Account Executive

• Apr 2021 - Present

Owner

• 2016 - Present

Project Based/Freelance Strategy & Implementation -Secured contracts with new clients to work on various projects or long-term initiatives as a freelancer -Provided strategic direction, created tactical plan to move the business/brand forward, optimized current service lines to increase revenue & market share -Conceived & executed campaigns with emphasis on Cost-Per-Conversion KPIs -Spearheaded content creation, provided creative direction on visual assets & messaging -Collaborated with C-level clients vetting new ideas & providing thought-leadership around future growth opportunities -Client “A” Result: over 50k in earned media week one of campaign launch, successful deployment of new direct-to-consumer business model, established brand awareness, increased revenue, increased new users by 500% -State of Texas HUB Certification on to work on government campaigns with agency & media partners Show less

Associate Media Director

• Nov 2019 - Dec 2019

Worked on tune-in client, FOX Television. Provided targeted support for large-scale 2019 Fall Premiere competitive report. Responsibilities included aggregating data from media partners, collaborating with project lead on analysis. Created all data charts and related slides for comprehensive client presentation deck. Provided in-depth research and ideation on unique client activation in support of top-priority show. Vetted potential partners--outlined execution process and provided POV on viability of the concept based clients goals and objectives in relation to the investment of time and financial resources to implement. Reported to SVP, Group Media Director. Show less

Director of Media Strategy

• Jul 2011 - Jul 2019

-Lead client on-boarding process to inform large-scale media strategies to support clients’ marketing objectives -Created comprehensive, 360-degree campaigns to reach target with multiple touch-points (paid media, community relations, grass-roots/cause marketing, promotions, celebrity endorsements, strategic partnerships) -Managed all media budgets, strategy, planning, buying & execution of offline & digital campaigns, often in partnership with a BIG idea designed to help clients stand out from the crowd Show less

Senior Account Manager

• Feb 2003 - Jul 2004

Media Sales, New business development Media Sales, New business development

Senior Account Manager

• Nov 2000 - Feb 2003

Media Sales, New business development Media Sales, New business development

Account Manager

• Oct 1996 - Jun 2000

Media Sales, New business development Media Sales, New business development