for all Brands.
-
-
Senior Digital Marketing Manager
-
Apr 2016 - Jan 2022
Upper Saddle River, New Jersey, United States Oversee brand media, digital and social marketing for De’Longhi Group North America (De’Longhi, Kenwood, Braun). Responsible for leading the strategy, planning, development and execution of media, digital and social marketing for all Brands.
-
-
-
Panasonic North America
-
United States
-
Appliances, Electrical, and Electronics Manufacturing
-
700 & Above Employee
-
Senior Consumer Marketing Manager
-
Sep 2014 - Apr 2016
Greater New York City Area Oversaw consumer marketing for Panasonic Consumer Entertainment, Technics and Adventure categories. Key products included Headphones, A/V, TV, Technics, and rugged, adventure-ready cameras. Responsible for leading the development and execution of marketing plans for each category.
-
-
-
Night Agency
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Global Account Director
-
Apr 2011 - Aug 2014
New York, NY www.nightagency.com Night Agency is a fully integrated, award winning creative advertising agency. Managed the strategy, planning, content and execution for my client's Marketing & Advertising initiatives. Clients: PowerBar USA & Canada (Nestlé), Champion Athleticwear & Sports Bras (Hanesbrand, Inc.), Kiehl's Global eCommerce, David's Bridal, and Shiseido USA eCommerce
-
-
-
-
Vice President
-
Jun 2009 - Jun 2012
New York, NY I was at the cornerstone of developing and fostering a community of over 500 influential & entrepreneurial women, thought leaders and tastemakers - dedicated to the growth and advancement of women in the digital advertising and marketing arena through networking opportunities and events.
-
-
-
Click 3X
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Account Director & New Business Development
-
Oct 2009 - Mar 2011
New York, NY An NYC-based digital creative agency with a unique fusion of digital marketing strategy and state of the art broadcast, design and digital production services. Managed the strategy, planning, content and execution for my client's Marketing & Advertising initiatives. Clients: Estee Lauder, Elizabeth Arden and L'Oreal
-
-
-
Dogmatic, Inc.
-
Advertising Services
-
1 - 100 Employee
-
Integrated Account Director
-
Dec 2007 - Oct 2009
New York, NY A formerly NYC-based boutique hybrid production & digital creative agency Managed the strategy, planning, content and execution for my client's Marketing & Advertising initiatives. Clients Included: Chanel, Giorgio Armani, Estee Lauder, L'Oreal, COTY and more
-
-
Education
-
Cornell University - Johnson Graduate School of Management
Marketing Strategy for Business Leaders, Marketing -
Hofstra University
Bachelor of Arts, Communications -
CW Baker High School