Lara Oberdank

SEM & PPC Specialist at ALCALINK E-COMMERCE PrestaShop y Marketing On
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Contact Information
us****@****om
(386) 825-5501
Location
Trieste, Friuli-Venezia Giulia, Italy, IT
Languages
  • Slovenian Native or bilingual proficiency
  • Italian Native or bilingual proficiency
  • English Full professional proficiency
  • Spanish Professional working proficiency
  • French Elementary proficiency

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Credentials

  • Fundamentals of Digital Marketing
    Google Digital Academy (Skillshop)
    Mar, 2023
    - Nov, 2024
  • Facebook Ads: Domina el Marketing en Facebook
    Udemy
    Oct, 2022
    - Nov, 2024
  • PPC Mastery: Bing Ads
    Udemy
    Oct, 2022
    - Nov, 2024
  • Campañas para e-commerce: Google Shopping y Facebook Ads
    Domestika
    Aug, 2022
    - Nov, 2024
  • Introducción al PPC, Campañas de Google Ads
    Idento Agencia de Marketing Digital
    Aug, 2022
    - Nov, 2024
  • OLS Spanish Language Assessment Test: Level B2
    European Commission
    Jul, 2022
    - Nov, 2024
  • OLS English Language Assessment Test: Level C2
    European Commission
    Jun, 2021
    - Nov, 2024
  • Lengua Española: Nivel B1
    Universidad de Oviedo
    Nov, 2019
    - Nov, 2024
  • OLS English Language Assessment Test: Level C1
    European Commission
    Aug, 2019
    - Nov, 2024
  • Introduction to Data Studio
    Google
    Dec, 2021
    - Nov, 2024

Experience

  • ALCALINK E-COMMERCE PrestaShop y Marketing Online
    • Spain
    • Technology, Information and Internet
    • 1 - 100 Employee
    • SEM & PPC Specialist
      • Aug 2022 - Present

      Responsible for the creation and management of PPC campaigns for the company's various clients. Among other functions, my work includes: definition of the digital marketing plan, creation and optimisation of SEM campaigns on the main digital platforms (Google ads, Facebook ads, Instagram ads and Bing ads), design and configuration of PrestaShop and WordPress sites for the company's various clients, email marketing, measurement of results and reporting with Google Data Studio. Responsible for the creation and management of PPC campaigns for the company's various clients. Among other functions, my work includes: definition of the digital marketing plan, creation and optimisation of SEM campaigns on the main digital platforms (Google ads, Facebook ads, Instagram ads and Bing ads), design and configuration of PrestaShop and WordPress sites for the company's various clients, email marketing, measurement of results and reporting with Google Data Studio.

Education

  • University of Ljubljana, Faculty of Economics
    Master's degree, Marketing
    2020 - 2023
  • KEDGE Business School
    Master's degree, Marketing
    2021 - 2022
  • Universidad de Oviedo
    Bachelor's degree, Commerce and marketing
    2019 - 2020
  • University of Ljubljana, Faculty of Economics
    Bachelor's degree, Marketing
    2017 - 2020

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