Lara Kanerva
Marketing Manager at AfriKonekta- Claim this Profile
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Bio
Experience
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AfriKonekta
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Finland
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Information Technology & Services
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1 - 100 Employee
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Marketing Manager
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May 2023 - Present
Building a digital marketing strategy with AfriKonekta – a Kenyan startup with a mission of making seamless long-distance travel accessible to everyone in Africa. 37 destinations, 1 000 trips per day, moving over 10 000 people from A to B daily (and counting). - Planned and executed a launch campaign online - Created advertisement campaigns on Google and Meta - Built a social media strategy - Scouted and recruited new team members
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Slush
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Finland
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Non-profit Organizations
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1 - 100 Employee
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Head Of Marketing
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Jan 2022 - Dec 2022
Slush 2022 became the largest gathering of venture capital on the planet representing $1 trillion in assets under management. 13,000 attendees, 4,200 startups, and 2,200 investors. - Planned and executed ticket sales, social media, and email marketing for a 70k+ audience. Campaigns include Slush 2022 event launch, Secret Sales (ticket sales), Web3 and NFT launch, Slush 100 Pitching Competition, Slush x Helsinki Exposed, and more. - Composed 2022 website design, content, and Slush… Show more Slush 2022 became the largest gathering of venture capital on the planet representing $1 trillion in assets under management. 13,000 attendees, 4,200 startups, and 2,200 investors. - Planned and executed ticket sales, social media, and email marketing for a 70k+ audience. Campaigns include Slush 2022 event launch, Secret Sales (ticket sales), Web3 and NFT launch, Slush 100 Pitching Competition, Slush x Helsinki Exposed, and more. - Composed 2022 website design, content, and Slush App content. - Kickstarted Slush's TikTok career 💅 - Lead the fabulous Marketing & Comms team. - Acted as stage host for Investor Day 2022 – an event gathering Slush's 2,200 investors under one roof.
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Marketing & Comms
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May 2021 - Dec 2021
Helsinki, Southern Finland, Finland In charge of Slush's own media: - Composed weekly newsletter and marketing emails (70k+ subscribers) aka Slush's "Tone of Voice". - Copywrote and created content for social media, news posts, and physical event (i.e. copies for banners, posters, etc.). - Planned and published 2021 website & content for Slush App. - Structured event communications to attendees through Slush's own media. - Lead volunteer Marketing Team leading up to and during Slush.
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HelsinkiMissio
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Finland
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Civic and Social Organizations
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1 - 100 Employee
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Face-to-face Salesperson
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Jun 2019 - Jun 2019
Helsinki Area, Finland Acquired monthly donators to HelsinkiMissio face-to-face on the streets of Helsinki.
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Freelance (Self employed)
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Writing and Editing
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700 & Above Employee
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English Tutor
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Jan 2018 - May 2018
Helsinki Area, Finland Coached lower secondary students with spoken exercises in English and created educational games.
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Helsingin kaupunki – Helsingfors stad – City of Helsinki
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Finland
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Government Administration
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700 & Above Employee
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Artist
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Jun 2017 - Jul 2017
Helsinki Area, Finland Produced multimedia art for metro stations with photography, Adobe Photoshop, and traditional painting materials. “Ole Hyvä Helsinki” -venture 2017.
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Freelance (Self employed)
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Writing and Editing
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700 & Above Employee
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English Club Tutor
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Mar 2017 - May 2017
Helsinki Area, Finland Established an English language club for primary school students and produced interactive team games for introductory English.
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Education
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Aalto University
Master's degree, Marketing -
Universidad Carlos III de Madrid
Bachelor of Science - BS, Business Administration and Management, General -
Aalto University
Bachelor's degree, Marketing -
Kulosaari Secondary School
High school matriculation -
ACS Cobham International School