Lara Kanerva

Marketing Manager at AfriKonekta
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Contact Information
us****@****om
(386) 825-5501
Location
Helsinki, FI

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Experience

    • Finland
    • Information Technology & Services
    • 1 - 100 Employee
    • Marketing Manager
      • May 2023 - Present

      Building a digital marketing strategy with AfriKonekta – a Kenyan startup with a mission of making seamless long-distance travel accessible to everyone in Africa. 37 destinations, 1 000 trips per day, moving over 10 000 people from A to B daily (and counting). - Planned and executed a launch campaign online - Created advertisement campaigns on Google and Meta - Built a social media strategy - Scouted and recruited new team members

    • Finland
    • Non-profit Organizations
    • 1 - 100 Employee
    • Head Of Marketing
      • Jan 2022 - Dec 2022

      Slush 2022 became the largest gathering of venture capital on the planet representing $1 trillion in assets under management. 13,000 attendees, 4,200 startups, and 2,200 investors. - Planned and executed ticket sales, social media, and email marketing for a 70k+ audience. Campaigns include Slush 2022 event launch, Secret Sales (ticket sales), Web3 and NFT launch, Slush 100 Pitching Competition, Slush x Helsinki Exposed, and more. - Composed 2022 website design, content, and Slush… Show more Slush 2022 became the largest gathering of venture capital on the planet representing $1 trillion in assets under management. 13,000 attendees, 4,200 startups, and 2,200 investors. - Planned and executed ticket sales, social media, and email marketing for a 70k+ audience. Campaigns include Slush 2022 event launch, Secret Sales (ticket sales), Web3 and NFT launch, Slush 100 Pitching Competition, Slush x Helsinki Exposed, and more. - Composed 2022 website design, content, and Slush App content. - Kickstarted Slush's TikTok career 💅 - Lead the fabulous Marketing & Comms team. - Acted as stage host for Investor Day 2022 – an event gathering Slush's 2,200 investors under one roof.

    • Marketing & Comms
      • May 2021 - Dec 2021

      Helsinki, Southern Finland, Finland In charge of Slush's own media: - Composed weekly newsletter and marketing emails (70k+ subscribers) aka Slush's "Tone of Voice". - Copywrote and created content for social media, news posts, and physical event (i.e. copies for banners, posters, etc.). - Planned and published 2021 website & content for Slush App. - Structured event communications to attendees through Slush's own media. - Lead volunteer Marketing Team leading up to and during Slush.

    • Finland
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Face-to-face Salesperson
      • Jun 2019 - Jun 2019

      Helsinki Area, Finland Acquired monthly donators to HelsinkiMissio face-to-face on the streets of Helsinki.

    • Writing and Editing
    • 700 & Above Employee
    • English Tutor
      • Jan 2018 - May 2018

      Helsinki Area, Finland Coached lower secondary students with spoken exercises in English and created educational games.

    • Finland
    • Government Administration
    • 700 & Above Employee
    • Artist
      • Jun 2017 - Jul 2017

      Helsinki Area, Finland Produced multimedia art for metro stations with photography, Adobe Photoshop, and traditional painting materials. “Ole Hyvä Helsinki” -venture 2017.

    • Writing and Editing
    • 700 & Above Employee
    • English Club Tutor
      • Mar 2017 - May 2017

      Helsinki Area, Finland Established an English language club for primary school students and produced interactive team games for introductory English.

Education

  • Aalto University
    Master's degree, Marketing
    2023 - 2025
  • Universidad Carlos III de Madrid
    Bachelor of Science - BS, Business Administration and Management, General
    2023 - 2023
  • Aalto University
    Bachelor's degree, Marketing
    2019 - 2023
  • Kulosaari Secondary School
    High school matriculation
    2016 - 2019
  • ACS Cobham International School
    2010 - 2016

Community

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