Lara DeSignor

Director, Media & Digital Marketing at De'Longhi Group
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US

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Experience

    • Italy
    • Manufacturing
    • 1 - 100 Employee
    • Director, Media & Digital Marketing
      • Jan 2022 - Present

      Upper Saddle River, NJ Oversee brand media, digital and social marketing for De’Longhi Group North America (De’Longhi, Kenwood, Braun). Responsible for leading the strategy, planning, development and execution of media, digital and social marketing for all Brands.

    • Senior Digital Marketing Manager
      • Apr 2016 - Jan 2022

      Upper Saddle River, New Jersey, United States Oversee brand media, digital and social marketing for De’Longhi Group North America (De’Longhi, Kenwood, Braun). Responsible for leading the strategy, planning, development and execution of media, digital and social marketing for all Brands.

    • United States
    • Appliances, Electrical, and Electronics Manufacturing
    • 700 & Above Employee
    • Senior Consumer Marketing Manager
      • Sep 2014 - Apr 2016

      Greater New York City Area Oversaw consumer marketing for Panasonic Consumer Entertainment, Technics and Adventure categories. Key products included Headphones, A/V, TV, Technics, and rugged, adventure-ready cameras. Responsible for leading the development and execution of marketing plans for each category.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Global Account Director
      • Apr 2011 - Aug 2014

      New York, NY www.nightagency.com Night Agency is a fully integrated, award winning creative advertising agency. Managed the strategy, planning, content and execution for my client's Marketing & Advertising initiatives. Clients: PowerBar USA & Canada (Nestlé), Champion Athleticwear & Sports Bras (Hanesbrand, Inc.), Kiehl's Global eCommerce, David's Bridal, and Shiseido USA eCommerce

    • Vice President
      • Jun 2009 - Jun 2012

      New York, NY I was at the cornerstone of developing and fostering a community of over 500 influential & entrepreneurial women, thought leaders and tastemakers - dedicated to the growth and advancement of women in the digital advertising and marketing arena through networking opportunities and events.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Director & New Business Development
      • Oct 2009 - Mar 2011

      New York, NY An NYC-based digital creative agency with a unique fusion of digital marketing strategy and state of the art broadcast, design and digital production services. Managed the strategy, planning, content and execution for my client's Marketing & Advertising initiatives. Clients: Estee Lauder, Elizabeth Arden and L'Oreal

    • Advertising Services
    • 1 - 100 Employee
    • Integrated Account Director
      • Dec 2007 - Oct 2009

      New York, NY A formerly NYC-based boutique hybrid production & digital creative agency Managed the strategy, planning, content and execution for my client's Marketing & Advertising initiatives. Clients Included: Chanel, Giorgio Armani, Estee Lauder, L'Oreal, COTY and more

Education

  • Cornell University - Johnson Graduate School of Management
    Marketing Strategy for Business Leaders, Marketing
    2014 - 2016
  • Hofstra University
    Bachelor of Arts, Communications
    1999 - 2003
  • CW Baker High School

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