Director, Marketing & Sales

• Feb 2022 - Present

Sales and Marketing Lead

• Jul 2018 - Feb 2022

Influencer Marketing Strategy Consultant (EMEA)

• Nov 2017 - Jun 2018

Influencer Marketing Strategy Consultant

• Jan 2017 - Dec 2017

Global Influencer Marketing Manager; lead the influencer acquisition and management; Agency and Vendor Management: evaluation of digital capabilities of agencies and vendors to obtain optimal results. On-going management of 7 top Influencer Marketing agencies and self-managing platforms across 6 key markets. (LATAM, Central Europe, Australia and Pacific, Northern, Southern and Western Europe) Influencer identification and acquisition: maintaining and growing in-house influencers database (250+ individual channels) Cross-departmental collaboration with heads in design, product, tech, legal, performance marketing and operations. Influencer Marketing budget allocation and reporting: setting up a quarterly budget and forecasting for the next financial year. Execution of the Influencer Marketing campaigns: creative ideation, KPI setting, tracking, reporting. Total reach of 3M+ users.

Content​ ​Marketing​ ​and​ ​Special​ ​Projects​ ​Coordinator

• Apr 2013 - Apr 2016

Reporter for the local supplement of RBTH (The Telegraph) and Compass.co.uk. Gathered and analyzed events of international importance. Worked with producers to prepare and translate interviews. Manages small media sponsorships and cross-channel digital marketing campaigns. Launched a monthly column covering topics ranging from art and culture to business news. Reporter for the local supplement of RBTH (The Telegraph) and Compass.co.uk. Gathered and analyzed events of international importance. Worked with producers to prepare and translate interviews. Manages small media sponsorships and cross-channel digital marketing campaigns. Launched a monthly column covering topics ranging from art and culture to business news.

Account Executive

• Jan 2013 - Jan 2014

Despite my dedicated and passionate attitude to writing, I was curios about the other sides of a career in communications which attract me. As a result I transitioned to public relations on a position of Account Executive in Russian-American PR agency “Ketchum Maslov PR” (Affiliate of Ketchum Inc. in Russia). In spite of my new role in communication branding I still uphold the questions of ethics, fact-checking and good writing, moreover I have altered my writing style and have broadened my knowledge in communications, brand marketing and customer service. My responsibilities: Acted as PCC/liaison for several client business units and handled all client requests. Primary clients: adidas Group Russia (including: adidas Originals, adidas NEO Label, Porsche Design Sports, Y-3), Audi, Luxottica. Responsible for all public and media relations with Trade, Style and Contemporary/Mainstream, Youth men's and woman's lifestyle magazines and standalone blogs. More than 30 articles were published monthly as well as 45+ brand mentions. Developed full range of materials, including media materials, monthly and quarterly plans, monitoring, valuation and reports on communication activities, had contributed to department planning and back-up of other roles. Identified and developed new business opportunities with clients i.e. co-marketing activities. Consulted client in strategic marketing and PR planning proces including both BTL and TTL promotional activities. Strategizing national/international media engagement plan Functioned as interns team leader.

Contextual Advertising and SEO Specialist

• Oct 2012 - Jan 2013

One of the top Russian Digital, SEO&Marketing agency focused on holistic performance-driven digital marketing, Google Analytics Certified Partner. Selected the most appropriate and efficient keywords and phrases for advertising campaigns. Manages advertising campaigns in Yandex Direct, Google Adwords. Calculated of media plans (projected impressions, clicks, conversion) Evaluated of the effectiveness of advertising campaigns. One of the top Russian Digital, SEO&Marketing agency focused on holistic performance-driven digital marketing, Google Analytics Certified Partner. Selected the most appropriate and efficient keywords and phrases for advertising campaigns. Manages advertising campaigns in Yandex Direct, Google Adwords. Calculated of media plans (projected impressions, clicks, conversion) Evaluated of the effectiveness of advertising campaigns.

News Reporter

• Jan 2011 - May 2012

Reporter and editor for Art&Culture section. Provide editor-in-chief with weekly and monthly reports. Participated in press-conferences as company’s rep. Manages a team of three interns and freelance authors. Maintains WIN’s web-site and social media accounts. Among my achievements are: cooperation and event organization with a companies such as Google, HP, Televizia Polska, Wroclaw Opera. Building stakeholder relations with Commission of European Capital of Culture 2016 and UEFA European Football Championship 2012 (Wroclaw, Poland).