Lara Gracis
Marketing Campaigns Manager at HICX- Claim this Profile
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English Native or bilingual proficiency
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Croatian Native or bilingual proficiency
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Serbian Native or bilingual proficiency
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Bosnian Native or bilingual proficiency
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Montenegrin Native or bilingual proficiency
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Macedonian Elementary proficiency
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Italian Elementary proficiency
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German Elementary proficiency
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Spanish Elementary proficiency
Topline Score
Bio
Helen Vann
Lara has a confident and outgoing personality and is always willing to help others. Alongside her current role at Pentahotel Derby, Lara contributed to the running of our hotel social media throughout 2019. As a result, we were able to increase number of followers, and improve brand awareness to local businesses who are on our doorstep. Lara is a keen learner and understands the importance of ensuring all marketing remains on-brand.
Elina Michopoulou
Lara has been one of the most dedicated students I have ever had, smart, sharp, and with a 'can do' attitude. She can be trusted to deliver on time and always something of quality. Takes direction well, but can equally work independently.
Helen Vann
Lara has a confident and outgoing personality and is always willing to help others. Alongside her current role at Pentahotel Derby, Lara contributed to the running of our hotel social media throughout 2019. As a result, we were able to increase number of followers, and improve brand awareness to local businesses who are on our doorstep. Lara is a keen learner and understands the importance of ensuring all marketing remains on-brand.
Elina Michopoulou
Lara has been one of the most dedicated students I have ever had, smart, sharp, and with a 'can do' attitude. She can be trusted to deliver on time and always something of quality. Takes direction well, but can equally work independently.
Helen Vann
Lara has a confident and outgoing personality and is always willing to help others. Alongside her current role at Pentahotel Derby, Lara contributed to the running of our hotel social media throughout 2019. As a result, we were able to increase number of followers, and improve brand awareness to local businesses who are on our doorstep. Lara is a keen learner and understands the importance of ensuring all marketing remains on-brand.
Elina Michopoulou
Lara has been one of the most dedicated students I have ever had, smart, sharp, and with a 'can do' attitude. She can be trusted to deliver on time and always something of quality. Takes direction well, but can equally work independently.
Helen Vann
Lara has a confident and outgoing personality and is always willing to help others. Alongside her current role at Pentahotel Derby, Lara contributed to the running of our hotel social media throughout 2019. As a result, we were able to increase number of followers, and improve brand awareness to local businesses who are on our doorstep. Lara is a keen learner and understands the importance of ensuring all marketing remains on-brand.
Elina Michopoulou
Lara has been one of the most dedicated students I have ever had, smart, sharp, and with a 'can do' attitude. She can be trusted to deliver on time and always something of quality. Takes direction well, but can equally work independently.
Credentials
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Fundamentals of Next-Gen Marketing
6senseFeb, 2022- Nov, 2024 -
Bloomberg Market Concepts - Core Concepts
Bloomberg LPMay, 2020- Nov, 2024 -
Digital Garage Certificate of Online Proficiency
GoogleApr, 2017- Nov, 2024 -
Cambridge English Level 2 Certificate in ESOL International (Advanced)
University of CambridgeMay, 2015- Nov, 2024 -
Google Analytics for Beginners
GoogleJan, 2021- Nov, 2024 -
Inbound Marketing
HubSpot AcademyApr, 2021- Nov, 2024
Experience
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HICX
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United Kingdom
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Software Development
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1 - 100 Employee
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Marketing Campaigns Manager
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Jan 2022 - Present
• Planning, developing and driving the delivery of integrated, multi-touch campaigns aimed at B2B, SaaS, and procuretech audience • Collaborating and strengthening the relationships with external and internal teams to successfully produce multi-channel initiatives to drive brand awareness and growth• Building, planning and executing the production and the promotional calendar of campaigns' assets• Measuring results and optimising campaigns in order to maximise conversion rates through various Marketing Automation Systems (Salesforce, Dreamdata, 6Sense, HubSpot, LinkedIn Campaign Manager)• Writing email and social media copy to promote the content assets Show less
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Content Marketing Executive
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Mar 2021 - Jan 2022
• Supporting Demand Gen by creating both pillar and standalone B2B content pieces which support ABM campaigns• Creating high-quality articles, webinars, white papers, infographics, podcast episodes, and videos which improve online visibility, support DG and enable sales, with a cadence of 1.5 pieces per week• Established and leading the production of 'Supplier Experience Live' podcast with industry thought-leaders• Owning the brand’s Style and Writing Guides to ensure all marketing stays on-brand• Able to work on multiple projects simultaneously and in collaboration with external and internal teams• Continuously learning and developing in relevant technical space, able to understand technical subjects and create content for a technical audience Show less
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Various companies
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United Kingdom
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Marketing Freelancer
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Dec 2017 - Feb 2021
• Increased brand awareness, sales, engagement and bookings for brands (B2B & B2C) through targeted strategies for digital and social media marketing • Increased brand awareness, sales, engagement and bookings for brands (B2B & B2C) through targeted strategies for digital and social media marketing
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Penta Hotels
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Hospitality
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100 - 200 Employee
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Front Office Duty Manager
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Jan 2019 - Oct 2020
• Assumed the role of a Duty Manager and regularly leading and managing shifts• In charge of resolving issues and being a point-of-contact for my colleagues• Holder of a Personal Licence
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Guest Service Agent
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Dec 2017 - Jan 2019
• Co-ordinated both Front Office and F&B departments where I interacted with and served 100+ guests across both departments• Ensuring smooth operations of a 112-room hotel on a daily basis• Proficient use of property management softwares (Opera and Micros)
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University of Derby
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United Kingdom
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Higher Education
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700 & Above Employee
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Subject Specific Marketing Assistant
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Oct 2016 - Mar 2018
• Advanced the quality of existing and created new promotional course-specific materials for potential students• Created and regularly delivered presentations and taster sessions• Received training on planning and delivering sessions, and classroom management
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Marketing Assistant
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Apr 2016 - Mar 2018
• Boosted the intake of potential students to the University of Derby, exceeding targets each month• Strengthened the brand image of the University, as a high-value educational establishment
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Education
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2019 - 2020
University of Derby
Master of Science (MSc), Marketing Management -
2015 - 2019
University of Derby
Bachelor of Arts (BA), International Tourism Management -
2011 - 2015
School for Hotel Industry and Tourism in Zagreb
Hotel and Tourism Specialist, Hotel and Tourism Management -
2013 - 2014
Flushing High School
High School, General Studies
Community
