Lara Stott, MBA

Sr. Strategic Advisor for Marketing to the Commander at Air Force Recruiting Service
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Contact Information
us****@****om
(386) 825-5501
Location
Austin, Texas, United States, US
Languages
  • English -
  • Spanish (conversational) -

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Experience

    • United States
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Sr. Strategic Advisor for Marketing to the Commander
      • 2021 - Present

      Advise the Commander, Air Force Recruiting Service, on strategic communications, marketing and advertising programs, and emerging initiatives. Work closely within and outside the Department of the Air Force and United States Space Force, including Congressional staff members, DoD officials, Air Force and Space Force General Officers, members of the SES, and corporate executives within the marketing enterprise. Ensure synchronization of efforts, facilitate development of annual marketing plan, and evaluate performance of programs while identifying performance gaps, root causes and recommending solutions. Show less

    • Owner and Principal
      • 2020 - Present

      Provide consulting services focused on integrated channel communications, including crisis and issues management support, message and platform development, storytelling and content production, annual planning and communications/stakeholder audits. Provide consulting services focused on integrated channel communications, including crisis and issues management support, message and platform development, storytelling and content production, annual planning and communications/stakeholder audits.

  • Epilogue Ventures, Inc.
    • Greater Austin Area
    • Owner and President
      • 2020 - Present

      Building a start-up from the ground up. Stay tuned for more details! Building a start-up from the ground up. Stay tuned for more details!

    • United States
    • Business Consulting and Services
    • 500 - 600 Employee
    • Advisor
      • 2019 - 2020

    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Client Experience Lead and Operations Lead (U.S. Army account)
      • 2011 - 2019

      Public relations, outreach and social channel lead for the U.S. Army account, managing integrated strategy, operations, fiscal planning and budgeting and staffing on a multi-office account with more than 100 team members. Senior leader and integrated co-lead for multiple Army Medicine (AMEDD) projects focused on story mining and influencer engagement on social and digital channels. Led integrated account planning and quarterly performance reporting as part of the integrated leadership team and served as the operations lead for the agency within McCann Worldgroup. Show less

    • Client Relationship Lead (Gilead Sciences account)
      • 2006 - 2011

      Global client relationship leader for Gilead Sciences, managing nine offices and multiple contracts focused primarily on patient education and drug launches (PAH and CF). Fostered strong relationship with the client contacts and their executive level team, planning and overseeing multiple outreach initiatives, media relations and partnerships. Other corporate and healthcare clients included: U.S. Army (senior leadership team, influencer engagement), American Academy of Nurse Practitioners, Vought, Susan G. Komen for the Cure, ManageEngine, American Airlines, Michael and Susan Dell Foundation and the Texas Beef Council. Show less

    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Corporate and Healthcare Practice Lead (Southwest Region)
      • 2003 - 2006

      Led the corporate and healthcare practices in the Southwest region, serving clients including Wal-Mart Consumer Health Divisions (onsite and remote), Texas Oncology, Project Management Institute, Kerr-McGee, BP, Coalition to Invest in Texas Schools and Methodist Hospital (Houston). Reputation management, consumer education, grassroots outreach, crisis communications, internal communications and labor relations. Led the corporate and healthcare practices in the Southwest region, serving clients including Wal-Mart Consumer Health Divisions (onsite and remote), Texas Oncology, Project Management Institute, Kerr-McGee, BP, Coalition to Invest in Texas Schools and Methodist Hospital (Houston). Reputation management, consumer education, grassroots outreach, crisis communications, internal communications and labor relations.

    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Vice President, Consumer Healthcare Practice
      • 2002 - 2002

      Senior leader in consumer healthcare practice leading consumer marketing, public relations and digital for multiple clients. Led national consumer financial health campaign for Household Financial which also included celebrity spokesperson, media tour, C-suite messaging and issues management. Senior leader in consumer healthcare practice leading consumer marketing, public relations and digital for multiple clients. Led national consumer financial health campaign for Household Financial which also included celebrity spokesperson, media tour, C-suite messaging and issues management.

    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Group Supervisor, Consumer Healthcare Practice
      • 2001 - 2002

      Managed the integrated consumer launch of Prilosec OTC, overseeing seven agencies. Included government relations/FDA hearings and milestones, sports marketing strategy, public relations campaign development, campaign integration. Also managed other Procter & Gamble consumer brands including Charmin. Managed the integrated consumer launch of Prilosec OTC, overseeing seven agencies. Included government relations/FDA hearings and milestones, sports marketing strategy, public relations campaign development, campaign integration. Also managed other Procter & Gamble consumer brands including Charmin.

    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Senior Account Supervisor, Consumer Healthcare Practice
      • 1999 - 2001

      Managed consumer and animal health accounts, including Bayer Animal Health - a national campaign featuring the best singing dogs and cats across the U.S. Other accounts included Microsoft and Butterball. Managed consumer and animal health accounts, including Bayer Animal Health - a national campaign featuring the best singing dogs and cats across the U.S. Other accounts included Microsoft and Butterball.

    • Advertising Services
    • 1 - 100 Employee
    • Account Executive, Healthcare Practice
      • 1998 - 1999

      Embed at Hoechst Marion Roussel, focusing on brand marketing/drug launches (CP and RA), internal communications and Y2K preparations. Other clients included: Hostess (Interstate Bakeries). Embed at Hoechst Marion Roussel, focusing on brand marketing/drug launches (CP and RA), internal communications and Y2K preparations. Other clients included: Hostess (Interstate Bakeries).

  • Health Midwest
    • Kansas City, Missouri
    • Senior Public Relations Coordinator
      • 1997 - 1997

      Directed public relations and marketing for Trinity Lutheran Hospital and The Rehabilitation Institute. Directed public relations and marketing for Trinity Lutheran Hospital and The Rehabilitation Institute.

    • Account Executive, Healthcare Practice
      • 1996 - 1996

    • Director of Communications and Marketing
      • 1993 - 1996

Education

  • University of Kansas - Graduate School of Business
    Masters, Business Administration
    1997 - 2000
  • The University of Texas at Austin
    Bachelor, Journalism/PR
    1990 - 1992
  • University of Houston
    Business, Math, English
    1988 - 1990
  • United States Military Academy at West Point
    1988 - 1988

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