Experience

Anvis Digital

• India
• Advertising Services
• 1 - 100 Employee

• Performance Marketing Manager

  • Apr 2021 - Present



BluCactus

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Manager

  • Oct 2019 - Feb 2023



Zirca Digital Solutions Pvt Ltd

• India
• Advertising Services
• 1 - 100 Employee

• Microsoft Bing Ads - Account Manager

  • May 2018 - Apr 2019



BoxMySpace

• India
• Technology, Information and Internet
• 1 - 100 Employee

• SEM Specialist

  • Dec 2015 - May 2018

  • Managing online marketing campaigns for Boxmyspace.com & Southernheights.in. Boxmyspace is the only temporary/flexible storage solution provider in Mumbai. • SouthernHeights is a pioneer in Real Estate Residential Projects spread across in Kolkata. • Perform daily account management and of pay per click accounts on Google AdWords, Facebook and other platforms for Boxmyspace & Southernheights. • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics. • Manage large keyword lists. • Manage Display network placement lists on AdWords and through other contextual advertising platforms. • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals. • Keep pace with search engine and PPC industry trends and developments • Hands on experience of RLSA, GDN, GSP, Facebook – Paid Social and Marine Analytics Software. Show less



Parity Cube Pvt. Ltd.

• India
• Technology, Information and Internet
• 1 - 100 Employee

• Pay Per Click Executive

  • Jan 2013 - Nov 2015

  • Branding, promotions of Deals & Coupons of the ecommerce stores to drive relevant traffic to Desidime & CueLinks through Google Adwords and Bing Adcenter. • Acquired knowledge of InMobi Network for promotion of Mobile App for Desidime.com • Social media engagement activities on Twitter & Facebook • Successful promotion of “Desidme Premier League” & “Desidime Deal Contest” on Google Display Network • Increased conversion rate by 20% from A/B and multivariate testing • Created distinct marketing campaigns lowering cost per acquisition by 20% Show less



DSPL

• India
• Technology, Information and Internet
• 100 - 200 Employee

• PPC Executive

  • Aug 2008 - May 2012

  • Handled UK, USA and Europe market business strategies. • Devising strategies to drive online traffic to the company website. • Tracking conversion rates and making improvements to the website. • Developing and managing digital marketing campaigns • Utilizing a range of techniques including paid search, SEO and PPC. • Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback. • Provide with a comprehensive analysis of web sites' metrics and other key performance indicators to initiate actionable insights for organic search and on-page content optimization. • Compile report for management showing results (ROI). • Compile weekly traffic reports using Google Analytic and Google Ad Words data • Provide strategic SEO guidance on website development • Manage and create pay-per-click (PPC) marketing campaigns in Google Ad Words Show less